In this third instalment of The Four Networks of Sales, we move past the buying stage to another member of the sales team—the customer success manager, who is responsible for ensuring that the client is able to get the maximum value for their purchase, and has a positive experience with the product. The customer success manager ensures that the client is...
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- Topics:
- LinkedIn Sales Solutions
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Perhaps more than any other industry, tech firms know the risks of poor quality data. There are few things more likely to spoil your analytics, disrupt machine learning and – yes – undermine your sales effectiveness. At an organisational level, spoiled or absent data can kill a sales campaign before it even begins. It can lead to the wrong price being quoted,...
- Topics:
- LinkedIn Sales Solutions
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The 2020 LinkedIn State of Sales Report for Europe shows clearly that a seismic change is underway in the sales industry, as salespeople adapt to remote sellling, a cooling global economy, and a daunting variety of sales tools to choose from. Download our full report to learn more about how Europe is stepping up to face the new sales landscape.
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- LinkedIn Sales Solutions
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Marketing managers are an organisation’s shock absorber. Their role is to soak up pressure from above and below while cushioning the...
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- Content Marketing
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Editorial Note: This episode of Live with Marketers was recorded back in March, before COVID-19 changed the world of work. The...
- Topics:
- B2B Marketing
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May was the month when the slow process of easing lockdowns began in many countries – and when governments, commentators and...
- Topics:
- B2B Marketing