Studytube | LinkedIn Marketing Solutions

Challenge

To consistently drive a high volume of quality leads from a well-defined target audience
To optimise their marketing approach on LinkedIn after lead generation results had peaked and plateaued

Solution

Collaborated with LinkedIn Marketing Solutions to identify untapped audiences and deepen engagement with more members of the buying committee
Refined their full-funnel strategy with increased top-funnel investment into brand awareness
Adopted a multi ad format approach and added Text Ads at the top of the funnel to achieve optimal ad frequency while controlling spend
Refreshed creatives regularly to pre-empt ad fatigue, maintain content relevancy score, win more auctions and earn higher share of impressions

2. Offering fresh and personalised messages
for key industries
To achieve optimal campaign frequency without fatigue, Studytube runs about six creative variants of each ad. They also focus on delivering industry-specific messages for greater audience resonance. For example, pictured here:

• For the construction industry (top): In construction, the following applies: Only if you are a learning organisation can you keep up with social changes.
• For Government (bottom): How do you give civil servants and municipalities the knowledge they need to keep up with the 21st century? Read it in our white paper.

Doing so also helped solidify Studytube’s industry expertise in the eyes of its audience and build brand trust.

Studytube is an all-in-one solution for developing, managing and disseminating knowledge within organisations, from short videos to comprehensive learning paths, online and in class. With Studytube, organisations have training for every learning need. Its Learning Experience Platform and Learning Management System is delivered on a single platform that everyone can easily work with: employees, trainers, managers and administrators.
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Headquarters: Amsterdam, Netherlands | No. of Employees: 201 - 500 | Industry: Software Development

Drives revenue by balancing brand and demand

Results

Challenge

Solution