Maxwell Huppert

Posts by Maxwell Huppert

  • Why Some Companies Are Letting Employees Choose Their Own Perks and Benefits

    August 16, 2018

    If you were to ask a sample of employees what perk or benefit they care about most, chances are you’d get a variety of answers. For example, while recent grads might value ping-pong tables and on-site fitness centers, employees with young children might prefer that same budget go towards a stronger healthcare plan with more flexible options for kids and...

  • Walmart’s Employees Can Earn a Degree for $1 a Day—Here’s Why It Makes Sense

    August 9, 2018

    College tuition costs have ballooned over the years in the U.S., with the average cost of private college tuition reaching almost $35,000 for the 2017-18 school year. But for Walmart employees, a college degree may now cost only $1 a day. Announced in May, the new plan covers tuition, fees, and books for employees who’ve been with the company for at least 90...

  • Why Some Companies Are Focusing on Recruiting Their Best Customers

    July 25, 2018

    When the team at Kraft realized that Velveeta, their processed cheese product, wasn’t growing as fast as they hoped, they took a look at the data and found something surprising. While “hardcore” Velveeta fans—the ones who love it and use it in all their recipes—made up only 10% of buyers, these “superconsumers” accounted for more than 50% of the product’s...

  • Why Harley-Davidson Is Giving Interns a Free Motorcycle and...

    June 28, 2018

    For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of...

  • 3 Tips for Creating a Powerful Employee Value Proposition...

    June 21, 2018

    NBCUniversal and its storied brands get over a million job applications per year. That's a lot of options for its recruiting team. But...

  • 6 Tips for Sourcing Contractors and Uncovering Business...

    June 12, 2018

    Whether you’re under pressure to fill an open req or trying to stay in touch with clients as they move from company to company,...