Employer Brand Articles

  • How Wells Fargo Increased Candidate Engagement (and Hires) Using LinkedIn’s Employee Advocacy Tool

    November 7, 2018

    The recruiting team at Wells Fargo has faced two big employer branding challenges in recent years: First, as the global financial services company famed for its iconic stagecoaches, Wells Fargo needed to let potential job candidates know that it hires more than bankers and stagecoach drivers—among others, it’s looking for thousands of software engineers and...

  • LinkedIn's CEO Jeff Weiner Reveals What the Top Companies in the World Have in Common

    October 11, 2018

    In front of more than 4,000 people at Talent Connect in Anaheim, Calif. Wednesday, LinkedIn’s CEO Jeff Weiner outlined two strategies he believes are crucial to building a successful organization today: defining a clear what, while also emphasizing the how. By the “what,” he means ensuring your organization sets a succinct vision – i.e. what your organization is...

  • This Spotify Recruiter Turned a Job Offer Into a Playlist—and the Candidate Loved It

    October 4, 2018

    Making an offer to an amazing candidate is already one of the best parts of being a recruiter —everyone loves to be the bearer of great news. But a recruiter at music streaming giant Spotify recently found a creative way to make offers even more fun—by sending the offer in the form of a playlist. The playlist, entitled “We need you!” featured an eclectic mix of...

  • Why Harley-Davidson Is Giving Interns a Free Motorcycle and...

    June 28, 2018

    For Americans of a certain generation, Harley-Davidson motorcycles have always defined what it means to be “cool.” Like the stars of...

  • How Southwest Airlines Built a Stand-Out Employer Brand in ...

    April 11, 2018

    A great employer brand has the power to attract the best talent. But building that brand doesn’t happen overnight. And, it doesn’t...

  • Here are the Top Companies of 2018

    March 21, 2018

    Today we released the 2018 Top Companies ranking—a list of the most sought-after employers across the US, Australia, Brazil, Canada,...