LINKEDIN RECRUITER
Find candidates faster

With LinkedIn Recruiter’s advanced search capabilities and 560+ million members on LinkedIn, you can home in on top candidates faster than with other sourcing tools and uncover hidden talent. In fact, 75% of recruiters say they are more successful because of LinkedIn Recruiter.

EXPERT TIPS
● Take advantage of 40+ search filters: Easily home in on top candidates by title, location, experience, education, employment type, and more.

● Search based on your ideal candidate: Use the “find more people like” feature to create a search based on a highly qualified candidate.

● Use smart search: Let LinkedIn do the work for you; it suggests search terms to help you find the right candidates for your role, especially helpful if you’re not sure what terms you might be missing.

LINKEDIN RECRUITER
Find warm leads easily

After running a search in Recruiter, you’ll see spotlights above your results. These insights help you identify candidates who are more likely to engage, so you can prioritize who to reach out to.

EXPERT TIPS
● Tap into talent who are most likely to respond. This spotlight features candidates based on relationships, affinity with your company, and past recruiting activities.

● Easily reach people who’ve shown they’re open to new opportunities, applied to previous jobs, or engaged with your company on LinkedIn.

● Connect with candidates who have 1st-degree connections with your company’s employees.

LINKEDIN JOBS
Reach relevant candidates

Attract the right people by matching your open role to the most relevant active and passive candidates you can’t find anywhere else. With LinkedIn Jobs, you get targeted advertising where jobs are promoted to the right people on the LinkedIn homepage, on your Career Pages, and via email. Plus it’s easy to discover who has viewed and applied to your jobs.

EXPERT TIPS:
Hiring three or more people throughout the year? You’ll want to have Job Slots, which offers:

● Flexibility: Swap open job posts throughout the year and make unlimited edits.

● Cost savings: Customers who hire for multiple roles throughout the year tend to save money by subscribing to a Job Slot instead of purchasing multiple job posts.

● Management tools: Integrate with Recruiter to collect and manage applicants.

PIPELINE BUILDER
Get a steady stream of high-quality leads

Create a talent pipeline for your most important opportunities and for when you’re hiring a lot of roles in a short amount of time. Candidates can share their contact information with a click of a button to express interest in your opportunities, so you can easily connect with qualified and interested talent.

EXPERT TIPS:
● Reach new talent: 86% of leads generated through Pipeline Builder haven’t previously engaged with your company.

● Fill your pipeline: Use personalized Sponsored Updates and Recruitment Ads to automatically reach candidates for your high-priority, high-volume, or hard-to-fill roles.

● Excite potential candidates: Tailor content to your ideal audience and bring your role and company to life with personalized landing pages.

INMAIL
Effective candidate outreach

Reach out to any of the 560+ million LinkedIn members. The best part about InMail? Response rates are 3x higher than email.

EXPERT TIPS
● Templates: Pick a ready-made template to make reaching out quick and easy.

● One too many: Send batches of up to 25 InMail messages at once to save time.

● Measure your results: Easily track your response rate and performance over time, what kinds of candidates respond the most (based on time in role, schools, etc.), and how your response rate compares to industry benchmarks.

RECRUITER SCHEDULER*
Give candidates an easy way to schedule time with you

The LinkedIn Recruiter Scheduler feature syncs with Office 365 or Google Calendar to automatically show your free times via InMail. That way you can save time while creating a delightful experience for your candidates.

EXPERT TIP
● Don’t worry if your schedule changes: You can always see a real-time list of screenings on your synced calendar – no additional tools required. Plus candidates can easily see open interview slots and book their own interviews.

*Available in the US only at this time.

CONNECTIFIER*
Easy cross-platform engagement

See more accurate profile matches and complete profile data than ever before, so you can engage with candidates through multiple touchpoints.

EXPERT TIPS
● Connect with candidates across channels via LinkedIn InMail, email, or another social channel: Many recruiters who leverage both InMail and email have seen increases in candidate responses by up to 50%.

● Who likes bouncing back and forth between browser windows? Use a browser extension pop-up sidebar to easily access email addresses and social links.

● Access deeper insights: To better personalize your message and build rapport with candidates, click on social profile links to learn more about their interests.

*Available in the US only, but international rollout is expected soon. 

LINKEDIN RECRUITER
Share project folders

It’s critical to manage your relationship with your hiring managers, and having access to the same candidate information is key. You can share a project (which can include candidates for a specific role, their status, and more) in LinkedIn Recruiter.

