Employer Brand Articles

  • Here Are the Top Companies of 2019

    April 3, 2019

    Today, we’re thrilled to unveil LinkedIn’s Top Companies of 2019 — a list of the most sought-after employers across Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the United Kingdom, and the United States. This year’s companies are a mix of global giants like Shell, Volkswagen, Apple, BP, and Huawei Technologies and disruptive start-ups...

  • #RecruitingHack: 3 Clever Ways to Use Hashtags for Sourcing and Employer Branding

    March 26, 2019

    Instagram posts tagged with one or more hashtags have 12.6% more engagement than posts without any. On Twitter, tweets that include hashtags are 33% more likely to get retweeted. And on LinkedIn, impressions on posts with hashtags are 29.59% higher. Such is the power of the hashtag — and if you’re not using them strategically in your hiring process, you could be...

  • ‘Toxic Masculinity’: Why Gillette Is Taking a Stance on Harassment With Its Controversial Ad

    March 13, 2019

    Given the rise of the #MeToo movement and the sustained headlines about inappropriate workplace behavior, companies everywhere have been looking for tactics to fight workplace harassment. Procter & Gamble was the first one that thought the answer was sparking an internet firestorm, which they did with a commercial that addresses “toxic masculinity”: The...

  • How Prudential Revitalized Its Careers Site—and Boosted Job...

    January 17, 2019

    When Will Neville-Rehbehn accepted an offer to create and lead a new Talent Brand team at Prudential, he had already been working on...

  • Expert Ed Nathanson’s 8 Tips for Building Your Employer...

    December 11, 2018

    Ed Nathanson is an outspoken champion of the underdog. His signature song is “Gonna Fly Now (Theme from Rocky).” He roots for dark...

  • How Companies are Using LinkedIn Carousel Ads to Build...

    November 15, 2018

    People only remember about 10% of information they hear three days later; but if you add a picture, that number jumps to 65%. Pictures...