5 tips to build your employer brand in a viral and connected world


In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job, or leave it.

Social media plays an important role in managing that reputation, so promote and protect your employer brand online with these 5 tips:

1. Look in the mirror: Make sure what you do (and don't do) is what you'd like employees to emulate.

2. Target your messages: The more relevant your message is to a particular audience, the greater its impact will be.

3. Make your culture shine: It's never just about jobs. Focus on your people - their stories and experiences.

4. Go viral: For amplified results, find creative ways to get more people talking about your company's great culture.

5. Be visual: Bold and colorful images, graphics, charts and videos can bring your brand to life.

For more tips on crafting a social employer brand, Download the Employer Brand Playbook