EXPERT TIPS
● Share information for similar positions with fellow recruiters in your company to scale recruiting efforts. Work won’t be repeated and the same prospects aren’t touched for the same opening.

● Share prospects with your key stakeholders so they can can review and rate candidates. This can help you build the most relevant pipeline of talent based on their needs.

● Opt to receive regular email updates that highlight important activity and outstanding to-do items to keep your team and hiring managers in the loop.

LINKEDIN RECRUITER
Track candidate status

You might be keeping an eye on a ton of candidates, waiting to hear back from a few dozen more, and had a few people go through a first interview. Set up statuses in Recruiter, so you and your team can easily keep track of where candidates are in the process (and where any bottlenecks might be).

EXPERT TIPS
● Easily communicate with your whole team: You don’t want to flood a prospective candidate with InMails from multiple recruiters on the team. By applying a status, you can make sure that everyone is on the same page without having to reach out to each person individually.

● Statuses are a great tool to manage your employer brand: By setting up “Hired,” “Rejected,” and “Followed-Up” statuses, you can remember to always follow up with everyone once a position has been filled.

LINKEDIN RECRUITER
Manage your pipeline with custom tags

With LinkedIn Recruiter, you can tag your candidates based on categories to make it easy to search next time you’re looking for a particular type of candidate.

EXPERT TIPS
● Add custom tags to profiles in Recruiter of the common categories you source for (skills, specialities, positions, etc.). Then, filter your searches or saved profiles by those tags.

● Get creative with your tags: For example, label with "Will Relocate" for non-local candidates or "Silver Medalist" for the runner up in case something falls through with your first choice. You can even mirror the tags you're using in a separate Applicant Tracking System (ATS) for consistency.

RECRUITER SYSTEM CONNECT
Streamline your process

By integrating LinkedIn Recruiter with your Applicant Tracking System (ATS), your talent acquisition team can seamlessly access data across various systems versus bouncing between tabs. You’ll be able to uncover new insights about potential candidates, more effectively manage candidate pipelines, and boost your productivity.

EXPERT TIPS
● Add candidates from LinkedIn Recruiter to your ATS in a single click.

● Get a comprehensive view of candidates' LinkedIn profiles inside your ATS, as well as LinkedIn Recruiter notes and InMail history.

LINKEDIN CAREER PAGES
Make your company stand out

Make your employer brand shine with LinkedIn Career Pages – a place where candidates can connect with your company, view open jobs, and see an authentic view into what it’s like to work at the organization.

EXPERT TIPS
● Feature rich, original content: For example, blog posts, company #wins, employees in action, and awards.

● Leverage videos: For maximum impact, spotlight your company's culture, values, and community involvement.

● Feature your employees’ profiles or your leadership team: Give candidates a sense of the diverse types of people that work at your company.

● Tailor the experience based on who’s visiting the page: For example, you can create different versions of your Career Pages that cater to engineers or recent graduates.

WORK WITH US ADS
Leverage your employees’ networks

Work With Us Ads appear on employees’ profiles, in the LinkedIn feed, and throughout LinkedIn. You can promote your open roles and Career Pages, increase followers, and reach precisely the talent you need.

EXPERT TIPS
● Boost visibility for your company and open jobs with Work with Us Ads, which get up to 50x higher click-through rates than typical banner ads on LinkedIn.

● For more tips to inspire you to recruit like a marketer, access this helpful guide with 12 innovative examples

LINKEDIN.COM
Establish and grow your presence

Social channels like LinkedIn.com give recruiters different ways to find and engage new talent pools. In fact, 70% of millennials use social media channels as their primary job search tool, which means it’s where you need to be as well.

EXPERT TIPS
● Share company news, product innovations, awards, or showcase involvement in the community.

● Ask fun, interesting questions, like: What was your first job? Best advice you’ve ever gotten? Most influential figure?.

● Highlight your culture by sharing photos from events and happy hours, or post about the perks of the company and employee wins.

● Post helpful articles that are relevant to your industry and audience.

● Bonus: For additional inspiration and tips, access our social media starter kit

LINKEDIN PROFILES
Introduce your personal brand

Viewing member profiles is the #1 activity on LinkedIn, so it’s likely that your profile is the first place candidates visit to find information on you and your company. Here’s how to use your profile photo and tag line (the copy that appears under your name) to make a strong first impression:

● Make sure that your face takes up at least 60% of the frame: Crop the picture from the top of your shoulder so that your face fills the frame.

