The stress test. An age-old tool which can help you understand how robust your processes are during times of high pressure. Generally speaking they can cover any scenario, but very few businesses will have tested for the six months of turmoil that 2020 has brought along. Nevertheless, in 2018 the Harvard Business Review put B2B sales and marketing through a...
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- Topics:
- Content Marketing,
- B2B Marketing
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How does one of Europe’s leading facilities management groups set about doubling its revenues over a five-year period? For Guy Claes, Marketing Director of Facilicom Group, it was clear that his company’s ambitious growth targets would only be made possible by effective implementation of a supporting technology. “We don’t have an army of marketers or sales...
- Topics:
- LinkedIn Sales Solutions
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Effective leadership in general, and effective sales leadership in particular, involves mastering the art of availability. Keeping yourself mentally and physically available – and signalling that availability to others – allows you to support without micro-managing. It enables you and your teams to stay attuned to your customers’ needs without pushing too...
- Topics:
- LinkedIn Sales Solutions
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Ads that give you clear facts, straight up; that focus on price and performance; that feature a lot of words on-screen; that present a...
- Topics:
- B2B Marketing
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Content marketing has always been about solving your customers’ problems, and it’s fair to say the first nine months of this year have...
- Topics:
- Content Marketing,
- B2B Marketing
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“Why is McDonald’s more successful than Burger King?” the smooth-talking gangster asks the naïve investment banker. “Many reasons,”...
- Topics:
- Content Marketing