Employer Brand Articles

  • ‘Toxic Masculinity’: Why Gillette Is Taking a Stance on Harassment With Its Controversial Ad

    March 13, 2019

    Given the rise of the #MeToo movement and the sustained headlines about inappropriate workplace behavior, companies everywhere have been looking for tactics to fight workplace harassment. Procter & Gamble was the first one that thought the answer was sparking an internet firestorm, which they did with a commercial that addresses “toxic masculinity”: The...

  • How Prudential Revitalized Its Careers Site—and Boosted Job Applications

    January 17, 2019

    When Will Neville-Rehbehn accepted an offer to create and lead a new Talent Brand team at Prudential, he had already been working on the team tasked with reinventing Prudential’s employer value proposition (EVP) and revamping its outdated careers site. As Creative Director for a digital strategy agency, he had gotten to know Prudential from the outside – but...

  • Expert Ed Nathanson’s 8 Tips for Building Your Employer Brand — Without Investing Big Bucks

    December 11, 2018

    Ed Nathanson is an outspoken champion of the underdog. His signature song is “Gonna Fly Now (Theme from Rocky).” He roots for dark horses because they’re more fun — and because, he says, “they can win.” So it’s hardly surprising that Ed, the founder of the talent acquisition consultancy Red Pill Talent, works with small- and medium-size businesses around the...

  • How Companies are Using LinkedIn Carousel Ads to Build...

    November 15, 2018

    People only remember about 10% of information they hear three days later; but if you add a picture, that number jumps to 65%. Pictures...

  • How Wells Fargo Increased Candidate Engagement (and Hires) ...

    November 7, 2018

    The recruiting team at Wells Fargo has faced two big employer branding challenges in recent years: First, as the global financial...

  • LinkedIn's CEO Jeff Weiner Reveals What the Top Companies...

    October 11, 2018

    In front of more than 4,000 people at Talent Connect in Anaheim, Calif. Wednesday, LinkedIn’s CEO Jeff Weiner outlined two strategies...