7 LinkedIn Profile Summaries That We Love (And How to Boost Your Own)
April 21, 2016
With a million things vying for your time, investing in writing a hit LinkedIn profile summary probably isn’t at the top of your list. After all, you’re a recruiter – not a professional writer.
However, giving your profile summary some love is essential. Why? Because your summary is prime real estate for your professional brand. It’s the one place where you can tell the story you want to tell, free of start dates and titles. It’s where you can put your own spin on your work experience.
More importantly, it’s where you can reach candidates. They are checking you out before responding to you. They are stumbling upon you as they network online. If you consider your summary as a strategic piece of content that can work for you, you can improve your effectiveness as a recruiter.
To get your wheels spinning, let’s take a look at some inspiring examples and what makes them work.
1. Marvin is authentic and shows how much he loves his job.
Why Marvin’s summary stands out:
- He’s authentic in explaining why he enjoys recruiting.
- He demonstrates extensive expertise by listing specialties.
- He shares personal interests, which increase his likeability factor.
- He creates lots of white space by keeping paragraphs short.
- His call to action isn’t just to connect, it’s to “share a story.”
2. Craig shows he has a sense of humor, and that he's motivated.
Craig’s summary shines because he:
- Injects a bit of self-deprecating humor in it.
- Explains what motivates him as a recruiter.
- Adds a personal element by mentioning the volunteer causes he supports.
- Invites his readers to connect and links to his company’s careers page.
Alexandra’s summary is effective because:
- She positions Spotify as an exciting place to work. We can sense the company’s energy through her word choice, e.g., “brilliant people,” “passionate colleagues,” “amazing product.”
- She speaks specifically to the talent she needs, i.e., engineers who like to solve tough problems.
- She links to her magazine piece on what Spotify looks for in its employees.
- She only invites a specific type of candidate - engineers who want to solve the toughest problems - to connect.
Rachel’s summary works well because:
- She sums up her experience and puts her twist on her job chronology.
- She discusses how and why she recruits.
- She makes it clear whom she’s recruiting.
- She offers multiple ways to connect and includes a link to Aramco’s jobs.
Andrew does a great job because:
- He makes it clear what roles he recruits for, for whom, and for what purpose.
- He summarizes past work by highlighting his achievement of “moving up through the recruiting organization.”
- He tells candidates what’s in it for them: getting “the best recruiting experience.”
- He includes several links to employer brand and corporate brand media.
Marie nails it because:
- She plugs her company, Avant.
- She is specific about the roles for which she recruits.
- She explains why she became a recruiter.
- She gives candidates personal tidbits they can use to establish rapport.
- She invites her readers to connect.
Rebekah’s summary works because:
- Her conversational tone makes her very approachable.
- She is clear why she loves being a recruiter.
- She includes personal facts, but they don’t overshadow her professional ones.
- She invites connections.
Is your LinkedIn profile summary in this league? Here are some general tips to consider as you write your own.
8 tips for writing your own LinkedIn profile summary
1. Stick to 3-5 short paragraphs
Your summary is the place to share who you are and what makes you great, but it’s not the place to list everything you’ve ever done.
The 2,000 characters you have are more than enough to pull off a great overview of your professional life. Generally, 3-5 short paragraphs should do the trick.
2. Lose the jargon
Stay away from buzzwords and empty phrases. Words such as ‘motivated’ and ‘driven’ are so overused they lose their significance. Cross-check your summary with the most overused buzzwords on LinkedIn profiles. and tap your thesaurus for alternatives.
3. Write how you speak
Think about how you would speak to someone you met at a conference, and write that way. If you’re funny, be funny. If you’re high-energy, be high-energy. Using the first person “I” makes you more approachable than using the third person “she” or “he.” Pack your summary with a personality that matches yours, but always keep it professional.
4. Show lots of white space
People have short attention spans and many will skim your text. Steer clear of long dense paragraphs. Use bullet points and sub-heads to make it easier on the eyes.
Don’t use a five-syllable word when you can use a one-syllable word that is just as good. Keep your words, sentences, and paragraphs tight.
5. Use keywords
To improve your standing when candidates search LinkedIn and Google, you’ll want to include keywords that highlight your top skills. One approach is to list your ‘Specialties’ at the end of your summary.
6. Add rich media
If you have a video, article or SlideShare about your company culture, definitely include it.
Your first draft should never be your final draft. Prepare to wrestle with words, move them around, and cut unnecessary ones. Ask other people for feedback. Make sure there are no grammar errors or typos.
There isn’t just one way to write a LinkedIn profile summary. Use these examples and tips as inspiration, and make the narrative your own.
You should revisit it every 6-12 months to keep it fresh, but if you invest in it up front, maintenance should be easy.
Do you have a stunning profile summary you’d like to share? Let us know @HireOnLinkedin.
*Image from quickmeme.com
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