Lou Adler

Posts by Lou Adler

  • Why Job Branding Can Be as (or More) Important Than Employer Branding

    January 11, 2017

    I learned about the importance of the employee value proposition (EVP) for attracting people and improving on-the-job performance during my first job almost 50 years ago. As a newbie systems engineer, I had the privilege to work on a team of about 20 electrical engineers and software developers upgrading the missile guidance system for a major military program....

  • How These 6 Tactics Will Transform Your Social Recruiting Efforts (Part 1)

    January 4, 2017

    In front of a packed room at LinkedIn Talent Connect, I shared that the future of recruiting is about creating an end-to-end hiring system. This system is based on six core principles that, if used collectively, will result in 3-4 top tier finalists for the open position in just a few weeks. Here are these six principles which I believe will be crucial to...

  • How to Rethink Sourcing by Using Marketing and High Touch Techniques

    December 21, 2016

    I’m working with two clients helping them find and hire managers to run their marketing campaigns. One of the core principles behind digital campaign marketing is the idea of using targeted messages to attract new clients by emphasizing their needs and motivations. To increase the overall response rate, these messages are pushed out using video, email and web...

  • 3 Ways to Ensure Your Interviews Are Set Up to Identify the...

    December 8, 2016

    Interviews are a crucial part of the recruiting process and when I surveyed recruiters as to what their purpose is, I got the...

  • The 9 Step Recruiting Model That Will Help You Make More...

    November 28, 2016

    In a recent post, I suggested that a recruiting and sourcing strategy designed to more efficiently weed out the weak was a sure way to...

  • What 4,000 Talent Leaders Believe About the Industry (and...

    November 16, 2016

    I’ve just taken a deep read into LinkedIn’s Global Recruiting Trends 2017 research report. LinkedIn surveyed more than 4,000 talent...