Matt Charney

Posts by Matt Charney

  • Turning Your Brand Story Into A Blockbuster

    April 24, 2014

    FADE IN: Act I: Set-Up The shaman figures prominently in many Pre-Columbian and aboriginal cultures. For millennia shamans acted as stewards of an oral legacy stretching back to time immemorial. Around dancing fires, the people huddled and listened as the Shaman cast his spell; but his sorcery was not supernatural - it was storytelling. Without stories, there is...

  • The 3 Interview Questions You Should Ask to Instantly Gauge Fit

    February 20, 2014

    Interviewing is a difficult skill to meaningfully master, a core competency which distinguishes great recruiters from mediocre ones. The problem is, like writing or social media or driving, everyone thinks they’re good at it, whether or not that’s true. That’s probably because everyone approaches interviewing pretty much the same way, using the same questions as...