The Sophisticated Marketer's Guide to LinkedIn

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Social media strategy - tips & insights

LinkedIn's social media marketing resources provide the tips and insights to put your social media strategy in high gear.
Learn the latest trends and best practices to achieve your marketing goals.

  • Ultimate Playbook to Professional Publishing on LinkedIn

  • The Ultimate Guide to Marketing Success on LinkedIn

  • How to Drive Thought Leadership Goals Using LinkedIn Sponsored Updates

  • 2014 Content Marketing Trends: Mid-Year Report

  • The 2014 Professional Content Consumption Report

  • The Executive Playbook: 12 Steps to Become a Social Leader

  • The Mindset Divide: Spotlight on Content

  • How to Engage SMBs on Social Media

  • LinkedIn Confidence Boost Infographic

  • LinkedIn Holiday Reading for Marketers

  • The Social Bridge to the IT Committee

  • Financial Advisors’ Use of Social Media

  • Social's Influence Among High Net Worth Investors

  • Engaging targeted audiences

  • Inspiration for your Company Page

  • 15 tips for compelling Company Updates

  • Not All Tech Consumers Are Created Equal

Marketing blog & news

Get the latest marketing trends and insights from the LinkedIn marketing blog.