LinkedIn Talent Media is evolving
Discover what to expect from our new support model.
LinkedIn Talent Media is evolving
Discover what to expect from our new support model.
New benefits.
New opportunities.
Talent media is a critical component of your hiring and employer branding strategy and we want to help you unlock the full potential of your investments.
To give you greater flexibility, we’re evolving our customer support model. From October 1st, you'll begin working with a new Campaign Strategist for your media needs. Your LinkedIn Talent Solutions Relationship Manager will continue to be your primary point of contact for talent strategy.
When your contract expires, you’ll have the option to renew on our new self-service model for 24/7 access and simplified account management.
Make the most of these new benefits
More budget control
When your current contract is up for renewal, you’ll transition to a new pay-on-delivery model that gives you greater control over your talent media investments. Instead of an upfront payment, you will pay monthly based on the amount of campaign media delivered, giving you greater flexibility.
New ways to engage candidates
We’ll be rolling out new ad formats that offer more opportunities to engage with the right talent – at the right time, in the right place. Along with familiar formats like Sponsored Content, Dynamic Ads* and Pipeline Builder, you’ll have the option to leverage three new formats for your talent campaigns:
1. Message Ads to engage candidates through LinkedIn messages, delivered when the member is active.
2. Conversation Ads to reach talent audiences in their LinkedIn inboxes with customized experiences and call to actions.
3. Text Ads to target potential candidates in a simple and easy-to-set-up solution.
To find out how to make the most of these new ad formats, please speak to your LinkedIn Campaign Strategist.
*Dynamic Ads is the new name for Recruitment Ads. Both of these ad formats share the same functionality as one another so there is no change.
Greater flexibility
When you move to our self-service model, you can launch and manage multiple ad formats from one account with one budget, simplifying your media activity and spend, and giving you greater flexibility to manage your talent strategy.
Rest assured, it will be a smooth transition
We know that change can be hard, but we’re here to support you throughout the transition.
Until your contract expires
Beginning October 1st, enjoy support from your new Campaign Strategist backed by your LinkedIn Talent Solutions Relationship Manager.
When your contract expires
Renew and continue to make the most of LinkedIn Talent Media via our new self-service model and leverage more ad formats.
Resources to help you achieve your talent objectives
Get set up for success with our new self-service model. Explore our handy guides to getting started and launching your campaign.
Looking for more resources?
Check out our robust resource library or reach out to your LinkedIn Talent Solutions Relationship Manager.
Your questions answered
1. What's changing?
We’re evolving our talent media customer support model to a self-service model. LinkedIn will now help you unlock the full potential of your talent media investments through our marketing platform to give you more control, new ways to engage candidates and greater flexibility.
2. What is the new support model?
From October 1st, 2020, you'll begin working with a new Campaign Strategist to help you with your talent media needs, in addition to the continued support provided by your LinkedIn Talent Solutions Relationship Manager, up until your contract renewal.
The new self-service model for talent campaign media will take effect once your current media contract ends. Your Talent Solutions Relationship Manager will continue to be your primary point of contact and will advise you on developing your talent strategy. They will continue to leverage their Talent Brand expertise to help you find, engage and hire the right candidates.
3. When will this change happen?
Your Relationship Manager will introduce you to your new Campaign Strategist partner by October 1st, 2020. In the weeks following, they will reach out to ensure you’re able to successfully launch and optimize your talent campaign media.
4. What support can I expect from my Campaign Strategist?
Your Campaign Strategist will partner with you on onboarding, campaign activation and optimization. They will also provide resources to help you understand how your campaign is performing.
5. What if I’d prefer not to move to a self-service model?
We understand that change can be challenging. You will be supported by a Campaign Strategist for the duration of your current talent campaign media contract, who will ensure that you’re able to successfully launch and optimize your campaign. At the end of your contract, you’ll be provided with best-in-class resources and online learning options, enabling you to quickly become comfortable launching and managing campaigns on your own through our new self-service model.
6. What if I have more questions?
Please contact your Talent Solutions Relationship Manager if you have a question or concern about the transition.
We're happy to help
Reach out directly to your LinkedIn Talent Solutions Relationships Manager or get in touch with Marketing Solutions at the link below.
