Employer Brand Articles

  • These Companies Are Reinventing Their Health Benefits — and Creating a Major Competitive Advantage

    April 17, 2019

    In 1942, at the height of the Second World War, U.S. employers faced a serious crisis. With so many workers engaged in military service, competition for talent was through the roof — but an executive order had frozen wages to curb inflation. Companies had to rethink their strategy for attracting great candidates. And because of that, generous health benefits...

  • Here Are the Top Companies of 2019

    April 3, 2019

    Today, we’re thrilled to unveil LinkedIn’s Top Companies of 2019 — a list of the most sought-after employers across Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the United Kingdom, and the United States. This year’s companies are a mix of global giants like Shell, Volkswagen, Apple, BP, and Huawei Technologies and disruptive start-ups...

  • #RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

    March 26, 2019

    Instagram posts tagged with one or more hashtags have 12.6% more engagement than posts without any. On Twitter, tweets that include hashtags are 33% more likely to get retweeted. And on LinkedIn, impressions on posts with hashtags are 29.59% higher. Such is the power of the hashtag — and if you’re not using them strategically in your hiring process, you could be...

  • ‘Toxic Masculinity’: Why Gillette Is Taking a Stance on...

    March 13, 2019

    Given the rise of the #MeToo movement and the sustained headlines about inappropriate workplace behavior, companies everywhere have...

  • How Prudential Revitalized Its Careers Site—and Boosted Job...

    January 17, 2019

    When Will Neville-Rehbehn accepted an offer to create and lead a new Talent Brand team at Prudential, he had already been working on...

  • Expert Ed Nathanson’s 8 Tips for Building Your Employer...

    December 11, 2018

    Ed Nathanson is an outspoken champion of the underdog. His signature song is “Gonna Fly Now (Theme from Rocky).” He roots for dark...