Recent posts

  • The seven principles of self-disruption that any established brand needs

    The seven principles of self-disruption that any established brand needs

    March 22, 2019

    One of the greatest challenges in business is for established sector leaders to find the ability to disrupt themselves. On Thursday last week, I was thrilled to host an event with Kantar at LinkedIn’s London offices that brought together innovators and business leaders from across different sectors, to debate whether it’s possible. When the Harvard professor...

  • advertising week europe

    Preparing for the future of marketing at Advertising Week Europe

    March 18, 2019

    There are many, many different reasons for attending a festival like Advertising Week Europe, which opens its doors at London’s Picturehouse Central this morning. There’s the urge to seek out creative inspiration, find the people behind advertising that you admire and grab those little nuggets of insight about how they created it. There’s the energy that grips...

  • My four-step plan for promoting webinars on LinkedIn

    My four-step plan for promoting webinars on LinkedIn

    March 14, 2019

    B2B marketers have been using webinars since the early 1990s, back when video conferencing was the coolest and shiniest of new marketing toys. Almost three decades later, they’re still one of the most valued, most engaging and most effective B2B marketing tactics out there. It helps that webinars have evolved. Live video streaming has added to their potential...

  • Is Netflix secretly predicting the future of sales and marketing?

    Is Netflix secretly predicting the future of sales and...

    March 13, 2019

    If you’re a smart marketer or salesperson with your ear to the ground, then you’ll already have read plenty of blog posts and heard...

  • Where Trust and Technology meet: The State of Sales in the UK

    Where Trust and Technology meet: The State of Sales in the ...

    March 11, 2019

    LinkedIn’s annual state of sales report is a snapshot of where the relationship between B2B buyers and sellers stands across different...

  • Turning up the volume on the International Women’s Day conversation

    Turning up the volume on the International Women’s Day...

    March 8, 2019

    Today is International Women’s Day, the trigger for a global conversation about meaningful gender equality that has been growing...