Posts by Laura Byrne

So, your company’s benefits are pretty amazing. Perhaps you’re like law firm Bingham McCutchen, which offers its employees in Boston two box seats to a Red Sox game every year – of course, seniority gets first dibs. Or Intuit, where a Workout on Wheels cart delivers mini-fitness sessions, to keep employees active. What’s critical, though, is communicating those...

Video is a must-have in a company’s recruiting toolkit. The trick is to create visual content that audiences will want to watch (and in particular, the audiences you care about the most). After surveying the current landscape, we came up with five examples of techniques that generate recruiting videos that your prospects will love: 1. Surprise and delight. An...

Remember the first time you saw an ALS Ice Bucket Challenge video? I’ll bet a few stuck out for you. Former President George W. Bush, purporting to sign a donation check, while he gets ambushed with water by his wife Laura. Bill Gates, on his dock, hilariously re-engineering the Challenge. Oprah’s unfiltered reaction of pure shock at the ice chill. Think of the...