Maxwell Huppert

Posts by Maxwell Huppert

  • Why Some Companies Are Focusing on Recruiting Their Best Customers

    July 25, 2018

    When the team at Kraft realized that Velveeta, their processed cheese product, wasn’t growing as fast as they hoped, they took a look at the data and found something surprising. While “hardcore” Velveeta fans—the ones who love it and use it in all their recipes—made up only 10% of buyers, these “superconsumers” accounted for more than 50% of the product’s...

  • Why Harley-Davidson Is Giving Interns a Free Motorcycle and 12 Weeks to Ride It Across the Country

    June 28, 2018

    For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of the 1969 classic Easy Rider, Harleys evoke a very specific image: long hair, sunglasses, bandannas, and maybe an American flag or two. But while that nostalgia has served Harley-Davidson well over the years, it could also be...

  • 3 Tips for Creating a Powerful Employee Value Proposition from a Recruiting Leader at NBCUniversal

    June 21, 2018

    NBCUniversal and its storied brands get over a million job applications per year. That's a lot of options for its recruiting team. But the truth is, the company still faces challenges when it comes to attracting talent in non-creative fields, like finance and tech. “We have to compete with organizations beyond just media,” says Michelle Hord-White, NBCUniversal’...

  • 6 Tips for Sourcing Contractors and Uncovering Business...

    June 12, 2018

    Whether you’re under pressure to fill an open req or trying to stay in touch with clients as they move from company to company,...

  • These Are the Jobs That Are Most and Least Likely to Be...

    May 9, 2018

    Aside for showing up in flashy news headlines, self-driving vehicles haven’t had much impact on our lives...yet. But give it a few...

  • 5 Fresh Student Recruiting Tactics That Will Make Your...

    May 7, 2018

    Graduation season is upon us. It’s an exciting time. And if you’re looking to hire new grads, it’s also a competitive time. Obviously,...