Every industry has its own set of overused buzzwords. For advertising, it’s “three easy payments” and writing $99.99, instead of $100. For managers, it’s “synergies” and “outside the box.”
And, for LinkedIn Company Pages, it’s “expert,” “solution” and “leading.” Or so that’s what our newest data shows.
Recently, LinkedIn analyzed Company Pages across the globe and uncovered the top 10 most overused buzzwords on them. They were:
- Expert
- Solution
- Leading
- Unique
- Value
- Vision
- Expertise
- Innovative
- Creative
- Strategic
Why you absolutely, positively should not use these buzzwords
Okay, so what’s the point of releasing this list? To show you exactly what not to do. Because frankly, any of the words listed above will certainly not resonate with talent.
Why? Because everyone’s heard them all before. From everyone else.
Bigger picture, what do all these words have in common? They are vague. What does expert mean, really? Or creative? Or innovative and strategic?
Very little, and yet companies are writing them again. And again. And again.
What you should put on your LinkedIn Company Page instead
Here’s a better idea: rather than describing your company has a “leading expert in the field that offers a unique, solution-based environment,” show people what it's really like to work at your company. Do your best to give a real life picture of your culture by describing the challenges your company has solved and highlighting the aspects that make it unique.
Beyond that, don’t be afraid to produce and share content on your page that shows you have an opinion. As this article proves, a lot of company pages and employer branding efforts can sound the same. You’ll cut through that noise quickly by having content that's truly unique.
Bottom line, if you sound like everyone else, you're never going to get great talent without forking over a sizable amount of dough. But if your LinkedIn Company Page tells a truly convincing, inspiring narrative, you'll get the attention of some truly great people.
*Image from Banish the Buzzwords
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Topics: LinkedIn best practices
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