Employer Brand Articles

  • Pixar Animator Shares Secrets to Telling a Compelling (Company) Story

    October 4, 2017

    Once upon a time, there was a boy who grew up working at his family’s toy store. One day, he mustered up the courage to tell his parents that he wanted to leave the family business to be a Disney animator—but they said no. So he took over the toy store, got married, and had a son of his own. When his three-year-old handed him a drawing, he decided to start...

  • 3 Steps to Energizing Your Employer Brand Through Humor (Hilarious Examples and All)

    September 21, 2017

    My most popular tweet is about barfing—and recruiters can learn a lot from that. Okay, it’s actually about people calling themselves “thought leaders” on LinkedIn, and how it makes me want to barf, complete with a GIF of a puppet (barfing, of course). Now, I’ve got over 9,000 tweets, and plenty of them are about legit business insights and valuable recruiting...

  • How to Turn Your CEO Into a Talent Magnet

    September 19, 2017

    If you got it, flaunt it—and if you’re lucky enough to have an inspiring CEO, the best thing your recruiting team can do is show them off. A great CEO can bolster your employer brand and attract top talent. Your CEO isn’t just the Chief Executive Officer: they’re also your company’s mascot, head cheerleader, and the face of your employer brand. For a little...

  • How to Tell Candidates About the Downsides of a Job (and...

    September 11, 2017

    When you’re in hot pursuit of a new candidate, it's understandable to want to hold back (some) information. Short of telling any...

  • 3 Must-Do’s for Creating Job Ads That Will Actually Get...

    September 4, 2017

    It’s that time of year again. College graduates are flooding the candidate pipelines and you just happen to be hiring. But, all these...

  • How to Turn Your Talent Brand into a Powerful Recruiting...

    August 17, 2017

    When Maria Guinane joined LinkedIn as the head of talent acquisition for EMEA, she realized that one simple change in her team’s...