Employer Brand Articles

  • Why Harley-Davidson Is Giving Interns a Free Motorcycle and 12 Weeks to Ride It Across the Country

    June 28, 2018

    For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of the 1969 classic Easy Rider, Harleys evoke a very specific image: long hair, sunglasses, bandannas, and maybe an American flag or two. But while that nostalgia has served Harley-Davidson well over the years, it could also be...

  • How Southwest Airlines Built a Stand-Out Employer Brand in 5 Steps

    April 11, 2018

    A great employer brand has the power to attract the best talent. But building that brand doesn’t happen overnight. And, it doesn’t happen without tapping into both marketing and HR. As the CMO and CHRO at creative consultancy Lippincott, Heather Stern has a unique understanding of how companies can combine marketing strategies and HR knowledge to build brands...

  • Here are the Top Companies of 2018

    March 21, 2018

    Today we released the 2018 Top Companies ranking—a list of the most sought-after employers across the US, Australia, Brazil, Canada, France, Germany, India and the UK. The list features diverse winners (and plenty of newcomers!) across the globe ranging from tech giants like Amazon, to luxury retail companies like LVMH, to airlines like Qantas and Virgin. Here...

  • What Is Employer Branding and How Can It Grow Your Business?

    March 1, 2018

    Every company has a reputation. It could include thoughts about your products, services, leaders, team members, history, and more. And...

  • Pixar Animator Shares Secrets to Telling a Compelling ...

    October 4, 2017

    Once upon a time, there was a boy who grew up working at his family’s toy store. One day, he mustered up the courage to tell his...

  • 3 Steps to Energizing Your Employer Brand Through Humor ...

    September 21, 2017

    My most popular tweet is about barfing—and recruiters can learn a lot from that. Okay, it’s actually about people calling themselves “...