In the meantime, here is a brief preview:
For marketers, content is king. In the age of social media, marketers have become more like publishers, generating content that entertains or educates customers, rather than solely promoting products.
Today content marketing is a hot topic and has become a central marketing approach for many recruitment agencies, both large and small. Good content can establish relationships with not only candidates but also customers, and enhance their perception of your agency brand. Providing information that helps candidates professionally, builds trust and positive feelings toward your company. Companies who post at least one status update per week on LinkedIn get 40% more views to their LinkedIn job postings and 25% more clicks.
Good talent acquisition content marketing is:
Native: it doesn’t stand out the way a glossy brochure or sleek commercial does. It’s a subtle way to warm up candidates, blending in with their daily information streams.
Candidate-focused: what you share should add value to your audience and give them useful information. It should not be a one-way conversation about your brand.
Authentic: it matches the tone and spirit of your culture. Off-brand content is worse than no content at all.
Think educate, not sell.
This eBook will show you how to create, share, and optimize content to support your talent brand. Ready? Let’s go!