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One of the best ways to boost your talent brand is to use content marketing. This guide will walk you through:

  1. What is content marketing and why it would be useful for your talent brand
  2. How to develop a content marketing strategy
  3. Low-effort and low-cost ways of finding content to share
  4. What types of content work best (blog posts, presentations, infographics, photos, and others)
  5. What social media channels are most appropriate for your content
  6. What are the best times of the day/week to share content with your audience
  7. How to amplify the reach of your content by creating brand ambassadors
  8. How to measure the impact of your content strategy
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