Employer Brand Articles

  • Screenshot of Santa's LinkedIn profile picture and headline

    What Santa Can Teach Us About LinkedIn Profiles

    December 24, 2019

    Have you seen Santa’s LinkedIn profile? Check out his Summary: Since it’s Santa’s busiest season, we were very lucky he found some time to sit down with us and answer a few questions. What makes your profile’s Summary so good? It is packed with personality and passion. It paints a vivid picture of the North Pole culture where employees are intrinsically...

  • Instacart’s 7 Tactics for Cooking Up a Great Employer Brand

    November 21, 2019

    In Gallup’s most recent State of the American Workplace Report, 67% of U.S. workers reported being either actively disengaged (16%) or simply not engaged (51%). More than half were actively looking for a new job. Some find those numbers dispiriting. But not Marta Riggins, the head of employer brand for Instacart, the online grocery shopping and delivery service....

  • Netflix’s Employer Branding Lead Shares the Secrets to Building a Winning Brand from the Ground Up

    August 19, 2019

    After working with Netflix while doing corporate fundraising for the Los Angeles LGBT Center, Amir Moini knew it was the company he wanted to work for. “What I noticed about Netflix is that they went above and beyond with everything,” he says. “I also read the culture memo at the time, and seeing it come to life through the employees was really telling for me.”...

  • Dropbox’s Brand Strategist Explains How to Find Your...

    June 10, 2019

    When Eddie Ibarra first started as Dropbox’s global brand strategist, he was told that the company — and its employer brand — had an...

  • Improve the Candidate Experience — and Your Hiring Process ...

    June 4, 2019

    Over 60% of job candidates will share a negative candidate experience with their friends and family. And 35% will even share it...

  • These Companies Are Reinventing Their Health Benefits — and...

    April 17, 2019

    In 1942, at the height of the Second World War, U.S. employers faced a serious crisis. With so many workers engaged in military...