Employer Brand Articles

  • Research Shows Exactly How Much Having a Bad Employer Brand Will Cost You

    March 30, 2016

    It’s easy to assume that cultivating a good employer brand – creating positive impressions among your current and potential employees – has substantial benefits. Or, on the flipside, that being perceived as an unpleasant place to work isn’t conducive to attracting top talent. But now we have the data to show that the cost of a bad employer brand could be in the millions. Understanding the impact of your employer brand has never been easy to quantify. Yet it’s exactly this kind of...

  • How You Can Use LinkedIn to Engage Talent in a Personalized Way

    March 17, 2016

    I was watching TV and it hit me. Talent branding has gone mainstream and it has become personalized. What do I mean? Probably most of you have seen GE’s funny TV ads about Owen – the software engineer talking with his skeptical parents about his new job. First, it’s amazing that GE invested in a series of primetime TV ads to promote its talent brand. What a great testament that a talent brand is no longer just a “nice to do”– it’s a must do. Second, it’s fascinating that the GE...

  • Australia’s Biggest Bank is Brilliantly Using Virtual Reality to Recruit

    March 9, 2016

    The Commonwealth Bank of Australia (CBA), the country’s largest bank with assets upwards of $850 billion, is seeking to become one of the most innovative companies in the world. To make that happen, CBA has done things like build state-of-the-art innovation labs in Sydney and Hong Kong and develop new tech products, such as “tap-and-pay” point-of-sale apps. What’s most critical to CBA becoming more innovative though is distancing itself from the stereotypical bank image of being...

  • The Rise of “Employer Shaming” (and Why Your Company Should Worry)

    March 7, 2016

    Thanks to social media and blogging platforms like Medium, companies today are having to deal with a phenomenon I refer to as “employer shaming.” This is...

  • CEO Ruins Company’s Employer Brand With a Single Email

    February 24, 2016

    If you haven’t seen this story, it’s worth reading – and then passing along to your executive team. A young woman who worked at a retail store started...

  • 7 Stats That Prove Your Employees Are Your Secret Recruiting Weapon

    February 23, 2016

    When it comes to hiring, recruiters are most companies' champions. From sourcing to writing job descriptions and reaching out to candidates, they shoulder...