Employer Brand Articles

  • How to Create an Authentic Employer Brand

    September 28, 2020

    This piece is part of our community voices series where we feature articles written by professionals in the Talent Acquisition and HR space. Natalie Audelo is an employer brand marketer and culture builder. The social media landscape is the metaphorical equivalent of a fun house lined with reality distorting mirrors. I don’t need to write some apocalyptic...

  • 5 Companies Driving the Diversity Discussion on LinkedIn

    September 10, 2020

    Recently on LinkedIn, there’s been a surge in engagement on posts about social and racial injustices. The fatal attacks on Ahmaud Arbery, Breonna Taylor, Rayshard Brooks, George Floyd, and the shooting of Jacob Blake by law enforcement have upped the urgency for businesses to take a stand – as employees, candidates and customers increasingly expect them to....

  • How Netflix Adjusted Its Employer Branding to Reflect the Current Reality

    September 9, 2020

    Over the past few years, Netflix has built a binge-worthy employer brand from the ground up. Known as WeAreNetflix across Twitter, Instagram, and Facebook to differentiate it from the consumer brand, and simply as Netflix on LinkedIn, the brand currently has an audience of almost six million people. And while it’s aimed at working professionals who might be...

  • Top Topics Companies Are Discussing on LinkedIn

    July 1, 2020

    The conversation led by companies on LinkedIn has shifted dramatically in recent months: from business-as-usual in January, to COVID...

  • Data Shows How Coronavirus Has Influenced Employer Branding

    April 21, 2020

    In these times, it's been heartening to see people coming together — from checking in on neighbors to applauding healthcare workers....

  • Screenshot of comic created by Lego employee addressing coronavirus

    The 5 Company Responses to Coronavirus That Resonated the...

    April 16, 2020

    When you’re facing so much uncertainty, it might seem like the safest thing to do is to stay quiet. However, many companies are...