Companies increasingly realize that talent is their greatest competitive differentiator – even greater than products and services. How you’re perceived as an employer matters more than ever in a world where opportunities are more available, specialized talent is scarce, retaining the best and brightest is more challenging, and 80% of candidates are not actively...
Posts by Rogier Verhulst
- Employer Brand
How to “warm up” talent as part of your proactive sourcing approach To engage the best candidates, you need to make them aware of your existence. “Out of sight, out of mind” applies to talent acquisition as much as it does to traditional marketing. Companies need to understand all the potential places they can interact with their target audience – the touch...