Rafael Marcus

Posts by Rafael Marcus

  • How You Can Use LinkedIn to Engage Talent in a Personalized Way

    March 17, 2016

    I was watching TV and it hit me. Talent branding has gone mainstream and it has become personalized. What do I mean? Probably most of you have seen GE’s funny TV ads about Owen – the software engineer talking with his skeptical parents about his new job. First, it’s amazing that GE invested in a series of primetime TV ads to promote its talent brand. What a...