Company Culture Articles

  • Why HubSpot Treats Its Culture as a Product — and How That Helps Them Attract Great Candidates

    August 21, 2019

    Several years ago, as HubSpot began to scale, the company’s leadership focused on making sure its growth did not send its culture careening off the rails. The marketing software firm decided to embrace an unusual approach. “[We thought] about our culture truly as a product,” explains Katie Burke, chief people officer at HubSpot. “How would I develop this if it...

  • How You Can Develop a Curious Workforce — and Reap the Benefits

    June 12, 2019

    Curiosity fares poorly in the business world. Like creativity, curiosity is something that every company says it wants from employees — before throwing up barriers to prevent or contain it. Some of this is cultural. We have always viewed curiosity with skepticism. Our foundational stories, from Pandora to Adam and Eve, speak to the idea that folks will be...

  • No Need for the 9-5: How PwC Successfully Built a Culture of Work Flexibility

    April 10, 2019

    “I practice work flexibility every single day,” says Anne Donovan, the U.S. People Experience Leader at PwC, who is enjoying the fresh air in her own backyard while on a call with us. She’s able to do this because PwC has spent the last decade building a culture of “everyday flexibility” that allows employees to work where and when they choose. When her two...

  • This Anti-Harassment Tactic Sets Women Back — and May Be...

    March 25, 2019

    In the fall of 2017, when stories of workplace sexual harassment and assault began exploding in Hollywood, #MeToo went viral and...

  • How This Company Established a Four-Day Work Week — and...

    March 6, 2019

    Perpetual Guardian manages trusts, wills, and estates. But one of the New Zealand–based company’s most noteworthy “products” of late...

  • 7 Impactful Ways to Combat Sexual Harassment in the...

    February 21, 2019

    Everyone deserves to feel safe, comfortable, and listened to at work. But as the #MeToo movement has shown, not every employee feels...