Employer Brand Articles

  • How Heineken and Dr. Seuss Brewed an Incredibly Fun and Engaging Employer Brand Campaign

    December 20, 2016

    You're off to Great Places! Today is your day! Your mountain is waiting. So...get on your way! If you had the joy of reading Dr. Seuss stories when you were a kid (it’s never too late), you know those four lines are from Oh the Places You Go. Now, you’re probably wondering what this has to do with recruiting. Well for Heineken, it has a lot to do with it....

  • 50% of Job Seekers Want Purpose, But US Companies Simply Don’t Deliver It

    December 7, 2016

    Next year is shaping up to be a big one for the workforce, with most companies planning to increase their hiring volume. But here’s the irony -- many US companies are potentially turning off nearly two thirds of job candidates because they are missing a secret ingredient in their message: the importance of purpose. LinkedIn surveyed more than 1,000 working...

  • Your Crash Course in Employer Branding from Two Marketing Execs

    December 5, 2016

    If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. Marketers usually have the expertise you need, but they often lack the time, interest or resources to pitch in. Yet we know that when Marketing and Recruiting work together, companies do better. According to LinkedIn research, organizations with strong consumer...

  • Why Recruiters Should Leverage Company Culture to Unsell...

    November 21, 2016

    A strong company culture can be the most powerful tool to attract, engage, and retain talent and recruiters should take advantage of...

  • 3 Ways to Include Your Employees in Employer Branding

    November 10, 2016

    You can fill your website, job ads, and social media with talk about how great your company is and how much you value your employees....

  • Tap Into These 3 Motivations to Turn Your Employees Into...

    September 1, 2016

    If you’re not encouraging your current employees—your most valuable assets—to help recruit future talent, you’re losing out. We all...