Top 5 Benefits of a Strong Talent Brand
Why a strong talent brand is important
Your talent brand is the highly social, public version of your employer brand. It incorporates what talent thinks, feels, and shares about your company as a place to work.
And a strong talent brand helps you attract top talent.
The content you choose to share — and how you share it — says a lot about your company. Strong content marketing is:
Don’t think of sleek commercials and glossy brochures. The best content is informational, not promotional. It blends in with a candidate’s daily information streams.
What you share should be interesting and add value for your target audience. It shouldn’t be a one-way conversation about your brand.
Your content should match the tone and spirit of your company culture. Off-brand content is worse than no content at all.
Followers need something to follow. Your content should keep them updated and engaged with relevant, targeted information.
Share information to engage with your personal connections and your company’s followers.
Sharing with your own networks is a start, but you’ll need to reach further to find new followers.
It’s important to join the conversations they’re already having, to demonstrate the engagement you’re looking for.