Employer Brand Articles

  • Data Shows How Coronavirus Has Influenced Employer Branding

    April 21, 2020

    In these times, it's been heartening to see people coming together — from checking in on neighbors to applauding healthcare workers. That’s the spirit many companies are starting to channel as they try to answer a difficult question: how should employers be communicating about the coronavirus? Companies have had to scrap their old employer branding plans and...

  • Screenshot of comic created by Lego employee addressing coronavirus

    The 5 Company Responses to Coronavirus That Resonated the Most on LinkedIn

    April 16, 2020

    When you’re facing so much uncertainty, it might seem like the safest thing to do is to stay quiet. However, many companies are finding that stepping forward and talking openly with their employees and customers about their coronavirus response is a powerful way to stay connected, transparent, and supportive of each other. If you are wondering how you can start...

  • Photo of Delta airplane in hangar. The words "Thank You" are written in large letters across entire plane.

    The Top Thing You Can Do for Your Employer Brand Right Now: Speak Up

    April 15, 2020

    Nothing will shape a company’s employer brand as much as how it treats its workforce during the current health crisis. But while doing right by your employees is essential, so is letting your employees and your talent pool know about the decisions you’re making and how they will impact your workforce and the broader community. There are a lot of reasons...

  • Photo of San Francisco 49er players celebrating a touchdown

    Borrow the Tactic the San Francisco 49ers Used to Go from...

    January 31, 2020

    The San Francisco 49ers, a laughingstock of the National Football League just three years ago, will take the field on Sunday for Super...

  • How This Fast-Growing Company Built an Employer Brand That ...

    January 27, 2020

    As the fastest-growing restaurant management platform in North America, Toast is scaling at what feels like hyperspeed. We’ve doubled...

  • Screenshot of Santa's LinkedIn profile picture and headline

    What Santa Can Teach Us About LinkedIn Profiles

    December 24, 2019

    Have you seen Santa’s LinkedIn profile? Check out his Summary: Since it’s Santa’s busiest season, we were very lucky he found some...