Job Descriptions Articles

  • 4 Easy Ways to Improve Your LinkedIn Job Post Performance

    January 17, 2017

    If you’re looking for general best practices and techniques for writing great job descriptions, then this blog post is unfortunately not for you. Try this one, or perhaps this one. But, if you're sitting on a LinkedIn Job Post that isn't getting much traction or getting ready to write your next one, read on. The four tips below are proven methods for boosting...

  • Why Job Branding Can Be as (or More) Important Than Employer Branding

    January 11, 2017

    I learned about the importance of the employee value proposition (EVP) for attracting people and improving on-the-job performance during my first job almost 50 years ago. As a newbie systems engineer, I had the privilege to work on a team of about 20 electrical engineers and software developers upgrading the missile guidance system for a major military program....

  • 4 Steps to Making Your Jobs Irresistible

    September 7, 2016

    Long ago I found out about the McFrank and Williams recruitment ad agency based in New York City. The image below caught my eye. While I preach and practice the idea of creating compelling advertising, whether it’s a job post, email, tweet, text, voicemail or video, these guys live it. Every day. Creating irresistible jobs today is more important than ever...

  • 3 Questions You Must Ask Your Hiring Manager Before Writing...

    July 21, 2016

    Great news: 87% of professionals are interested in working for a small to medium sized business. And, 42% of those people research job...

  • Why Adding 'Please Don't Apply' to Your Job Ad Could Be a...

    July 6, 2016

    Ask any great salesperson and they’ll tell you that they don’t want the Marketing Department to inundate them with leads. Because...

  • 3 Real-life Examples of Job Descriptions That Stand Out

    June 14, 2016

    When done right, job descriptions do more than just communicate an opening at your company. They attract the right candidates to apply...