How 200 Top Recruiters Are Unlocking Their Professional Power
Last month, we launched CAREEREALISM’s free Recruiter Directory - a tool that helps recruiters become more visible so you can attract talent. We have over 1,000,000+ job seekers visiting our site each month – and we want to introduce them to you and your company.
As of now, over 200 recruiters have set up their recruiter branding profile on CAREEREALISM and over 30,000 passive job seekers have specifically checked out the credentials of the recruiters showcased on our site. And, we’ve seen some incredible professional power unlocked.
Here are 5 things these recruiters have accomplished:
1. Improved their professional top-fold
Studies show job seekers have the same behaviors as consumers. [This Inc Magazine article explains in detail why.] Candidates research recruiters online before talking to them. A quick Internet search of your name and the word “recruiter” is all it takes for a candidate to assess your top-fold – a.k.a the first five things that come up about you on the Internet.
Besides your LinkedIn profile, what do you have that speaks to your expertise as a recruiter? If your top-fold fails to have anything interesting, your credibility goes down. These 200 recruiters all have profiles that come up in their top-folds and encourage talent to click on them.
Below is the search result for top recruiter, Susan Wittan. By having both her LinkedIn profile and her CAREEREALISM profile, she gains instant credibility as a proven recruiter.
2. Earned recognition for their professionalism
Being listed as a “featured” recruiter immediately gives job seekers the impression a recruiter is special – which is true! These recruiters have taken the time to complete a professional profile showcasing all their relevant social media profiles, company pages, and some vital information to help candidates connect with them more effectively. This makes them stand out against their competitors.
Below is a picture of top recruiter, Danielle Butler’s profile designed to showcase her success.
3. Driven more traffic to their employers’ LinkedIn & Careers pages
Their recruiter profiles encourage candidates to easily visit their companies’ most important recruiting pages. Since these job seekers weren’t actively looking at the employer until they reviewed the recruiter’s profile, this is a new way to attract passive candidates and get them to review the company’s open positions.
Below is a close up picture of top recruiter, Danielle Butler’s profile. By putting all relevant links to the company’s social media and careers pages in one place, the candidate is saved the trouble of having to search for the information on their own. This makes it more likely they will look at all the company’s information and click on it.
4. Developed an ‘inbound recruiting’ strategy to get more passive candidates
Many of these recruiters have participated in our “top recruiter contest,” giving them additionally visibility that’s driving job seekers to check them out. They’re also creating ‘Sneak Peeks’ showcasing desirable aspects of working for the employer and using those to drive more views to their company’s open positions. Instead of having to knock on the doors of candidates and beg them to talk, these recruiters are using easy-to-create content that makes the talent come to them.
Below is a picture of some of the more popular ‘Sneak Peeks’ created by top recruiters on CAREEREALISM that feature interesting aspects of working for their employers. Each article can be shared on all their social media platforms, driving even more candidates to their open positions.
Topics: Recruiting tips
Related articles