Employer Brand Articles

  • Tap Into These 3 Motivations to Turn Your Employees Into Authentic Brand Ambassadors

    September 1, 2016

    If you’re not encouraging your current employees—your most valuable assets—to help recruit future talent, you’re losing out. We all know getting the word out there is key to finding the best candidates, and your employees’ social networks are over 10x bigger than your company’s followers. Yet, only 2% of employees are helping to build their companies’ brands...

  • The Clever Plan One Company Devised to Recruit an Engineer

    August 25, 2016

    Hiring is hard, and especially so if you’re a startup. You’re competing for the same talent as Google, Facebook, and Uber, without the shiny brand or fancy perks. That’s where *really* good recruiting comes in and what you do to differentiate your opportunity from the sea of tech jobs and fight for candidates you believe in. Here’s the story of the great lengths...

  • 4 Steps to Building an Employee Advocacy Program

    August 8, 2016

    We recently told you all about how employees can be your best recruiting and employer branding weapon. They're authentic, trustworthy, and well connected. In fact, on average, their connected to a population that is 10x larger than your organizations follower base on social media, making them a powerful way to build awareness of your company among new talent. ...

  • Checklist: Employer Branding Tools and Tactics Every Modern...

    July 11, 2016

    The year was 2010. I just landed a new job running recruiting and innovation at NPR. My past experience included ‘traditional’...

  • linkedin top attractors

    Here are the Companies Where the World Wants to Work Now

    June 20, 2016

    The results are in! We just announced our inaugural Top Attractors of 2016. The list honors the companies most sought-after by...

  • Research Shows Exactly How Much Having a Bad Employer Brand...

    March 30, 2016

    It’s easy to assume that cultivating a good employer brand – creating positive impressions among your current and potential employees...