Why LinkedIn?
According to a National Journal study, LinkedIn is the most widely used platform among Washington insiders.
With LinkedIn, you can share what matters to you and give viewers a sense of who you are. LinkedIn is the knowledge and information network you need to optimize your effectiveness and meet mission objectives.
For HR Professionals
LinkedIn allows you to access new talent pools, connecting to top talent strategically and automatically. Government faces a critical skills gap, and LinkedIn is the best place to identify and engage the talent you need.
Use simple tools for strategic sourcing, talent brand development and personalized job targeting, all informed by robust metrics and analytics.
For Executives
Your presence on LinkedIn shows that your agency is transparent and innovative, and it’s easy to set up your profile. Be a voice of your industry and build thought leadership.
Through LinkedIn’s publishing platform, you can help shape the perception of your agency among stakeholders and the public.
For Public Affairs
Unlike a social network, LinkedIn is a professional network where people invest time in their career and business goals. As a content publishing platform, its size and scale are unmatched, allowing you to easily reach both general and specialized audiences.
Most social media management tools have native LinkedIn integrations that make it easy to turn on LinkedIn as a channel, furthering your reach and helping manage perceptions of your organization.
How to create the most effective profile
How to use social media in recruiting – dos and don’ts
How to make the most of your online presence