Announcing the Most Socially Engaged Staffing Agencies of 2018
October 17, 2018
For the fourth year running, we’re excited to announce 2018’s Most Socially Engaged Staffing Agencies.
The 2018 Most Socially Engaged Staffing Agencies list is based on an extensive analysis of the interactions between over 38,000 staffing firms, 260,000 consultants, and 575+ million members on LinkedIn over the past year. What set the winners apart was their ability to engage LinkedIn members through compelling company and employee activity.
See below for a short teaser of the top 3 winners across the global large firms, EMEA medium enterprises, and EMEA specialist boutique categories -- to see the full list, visit our website.
What does it mean to be the Most Socially Engaged on LinkedIn?
In order to compile the ranking, we analyzed LinkedIn data in three key areas: content performance, recruiter behavior, and the overall engagement with the staffing agency and its employees on the network.
Here are more details for each metric:
Content performance: How members engage (like, share, comment, follow, click) with company content (company updates, sponsored updates, influencer, and employee posts and employee shares)
Social reach and engagement: How members engage with posted jobs, the number of followers, and visitors to the Company and Careers Pages
Social recruiting: How effective recruitment consultants are at establishing their professional brand through profile completeness and sharing rich content, finding, and engaging with the right people and building meaningful networks
What sets the winners apart from the rest?
While there is not one specific strategy that helps agencies rank in the Top 25, we have identified some key drivers among the winners:
Creating engaging and relevant content
The top agencies take the time to consistently generate thought leadership pieces, share and curate content, and enrich members’ feeds with helpful tips, informative articles, and entertaining insights.
Measuring the success of content enables these agencies to use their insights to continually improve their content strategy and engagement with LinkedIn members.
Driving engagement on Company and Careers Pages
Our data shows that senior leaders and employees of the Top 25 agencies are regularly and thoughtfully posting and engaging with their networks. Encouraging your employees to frequently post and interact with candidates can help drive your overall engagement.
Run campaigns to increase following and discoverability of the Company and Careers Pages. This can be as simple as adding links to those pages from your company website, or running sponsored updates to get your content in front of people who may not be aware of your page yet.
Valuing employees’ professional brand
Our data tells us that employees at the Top 25 Most Socially Engaged Staffing Agencies have higher profile completion than the rest of the market. Encourage your teams to complete their LinkedIn profiles and to build their networks with relevant connections.
The activity of your recruiting teams on LinkedIn including the useful content they post and how they interact (likes and comments) on other people’s updates is another contributing factor.
Where to find the list of winners
To find out more about this year’s Most Socially Engaged Staffing Agencies, visit the website.
Congratulations again to the Top 25 and thank you for the thoughtful approach of interacting with the community!
Methodology note: The data for the 2018 ranking was collected between September 1st 2017 and August 31st 2018. The rankings cover global large companies, EMEA medium enterprises and EMEA specialist boutiques. The category that a staffing agency appears in is determined by HQ location and the number of employees that are associated with the company’s LinkedIn page. Where there are multiple brands in a company, the sub-brands are rolled up to the parent brand and the employee count used is reflective of the total amount from all pages.
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