Marketing’s contribution to business success is better understood today than ever. That understanding means more influence and responsibility for Chief Marketing Officers (CMOs) – but also greater pressure and greater scrutiny at a time when their budgets are increasingly constrained. Adapting to new media platforms, integrating more effectively with sales, HR...
Recent posts
-
- Topics:
- Content Marketing,
- B2B Marketing
-
Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information. Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing...
- Topics:
- LinkedIn Company Pages
-
The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” These whimsical words from Dr. Seuss, like many of his legendary writings, carry a deep truth that resonates through the ages. Like any muscle, the brain thrives from exercise and expanding range. In marketing, this is particularly relevant. Ours is a...
- Topics:
- Content Marketing,
- B2B Marketing
-
Most digital marketers can recall a time when their targeting strategy was about as good as throwing darts in the dark. Even when you...
- Topics:
- LinkedIn B2B Marketing
-
A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes...
-
We open on a crisis meeting. Filled with finger-jabbing and desk-banging. The marketing, IT and customer service teams yell across...
- Topics:
- Content Marketing,
- B2B Marketing