Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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You don’t have to be a professional marketing designer to pick up and make good use of basic design skills. Learn how you can develop those skills right now.
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Trends, tips, and best practices
CMOs are gaining confidence in marketing’s ability to drive revenue—and CFOs are even moreso. Here’s what you need to know.
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Trends, tips, and best practices
Thinking bigger about their ideal customer profiles and personas can hold the key to market share growth for B2B brands.
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Are you ready to take on a new and rewarding career path? Learn why the B2B marketing field is booming and how you can leverage your skills for success.
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Video is one of the most effective ways to advertise to a B2B audience. Here’s what you need to know to make your own B2B video ad campaign.
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Getting a creative asset right, not just for an audience, but also for the context of a specific platform can be the most important element of a successful luxury campaign.
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Trends, tips, and best practices
Things are looking up for B2B marketers, but given the past couple of years, we’re not exactly ready to let our guards down just yet.
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Trends, tips, and best practices
The B2B CMO role has radically changed in only three years. Succeeding as a B2B CMO and as a business will mean embracing these changes starting now.
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Social media managers are more vital than ever. Discover why and learn the top best practices for social media managers.
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What does ROI stand for? Learn this and more with these essential marketing performance acronyms and formulas that prove your marketing's worth to the C-suite.
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Trends, tips, and best practices
As businesses navigate uncertainty, how are B2B marketing budgets being impacted? We take an up-to-date look at shifts in spending priorities.
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Trends, tips, and best practices
With marketing leaders under scrutiny to justify their spend, innovative strategies are unfolding. Read about them in our trending roundup.