Look forward to more from your LinkedIn Talent Media partnership
More budget control. More ad formats.
New team of experts.
Look forward to more from your LinkedIn Talent Media partnership
More budget control. More ad formats. New team of experts.
Enjoy better results from your talent strategy
We know that talent media is a critical component of your hiring and employer branding strategy. We’re evolving our support model to help you unlock the full potential of your talent media investments.
From October 1st, you will be working directly with a representative from our Marketing Solutions team for your talent media campaigns. This team brings expert advice on how to maximize your budget, gain a competitive edge, and leverage new ad formats.
Working together to help you achieve your goals
Our new support model delivers the best of both worlds, allowing you to tap into expert insights from both the LinkedIn Talent Solutions and Marketing Solutions teams.
Hear from Mark Lobosco - Vice President Talent Solutions, and Penry Price - Vice President Marketing Solutions, about the new ways we’re working in partnership with you.
Make the most of these new benefits
New team of experts
From October 1st, you can take advantage of the in-depth expertise from your new partner in LinkedIn Marketing Solutions. They will enhance your media strategy by bringing marketing industry insights and optimization best practices. Their experience will be supplemented by talent strategy expertise from the Talent Solutions team. Together, they understand talent and media landscapes and how to maximize the value of your campaigns, ensuring you continue to find and engage the right candidates.
More budget control
When your current contract is up for renewal, you’ll transition to a new pay-on-delivery model that gives you better control over your talent media investments. Instead of an upfront payment, you will pay monthly based on the amount of campaign media delivered, giving you greater flexibility to manage your budget.
New ways to engage candidates
We’ll be rolling out new ad formats that offer more opportunities to engage with the right talent – at the right time, in the right place. Along with familiar formats like Sponsored Content, Dynamic Ads* and Pipeline Builder, you’ll have the option to leverage three new formats for your talent campaigns:
1. Message Ads to engage candidates through LinkedIn messages, delivered when the member is active.
2. Conversation Ads to reach talent audiences in their LinkedIn inboxes with customized experiences and call to actions.
3. Text Ads to target potential candidates in a simple and easy-to-set-up solution.
*Dynamic Ads is the new name for Recruitment Ads. Both of these ad formats share the same functionality as one another so there is no change.
Your questions answered
1. What's changing?
From October 1, 2020, your talent media customer support model is changing to give you more control, new ways to engage candidates and more opportunities to get the results you’re after. With our new pay-on-delivery model, you can easily manage your spend. New ad formats allow you to engage talent in more ways, throughout every stage of the candidate journey. And your new point of contact in the LinkedIn Marketing Solutions team brings extensive marketing expertise.
2. Who will be my point of contact in the new support model?
Your Talent Solutions Relationship Manager will continue to be your primary point of contact and will advise you on developing your talent strategy. They will continue to leverage their talent brand expertise to help you find, engage and hire the right candidates. You will also have a new point of contact who sits in LinkedIn Marketing Solutions to support you with your talent campaign media investment. They bring unique marketing industry insight on media strategy and optimization best practices to the partnership. Together, your LinkedIn team understands both the talent and media competitive landscapes and where LinkedIn can help you to achieve your talent objectives.
3. When will the transition happen?
Your Relationship Manager will introduce you to your new point of contact in Marketing Solutions by October 1st, 2020. In the weeks following, they will get in touch to discuss how they can best support you in the delivery of your Talent Campaign Media.
4. How can I get help with a live campaign before October 1st?
Please reach out to your Talent Solutions Relationship Manager if you need any support launching or making changes to a live campaign before October 1st, 2020.
5. Where do I go for support?
Please contact your Talent Solutions Relationship Manager if you have a query or concern about the changes or contact enterprise support.
6. When can I use the new ad formats?
The new ad formats will be available as part of any new Talent Campaign Media contract signed after October 1st. Please reach out to your LinkedIn Marketing Solutions representative or Talent Solutions Relationship Manager for details.
We're happy to help
Reach out directly to your LinkedIn Talent Solutions Relationships Manager or get in touch with Marketing Solutions at the link below.
