Life moves differently during the festive season. You do less, but it counts for a whole lot more. That’s true of time spent with friends and family, brisk walks in the great outdoors, long meals where you can savour every course and conversation, and the games you’d never play at any other time of the year. It’s also true of the way people engage with marketing...
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- Topics:
- content,
- B2B Marketing
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What does it take for marketers to be able to connect their brand marketing investment with their demand generation efforts? How can they ensure that the awareness and mental availability they’re building flows through into interest and action when the time is right? How can they maximise the ROI of performance marketing by zeroing in on the people they’ve...
- Topics:
- Content Marketing,
- B2B Marketing
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For as long as marketers have distinguished between brand and demand, they’ve wrestled with the dilemma of which to prioritise at a given moment – and within a given budget. Lately, that juggling act has become trickier, because both types of marketing activity can make a strong case for why they should be the main focus, right now. On the demand side, marketers...
- Topics:
- Content Marketing,
- B2B Marketing
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The shift to a digital, distributed workforce creates important opportunities for a global leader in professional audio equipment. It...
- Topics:
- Content Marketing,
- B2B Marketing
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There are times when the world’s professionals feel like a globalised community, responding to common stories, themes and issues that...
- Topics:
- Content Marketing
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Growth. Everyone’s talking about it. Everyone’s making plans for it. Every business expects their marketing function to deliver it....