Wednesday, October 14

  • 8:30am - 9:30am

    Breakfast

  • 9:30am - 9:45am

    Welcome

  • 9:45am - 10:15am

    Social Selling: How to Unlock Competitive Advantage

    The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.

  • 10:15am - 11:00am

    Blueprints for Success: Transforming your Sales Organisation

    • Glenda Kirby, EMEA Senior Manager Sales Product Consulting, LinkedIn
    • Alix McCabe, Global Head of Marketing, CMO, Euler Hermes
    • Tony Finn , Head of Solution Sales - Northern Europe, Vodafone
    • Xavier Monty, Social Media Strategy Leader, Sage

    The world’s leading social selling teams share the blueprints that led to success within their organisations. These blueprints provide a template that other Sales teams can follow to generate awareness and sponsorship, educate and train on the frontline, and ultimately create long term accountability

  • 11:00am - 11:30am

    Morning break

  • 11:30am - 12:00pm

    Succeeding with Social Selling

    Driven by new business challenges and changing client behaviours, AXA US embarked on a social selling journey in 2011. This decision has led to many successes and has become a cornerstone in their distribution channel’s sales and marketing strategies. During this exclusive session, Nicole will share their approach, their accomplishments and the key best practices she's learnt along the way.

  • 12:15pm - 1:00pm

    Breakouts

    Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies

  • The Challenger Customer

    • Stacey Smith, Senior Director, Sales & Marketing Practice, CEB
  • Champions and Competitions; Making Social Fun

    • Julian Lee , Senior Director - Sales Enablement - EMEA, PTC
  • 1:00pm - 2:00pm

    Networking lunch

  • 2:00pm - 2:45pm

    Breakouts

    Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies

  • Sales, Marketing and Operations - Cross-functional Roles in Social Selling Programs

  • A Marketer Looks at Sales - Marketing's Role in Social Selling

  • The Long Game, Building a Global Social Selling Programme

  • 3:00pm - 3:45pm

    The Science of Social Selling: Measuring Adoption and Results with LinkedIn

    The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviours, and learn how companies are quantifying and proving the resulting impact to their results.

  • 3:45pm - 4.30pm

    The Future of Sales on LinkedIn

    A sneak peek into the LinkedIn vision for Sales. LinkedIn Product leaders share new solutions that amplify the success of sales teams on the platform.

  • 4:30pm - 5:00pm

    Afternoon break

  • 5:00pm - 5:55pm

    Keynote

    Often described as the ‘World’s Greatest Living Explorer,’ Ran Fiennes is the first person to reach both North and South Poles by foot, complete seven marathons on seven continents (including Antarctica) in seven days and at the age of 65, became the oldest Briton to conquer Everest.

    Ran’s inspiring and entertaining presentations draw a connection between nature’s most dangerous and difficult challenges, and the day-to-day hurdles we all face.

  • 5:55pm - 6:10pm

    Closing Remarks

  • Drinks and Entertainment

*Agenda subject to change

View the 2014 agenda and speakers