Employer Brand Articles

  • Dropbox’s Brand Strategist Explains How to Find Your Company’s “Edge” and Attract the Right People

    June 10, 2019

    When Eddie Ibarra first started as Dropbox’s global brand strategist, he was told that the company — and its employer brand — had an awareness problem. Top talent, it was explained to him, simply didn’t know that the company was a great place to work and it was a struggle to find the right candidates in the hyper competitive tech world. “But the truth is,” he...

  • Improve the Candidate Experience — and Your Hiring Process — With This One Simple Tactic

    June 4, 2019

    Over 60% of job candidates will share a negative candidate experience with their friends and family. And 35% will even share it publicly online. That’s according to the 2018 Talent Board North American Candidate Experience Research Report. And, needless to say, these negative reviews can impact companies’ employer brands — and their ability to attract talent....

  • These Companies Are Reinventing Their Health Benefits — and Creating a Major Competitive Advantage

    April 17, 2019

    In 1942, at the height of the Second World War, U.S. employers faced a serious crisis. With so many workers engaged in military service, competition for talent was through the roof — but an executive order had frozen wages to curb inflation. Companies had to rethink their strategy for attracting great candidates. And because of that, generous health benefits...

  • Here Are the Top Companies of 2019

    April 3, 2019

    Today, we’re thrilled to unveil LinkedIn’s Top Companies of 2019 — a list of the most sought-after employers across Australia, Brazil,...

  • #RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing...

    March 26, 2019

    Instagram posts tagged with one or more hashtags have 12.6% more engagement than posts without any. On Twitter, tweets that include...

  • ‘Toxic Masculinity’: Why Gillette Is Taking a Stance on...

    March 13, 2019

    Given the rise of the #MeToo movement and the sustained headlines about inappropriate workplace behavior, companies everywhere have...