Employer Brand Articles

  • Photo of Toast employee looking through a cardboard cutout in the shape of a piece of toast

    How Fun Nicknames Can Seriously Elevate Your Employer Branding

    March 18, 2021

    From Amazonians to Zapponians, Accenturions to Zyngites, employee nicknames have flourished in recent years as companies make a more concerted effort to build cohesive cultures. It seems you can’t have team spirit these days without a team nickname. (See the poem at the end of this post for an overview of some notable names.) There is something coldly...

  • Photo of man with headphones working from home on a laptop

    5 Recommendations for Creating an Authentic Employer Brand, According to Leaders at Netflix

    February 2, 2021

    This post was co-authored by Amir Moini. Employer branding is a relatively new function and as a result, it is continuously evolving and changing. It sits at the intersection of marketing, recruiting, and communications and it is largely impacted by culture — current events, pop culture, identity, values, and more. The stories you tell about your company need to...

  • Screenshot of Santa's LinkedIn profile picture and headline

    What Santa Can Teach Us About LinkedIn Profiles

    December 23, 2020

    Have you seen Santa’s LinkedIn profile? Check out his Summary: Since it’s Santa’s busiest season, we were very lucky he found some time to sit down with us and answer a few questions. What makes your profile’s Summary so good? It's packed with personality and passion. It paints a vivid picture of the North Pole culture where employees are intrinsically motivated...

  • Screenshot of Mike Corbat, CEO of Citi, post on LinkedIn

    5 Meaningful Employer Branding Trends That Emerged in 2020

    December 7, 2020

    At the beginning of the year, the phrase “employer branding” tended to conjure up images of sleek offices, fun company retreats, and...

  • Image from Toy Story of Woody and Buzz Lightyear

    Pixar Animator Shares Secrets to Telling a Compelling ...

    November 23, 2020

    Once upon a time, there was a boy who grew up working at his family’s toy store. One day, he mustered up the courage to tell his...

  • How to Create an Authentic Employer Brand

    September 28, 2020

    This piece is part of our community voices series where we feature articles written by professionals in the Talent Acquisition and HR...