Importance of followers.

Followers are the lifeblood of your business; they are your candidates, clients and potential consultants and most of all they are your biggest fans. It's not easy to get followers, with the average LinkedIn user following just 6 companies it is important to approach building your followers strategically. Here are a few reasons why followers are important:

  • of followers more likely to respond to an InMail from one of your consultants

    of followers more likely to respond to an InMail from one of your consultants

  • of followers are interested in job opportunities

    of followers are interested in job opportunities

  • of followers share content

    of followers share content

Your Company Page.

Your Company Page sits at the centre of everything you do on LinkedIn, whether that be where your advertising leads to, where your jobs sit or where you post content to engage.

Company Pages on LinkedIn allow you to serve the right content to the right user at the right time. By taking the information from your profile you can dynamically send the user to the page most relevant to them.

You can also track your progress using the Analytics tab on your Company Page to understand how your followers are growing over time and what kind of people you’re reaching. This will give you valuable insight that you can use to tailor your page and future posts.

View your Company Page's analytics

Leveraging employees.

Recruitment professionals receive 10x the amount of profile visits on LinkedIn; that's a lot of eyes looking at your employees. What can you do to make the most of this traffic?

Each profile page on LinkedIn has an advertising space which you can lock down for all staff. This is a perfect way to promote your brand to users and allow them to find out more about you. It also prevents your competitors from exploiting this space and piggybacking on your hard work. It’s not just about your employees’ LinkedIn profiles either. Employees can include links to your LinkedIn Company Page in their email signatures to further promote your presence on this platform.

Employee advocate tipsheet
Employee advocate tipsheet

What else can you do?

It is important to invest in your followers and demonstrate how you can add value. When thinking
about growing your followers, there are a few simple things to do:

Go social.

Go social.

Cross promote your Company Page in LinkedIn Groups and on other social platforms like Twitter, Facebook and Instagram. Track page views and unique visitors over time to understand the impact your efforts are having.

Join a LinkedIn Group

Use your website.

Use your website.

Add a follow button to your website to promote your presence on LinkedIn. Make sure it is easy to find and all channels are on brand. Think about linking back from your LinkedIn Company Page to your company website as well.

Add a follow button to your website

Email signatures

Email signatures

In the same way you can use email signatures to promote your personal network, you can also use them from a company perspective. A simple link at the bottom of every email you send driving users to your LinkedIn page is a fantastic and free way to grow your followers.

LinkedIn profile tips

LinkedIn profile tips

As well as locking down the advertising space on your employees, why not get them to promote your firm within the copy of their profiles? Remember, all roads on LinkedIn at some point will take the user to your company.

Tips to improve your personal profile