Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible. Content is a proven vehicle for both engaging attention and building trust around...
Recent posts
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- Topics:
- LinkedIn B2B Marketing
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Customer reviews are everywhere, with e-commerce sites and social media enabling buyers to share their honest (and sometimes anonymous) feedback. But while it might seem like a recent phenomenon, word-of-mouth marketing has been around for centuries, with recommendations key to driving business growth years before the internet was invented. And the bigger the...
- Topics:
- Technology,
- B2B Marketing
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Knowledge advances through experimentation – and for virtual events, there’s never been an experiment quite like the last year. At LinkedIn, we’ve had a front-row seat in this virtual events laboratory. We’ve seen brands making innovative and ambitious use of LinkedIn Live and LinkedIn Events to reach wider audiences with new, designed-for-digital experiences,...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
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The most shared posts on LinkedIn in March were a reminder that, although the world’s professionals often focus on the same core...
- Topics:
- Content Marketing
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Events aren’t what they used to be – they’re a whole lot more. The rise of virtual has greatly expanded the role that events can play...
- Topics:
- Virtual Events,
- Content Marketing,
- B2B Marketing
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Baby boomers may still hold the most wealth in society, but financial services brands are increasingly turning their attention to...