Content Marketing Articles

  • Why Content Marketing is Crucial for Your Talent Brand [EBOOK]

    July 14, 2014

    Whether you have developed a successful talent brand or you are building one, content marketing is a concept that must be on your radar. Typically, content marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. At this point just substitute “customers” with “new employees” and...

  • How to Use Content to Engage Talent on Social Media

    July 8, 2014

    I’m off to Santorini on holiday soon (I’m not showing off, this is related to recruiting, I promise) and I spent hours researching and reading hotel reviews online. What I was doing was a living proof that consumer behaviour has changed dramatically in the past few years – currently 60% of the buying decision is made by researching online before you talk to a...

  • Status Updates Done Right: HP’s Terrific Example

    June 11, 2014

    What do best-in-class status updates look like? Hewlett-Packard can show you. I’ve been following HP on LinkedIn for some time now. The company’s posts have made me think, click, share, and even laugh. Let’s take a look at HP’s activity during May 2014. What stands out? Frequent posts, several times per day. HP posted 76 times in May, averaging three posts per...