Employer Brand Articles

  • 5 Free (and 3 Paid) Ways to Build Your Employer Brand on LinkedIn

    April 11, 2017

    You already know employer branding is important. In fact, 53% of talent leaders say that they would prioritize investing more in employer branding if money weren’t a constraint. However, more often than not, money is a constraint. But the good news is, there’s a lot you can do without spending a single penny. With over 450 million members and two new members...

  • How These 10 Companies Are Getting Creative With Employer Branding

    March 29, 2017

    A painter of some repute (ok it was Picasso) once said: good artists copy, great artists steal. If you are an employer branding artist who is working hard to paint the picture of what it’s like to work at your company and are looking for inspiration that you can copy or steal, this post is for you. We went out and gathered some fun and creative examples of what...

  • How P&G’s Recruiting Team Embraced Marketing and Started Operating Like a Brand

    March 2, 2017

    Procter & Gamble (P&G) is well-known as a brand-building company—nurturing strong names like Tide, Head and Shoulders, and Old Spice. They’re branding experts. But a few years ago, they realized they hadn’t applied that same expertise to P&G’s own employer brand, and it was time to start. This decision was triggered by a major shift in the kind of skills and...

  • How Heineken and Dr. Seuss Brewed an Incredibly Fun and...

    December 20, 2016

    You're off to Great Places! Today is your day! Your mountain is waiting. So...get on your way! If you had the joy of reading Dr. Seuss...

  • 50% of Job Seekers Want Purpose, But US Companies Simply...

    December 7, 2016

    Next year is shaping up to be a big one for the workforce, with most companies planning to increase their hiring volume. But here’s...

  • Your Crash Course in Employer Branding from Two Marketing...

    December 5, 2016

    If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. Marketers usually have the...