Job Descriptions Articles

  • 4 Steps to Making Your Jobs Irresistible

    September 7, 2016

    Long ago I found out about the McFrank and Williams recruitment ad agency based in New York City. The image below caught my eye. While I preach and practice the idea of creating compelling advertising, whether it’s a job post, email, tweet, text, voicemail or video, these guys live it. Every day. Creating irresistible jobs today is more important than ever...

  • 3 Questions You Must Ask Your Hiring Manager Before Writing the Job Posting

    July 21, 2016

    Great news: 87% of professionals are interested in working for a small to medium sized business. And, 42% of those people research job opportunities each month. Often for small businesses, the job post is candidates' first impression of your company. So, it needs to be good. With a lot hinging on the job post, the challenge becomes making it stand out and...

  • Why Adding 'Please Don't Apply' to Your Job Ad Could Be a Good Idea

    July 6, 2016

    Ask any great salesperson and they’ll tell you that they don’t want the Marketing Department to inundate them with leads. Because great salespeople know that when they get hit with a mountain of leads, a lot of those leads (maybe even the majority) will be garbage. And these great salespeople know that they’ll be spending all day culling the wheat from the chaff...

  • 3 Real-life Examples of Job Descriptions That Stand Out

    June 14, 2016

    When done right, job descriptions do more than just communicate an opening at your company. They attract the right candidates to apply...

  • 17 Words That Are Turning Women Away From Your Jobs

    May 25, 2016

    “Ninjas” may be killing your company’s diversity efforts. Ok, not “real” ninjas – I’m talking about the word “ninja.” Numerous reports...

  • New LinkedIn Job Posting Experience Helps You Craft Better ...

    April 18, 2016

    When you’re strapped for time and looking for top talent, a great job description can do the hiring for you. But even taking the first...