Content Marketing Articles

  • How Eventbrite Recruiting Increased Its Response Rates by 20% with Fun, Authentic Content Marketing

    August 14, 2017

    When you’re shopping for a major purchase—a new phone, let’s say—chances are you don’t just compare features and prices. Yes, those things might factor into your decision, but let’s face it: you already have a pretty good idea of what your options are and you probably have a loyalty to certain brands. That’s the power of great marketing. And it’s something that...

  • 3 Essential Content Marketing Steps Your Talent Brand Team Must Follow

    April 27, 2015

    A lot of talent acquisition teams want to use content marketing to improve their talent brand because the benefits are real: a LinkedIn survey found a strong employer brand translates into a 50 percent savings in cost-per-hire and a 28 percent lower turnover rate. And that doesn’t even factor in a stronger quality-of-hire, which can exponentially increase the...

  • How Ogilvy & Mather Made a Clutch Hire in 45 Minutes

    March 2, 2015

    It was Thursday afternoon. Nando Rodriguez, Head of Employment Branding for North America at Ogilvy & Mather Advertising, got a phone call from a hiring manager who headed up social media in New York. Her request: his help filling a job by Monday. After recovering from the shock of the tight deadline, Rodriguez got to work. First off, he posted a job description...

  • Why You Need a Recruitment Blog: 5 Content Ideas to Get...

    February 20, 2015

    In the arsenal of tools a recruiter can leverage, the recruitment blog may not always be top the list in terms of delivery mediums....

  • Talent Brand Slam Dunk: The Holiday Card Video

    December 24, 2014

    It’s been said that if a picture is worth a thousand words, a video is worth a million. In that case, a holiday video e-card presents...

  • 5 Steps to Boosting Your Talent Brand Through Content

    August 12, 2014

    Content marketing may be all the rage with our marketing colleagues, but it is also catching up with recruiting. The concept of...