Employer Brand Articles

  • 4 Steps to Building an Employee Advocacy Program

    August 8, 2016

    We recently told you all about how employees can be your best recruiting and employer branding weapon. They're authentic, trustworthy, and well connected. In fact, on average, their connected to a population that is 10x larger than your organizations follower base on social media, making them a powerful way to build awareness of your company among new talent. ...

  • Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

    July 11, 2016

    The year was 2010. I just landed a new job running recruiting and innovation at NPR. My past experience included ‘traditional’ recruiting leadership roles at companies including Ticketmaster, Magento, and Intersperse. I soon learned a traditional recruiting approach would fail in this new role. Working for a non-profit in a highly competitive and complex market...

  • linkedin top attractors

    Here are the Companies Where the World Wants to Work Now

    June 20, 2016

    The results are in! We just announced our inaugural Top Attractors of 2016. The list honors the companies most sought-after by professionals around the world based on billions of interactions on LinkedIn. You can see the top 40 winners globally, or across Australia, Brazil, France, India, U.K., and U.S. Congratulations to the winners! Top Attractors share a...

  • Research Shows Exactly How Much Having a Bad Employer Brand...

    March 30, 2016

    It’s easy to assume that cultivating a good employer brand – creating positive impressions among your current and potential employees...

  • How You Can Use LinkedIn to Engage Talent in a Personalized...

    March 17, 2016

    I was watching TV and it hit me. Talent branding has gone mainstream and it has become personalized. What do I mean? Probably most of...

  • Australia’s Biggest Bank is Brilliantly Using Virtual...

    March 9, 2016

    The Commonwealth Bank of Australia (CBA), the country’s largest bank with assets upwards of $850 billion, is seeking to become one of...