It’s hard to get passive candidates’ attention. It’s even harder to convince them to join your company. How can you cut through the clutter and get them to respond to your jobs?

We looked at 7 million LinkedIn members to find out how they changed jobs. Then, we surveyed 10,500 of them to ask why they switched. We discovered some best practices you can use to woo both active and passive candidates to your organization. Here are a few:

  • It’s not all about the money: Above all, candidates are looking for growth, so offer them career opportunities, not jobs. That said, candidates do expect higher salaries in this region, so prepare to pay.
  • Referrals and online networks rule: Most people first hear about a job opportunity through referrals and social professional networks. Invest your time and money in those channels — especially when it comes to passive candidates.
  • Keep in touch. The top obstacle to changing jobs is applying to a company and not hearing back. Change this by communicating with your candidates every step of the way.


Want to know how to tailor your messages to women & Millennials in Asia? Or the % of people in Asia who changed careers entirely?

Uncover the latest Asia job seeker trends. Download our 2015 report.

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