Employer Brand Articles

  • Photo of San Francisco 49er players celebrating a touchdown

    Borrow the Tactic the San Francisco 49ers Used to Go from Laughingstock to Super Bowl Contender

    January 31, 2020

    The San Francisco 49ers, a laughingstock of the National Football League just three years ago, will take the field on Sunday for Super Bowl LIV (54, for those rusty on Roman numerals). The Niners clearly have a winning playbook, filled with wily offensive schemes and staunch defensive stratagems. But they also have a broader strategic plan that has been pivotal...

  • How This Fast-Growing Company Built an Employer Brand That Attracts the Right Candidates

    January 27, 2020

    As the fastest-growing restaurant management platform in North America, Toast is scaling at what feels like hyperspeed. We’ve doubled in size year-over-year and plan to do it again in 2020. Right now, we employ over 2,600 employees across the U.S. and in our Dublin office, and are tasked with hiring in volume without sacrificing our “toastiness” (aka quality)....

  • Screenshot of Santa's LinkedIn profile picture and headline

    What Santa Can Teach Us About LinkedIn Profiles

    December 24, 2019

    Have you seen Santa’s LinkedIn profile? Check out his Summary: Since it’s Santa’s busiest season, we were very lucky he found some time to sit down with us and answer a few questions. What makes your profile’s Summary so good? It is packed with personality and passion. It paints a vivid picture of the North Pole culture where employees are intrinsically...

  • Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

    November 21, 2019

    In Gallup’s most recent State of the American Workplace Report, 67% of U.S. workers reported being either actively disengaged (16%) or...

  • Netflix’s Employer Branding Lead Shares the Secrets to...

    August 19, 2019

    After working with Netflix while doing corporate fundraising for the Los Angeles LGBT Center, Amir Moini knew it was the company he...

  • Dropbox’s Brand Strategist Explains How to Find Your...

    June 10, 2019

    When Eddie Ibarra first started as Dropbox’s global brand strategist, he was told that the company — and its employer brand — had an...