Job seekers have more access to information about potential employers than ever before, thanks to online peer networks and social media. As a result, although organisations spend an enormous amount of time and money on employment branding, these efforts only influence 20% of a candidate's decision to apply.
Leading organisations realise their employment brand can’t just attract talent anymore - it needs to inform better candidate decisions.
Join CEB & LinkedIn to learn how the best companies are building employment brands that influence the right candidate decisions.
You'll learn how to:
- Adjust your employment branding strategy and investments to today’s job-seeking environment
- Create and communicate “disruptive” employment brand messages
- Identify the mix of channels that are most conducive to today’s new-in-kind messages