Top 5 Benefits of a Strong Talent Brand
Why a strong talent brand is important
playbook
Hot or Not?
Get the best recruitment tools to build your employer brand.
Talent Brand
Your talent brand is the highly social, public version of your employer brand. It incorporates what talent thinks, feels, and shares about your company as a place to work.
And a strong talent brand helps you attract top talent.
Content Marketing
The content you choose to share — and how you share it — says a lot about your company. Strong content marketing is:
Native
Don’t think of sleek commercials and glossy brochures. The best content is informational, not promotional. It blends in with a candidate’s daily information streams.
Candidate-focused
What you share should be interesting and add value for your target audience. It shouldn’t be a one-way conversation about your brand.
Authentic
Your content should match the tone and spirit of your company culture. Off-brand content is worse than no content at all.
Followers
Followers need something to follow. Your content should keep them updated and engaged with relevant, targeted information.
Status Updates
Share information to engage with your personal connections and your company’s followers.
Sponsored Updates & Career Pages
Sharing with your own networks is a start, but you’ll need to reach further to find new followers.
LinkedIn Groups
It’s important to join the conversations they’re already having, to demonstrate the engagement you’re looking for.
