The 5 Company Traits Job Seekers Want You To Share
January 14, 2016
In 2016, I’ve decided to make it my mission to prove to the recruiting community that employment branding isn’t hard. [Here’s my rant on the 4 Silly Myths About Employment Branding.]
First, employment brands aren’t created, they’re revealed. Whether you realize it or not, you already have one. It’s just up to you to figure out how to share it with the candidate world.
The Best Talent Are ‘Job Shoppers’
Did you know that 80% of consumers research products and services online first to narrow down their options. Guess what? So does top talent. If they can’t find enough basic information about your company to get excited about you as an employer, they won’t apply. Which begs the question: What criteria do they use?
Candidates Evaluate You On The 3Ps
Studies by CAREEREALISM show that job seekers want to know more about the 3Ps: Your company’s people, purpose, and positivity. It makes sense. Job seekers want to work for an employer where they like the people, identify with the purpose, and feel inspired by the company’s approach to a positive work environment. The good news is you can easily share that by showcasing five key company traits.
Showcase the 3Ps by Sharing These 5 Company Traits
Every company has its own unique set of traits. No two are the same. However, the traits that shape your employment brand are very clear. Keeping with my goal to make employment branding easy to do, here are the five company traits you need to share with candidates:
- Leadership Style
- Employee Attributes
- Values & Beliefs
- WOW Factor
- Fun Factor
Let’s take a closer look at each one…
1. Leadership Style: Who’s Driving The Bus?
Even if you are the most collaborative company on the planet, there’s still someone who owns the vision. Job seekers what to know what they can expect from management by learning more about who is in charge and how they like to lead.
2. Employee Attributes: Who Will I Rub Shoulders With?
Feeling sympatico with the people you spend eight or more hours with each day is vital for career sanity. Job seekers want to get a sense of the type of people who feel most at ease working at your company.
3. Values & Beliefs: How Does The Company Make Clients’ Lives Better?
Feeling connected to the company’s reasons for existence is vital to job seekers. Especially, younger ones. A sense of purpose is as valuable as pay, if not more. Job seekers need examples of how you “walk the walk, and talk the talk.”
4. WOW Factor: What Makes Employees Proud To Say They Work There?
Our jobs are a part of our identities. When we feel good about where we work, we feel good about who we are. Job seekers want to know what makes your company a place that will impress themselves AND the people in their lives.
5. Fun Factor: How Do You Create Team Chemistry?
Having fun with coworkers helps improve teamwork and productivity. Job seekers want to see how you use fun to make the company more engaged and successful.
To sum it up, if you can share real examples to support your company traits for each of the categories above, you will be able to convey an accurate and compelling message to job seekers about your employment brand.
PS - 5 (Ridiculously Simple) Steps To Creating Your Employment Brand
If you want to learn exactly how to create employment branding content based on the five company traits above AND want to learn how to easily set-up your employment brand strategy, then I invite you to this free webinar. Come see how I plan to dispel the hype around employment branding so you and your team can take control and share your company with talent more easily.