Employer Brand Articles

  • How Southwest Airlines Built a Stand-Out Employer Brand in 5 Steps

    April 11, 2018

    A great employer brand has the power to attract the best talent. But building that brand doesn’t happen overnight. And, it doesn’t happen without tapping into both marketing and HR. As the CMO and CHRO at creative consultancy Lippincott, Heather Stern has a unique understanding of how companies can combine marketing strategies and HR knowledge to build brands...

  • Here are the Top Companies of 2018

    March 21, 2018

    Today we released the 2018 Top Companies ranking—a list of the most sought-after employers across the US, Australia, Brazil, Canada, France, Germany, India and the UK. The list features diverse winners (and plenty of newcomers!) across the globe ranging from tech giants like Amazon, to luxury retail companies like LVMH, to airlines like Qantas and Virgin. Here...

  • Pixar Animator Shares Secrets to Telling a Compelling (Company) Story

    October 4, 2017

    Once upon a time, there was a boy who grew up working at his family’s toy store. One day, he mustered up the courage to tell his parents that he wanted to leave the family business to be a Disney animator—but they said no. So he took over the toy store, got married, and had a son of his own. When his three-year-old handed him a drawing, he decided to start...

  • 3 Steps to Energizing Your Employer Brand Through Humor ...

    September 21, 2017

    My most popular tweet is about barfing—and recruiters can learn a lot from that. Okay, it’s actually about people calling themselves “...

  • How to Turn Your CEO Into a Talent Magnet

    September 19, 2017

    If you got it, flaunt it—and if you’re lucky enough to have an inspiring CEO, the best thing your recruiting team can do is show them...

  • How to Tell Candidates About the Downsides of a Job (and...

    September 11, 2017

    When you’re in hot pursuit of a new candidate, it's understandable to want to hold back (some) information. Short of telling any...