● Wear what you’d wear to work: Clothes that match the level of professionalism at the office are best in order to set the tone for the candidates.

● Choose a background and clothes that aren’t distracting: You want to be the focal point of your photo. Keep the background clean and simple.

● Your headline should be your mission statement: Make it short and catchy – it’s your chance to promote the impact you strive to make as a professional.

LINKEDIN PULSE
Be a thought leader

When you’ve got something to say, writing longer posts on Pulse, LinkedIn’s publishing platform, is a great way to share your expertise with candidates and other professionals. Bonus: You’ll get more followers (up to a 300% uptick in Company Page followers) and more clout (about 45% of readers are in the upper ranks of their industries).

EXPERT TIPS
● Position yourself as a thought-leader: The more quality and relevant posts you create, the more people you’ll reach and the stronger both your professional and employer brands will become.

● A good place to start is with something personal to you: Professional challenges you’ve faced, opportunities you’ve seized, or important trends in your industry that stand out to you.

LINKEDIN GROUPS
Target specific talent pools

LinkedIn Groups are consistently among the most popular tools for recruiters who want to reach very specific talent pools. Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.

EXPERT TIPS
● Join groups that align with your hiring needs: Find relevant groups based on either skill or roles that are most important to you.

● Don't over-join: You can join up to 50 groups at once, but it’s best to start with a small list and look for groups with high engagement.

● Participate: Ask questions, provide answers, and drive conversation. Being active in groups extends your recruiting reach and leads up to 4x as many views from out-of-network members.

LINKEDIN TALENT SOLUTIONS DASHBOARDS
Tap into your analytics

You put a lot of effort into posting jobs, sending InMails, and creating your Career Pages, but is it paying off? With several LinkedIn Talent Solutions dashboards, you can track your performance and benchmarks – and adapt your strategy to constantly improve.

EXPERT TIPS
● Jobs Dashboard: Find out who’s interacting with your jobs, and modify your job descriptions if they aren’t targeting your intended audience.

● InMail Performance Dashboard: Find out your current response rate and performance over time, and which templates perform the best. You can even find out what kind of candidates respond, based on things like role, schools, and more.

● Career Pages Dashboard: Look at your followers to better understand the quality and quantity of follower growth, and help ensure the targeted demographic aligns with your long-term hiring needs.

INTRODUCING LINKEDIN TALENT INSIGHTS*
More insights, smarter decisions

LinkedIn Talent Insights is a new product that will, for the first time ever, give companies on-demand access to real-time, actionable LinkedIn data and insights on talent pools and companies. The product contains two modules:

● Talent Pool Reports provide insights on a specific occupation and/or skill set.

● Company Reports provide insights on a specific company’s workforce.

You’ll be able to quickly build a deeper understanding of the talent market and competitive landscape to elevate your talent strategy, so that you can make smarter talent decisions more quickly and with confidence.

*Available globally in late 2018.

LINKEDIN TALENT INSIGHTS
Access real-time, actionable talent insights

With Talent Pool Reports, you can precisely define and understand the specific populations of talent that interest you. You can create talent pools by searching by title, skill, industry, and location. You can answer key questions like:

● Where are electrical engineers located across Europe?

● How difficult are they to hire?

● What companies are employing this talent?

● What schools are producing this talent?

● How engaged are they with my company on LinkedIn?

*Available globally in late 2018.

LINKEDIN TALENT INSIGHTS
Find out in-depth company insights

Company Reports provide an in-depth look into a company’s workforce on LinkedIn and how your company compares. With insights from both Company Reports and Talent Pool Reports, you will be able to inform critical decisions your organization is facing, including hiring strategy, employer branding, new office locations, workforce planning, and competitive intelligence. You can answer key questions like:

● How is company XYZ’s workforce distributed by function and location?

● How tenured is this workforce?

● Where is this company winning and losing talent? From what companies? From what industries? From what locations?

● What skills does this workforce have and how is this changing?

With insights from both Company Reports and Talent Pool Reports, you will be able to make smarter and more informed corporate talent decisions on issues such as hiring strategy, employer branding, new office locations, workforce planning, and competitive intelligence.

*Available globally in late 2018.