Rebecca Feldman

Posts by Rebecca Feldman

  • How Companies are Using LinkedIn Carousel Ads to Build Their Employer Brands

    November 15, 2018

    People only remember about 10% of information they hear three days later; but if you add a picture, that number jumps to 65%. Pictures can capture people’s attention, trigger an emotional response, and encourage action. Because of that, companies looking to build their employer brand can use visual storytelling to stand out from the crowd. Philips, Enterprise,...

  • 5 Marketing Tools to Help You Build a Talent Brand Strategy

    August 13, 2015

    “Think like a marketer!” If you’re in talent acquisition, you’ve probably heard that a million times. At this point, you’re rolling your eyes. The question is - has anyone ever actually told you how to think like a marketer? If not, this post will demystify what it means to “think like a marketer” and provide the tools you need to apply traditional marketing...

  • 5 Tips for Turning Your Employees into Brand Ambassadors

    April 21, 2014

    Over the course of my 3+ years at LinkedIn, I’ve noticed a sizeable shift in the questions I receive from companies about their employees on our site. Back in 2011, I heard concern from managers about having their employees on LinkedIn – a worry that they would be poached by other organizations. But today, I’m happy to report that I am now asked more and more...