Employer Brand Articles

  • What ‘Company Vibes’ Define Your Employer Brand?

    February 4, 2016

    Whether you know it or know, your company has a vibe. And hopefully, your candidates are “pickin' up good vibrations” just like the Beach Boys. The question is – what exactly is your vibe? Well, my company spent the last year studying hundreds of employer brands (click here to learn more). Using five main attributes, we have identified four core company vibes: You may be able to identify your company vibe just by looking at this list, but you can also take this free quiz to...

  • How Dell Empowered Its Employees to Define the Company Culture Code

    February 2, 2016

    Netflix's inaugural culture deck is authored by CEO Reed Hastings. IDEO's culture code is uploaded by CEO Tim Brown. But when Dell Global Talent Manager Jennifer Newbill started thinking about joining the SlideShare Culture Code campaign and creating a deck on the inner workings and culture of Dell, she wanted to do something decidedly different: The deck would not be built from the top down, but rather by employees, she says. “I’ve been watching the Culture Code revolution...

  • Starbucks is Paying 4,000 College Tuitions (And It’s Helping Them Recruit, Big Time)

    January 28, 2016

    A lot of companies say they want to make the world a better place. Well, for the past nine months, Starbucks has been doing it by paying the college tuition of more than 4,000 of its employees. In April, Starbucks CEO Howard Schultz announced the company’s new College Achievement Plan, which provides full tuition reimbursement at Arizona State University’s online college to any part-time or full-time U.S. Starbucks employee who doesn’t yet have a bachelor’s degree. The motivation...

  • How Cisco Completely Turned Around Its Employer Branding on Social in Only 6...

    January 28, 2016

    In early 2015, this is the kind of post you’d find on the Cisco Careers social channels: “#HotJob - Cisco is #hiring an #engineer in #SiliconValley. Join...

  • Don’t Make These 3 Employer Branding Mistakes in 2016

    January 25, 2016

    In the recruiting industry, we’ve spent the last few years educating ourselves on the idea of employment branding. The learning curve was steep. It took...

  • The 5 Company Traits Job Seekers Want You To Share

    January 14, 2016

    In 2016, I’ve decided to make it my mission to prove to the recruiting community that employment branding isn’t hard. [Here’s my rant on the 4 Silly Myths...