Employer Brand Articles

  • Netflix’s Employer Branding Lead Shares the Secrets to Building a Winning Brand from the Ground Up

    August 19, 2019

    After working with Netflix while doing corporate fundraising for the Los Angeles LGBT Center, Amir Moini knew it was the company he wanted to work for. “What I noticed about Netflix is that they went above and beyond with everything,” he says. “I also read the culture memo at the time, and seeing it come to life through the employees was really telling for me.”...

  • Dropbox’s Brand Strategist Explains How to Find Your Company’s “Edge” and Attract the Right People

    June 10, 2019

    When Eddie Ibarra first started as Dropbox’s global brand strategist, he was told that the company — and its employer brand — had an awareness problem. Top talent, it was explained to him, simply didn’t know that the company was a great place to work and it was a struggle to find the right candidates in the hyper competitive tech world. “But the truth is,” he...

  • Improve the Candidate Experience — and Your Hiring Process — With This One Simple Tactic

    June 4, 2019

    Over 60% of job candidates will share a negative candidate experience with their friends and family. And 35% will even share it publicly online. That’s according to the 2018 Talent Board North American Candidate Experience Research Report. And, needless to say, these negative reviews can impact companies’ employer brands — and their ability to attract talent....

  • These Companies Are Reinventing Their Health Benefits — and...

    April 17, 2019

    In 1942, at the height of the Second World War, U.S. employers faced a serious crisis. With so many workers engaged in military...

  • Here Are the Top Companies of 2019

    April 3, 2019

    Today, we’re thrilled to unveil LinkedIn’s Top Companies of 2019 — a list of the most sought-after employers across Australia, Brazil,...

  • #RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing...

    March 26, 2019

    Instagram posts tagged with one or more hashtags have 12.6% more engagement than posts without any. On Twitter, tweets that include...