Recent posts

  • How have global brands evolved their approach to virtual events?

    How have global brands evolved their approach to virtual events?

    April 16, 2021

    As the business world scrambled to adjust to the challenges and changes of 2020, EMEA event organisers were facing a perfect storm of factors preventing them from doing their job in any traditional sense. But they were not alone. In a global study we undertook with Savanta, it’s clear that organisers around the world were faced with the same existential...

  • The State of Virtual Events Today

    The State of Virtual Events Today

    April 13, 2021

    Once upon a time, in the dim and distant past of late 2019, an event was something you went to. It could be large or small, intimate and exclusive or impressively huge, but its value always came from the experiences that are possible in-person. Now, suddenly, that’s no longer what an event means. Most of the events planned into marketing calendars for 2021 won’t...

  • Today, we’re all tech buyers: engaging the new, expanded buying committee

    Today, we’re all tech buyers: engaging the new, expanded buying committee

    April 7, 2021

    There was a time when IT was in the driving seat for nearly all technology buying decisions. Whether an organisation needed to purchase new laptops, a security system, a new CRM, or accounting software, it was invariably IT that would manage the buying process, assess the options, and have the final say. But as technology has advanced to meet a vast range of...

  • LinkedIn Sales Solutions Blog 2021 Selling in Financial services has evolved

    Selling in financial services has evolved. Have you?

    March 31, 2021

    There’s no denying that the pandemic has accelerated the speed of transformation across financial services, with digitalisation...

  • LinkedIn Sales Solutions Blog 2020 Brexit

    Brexit drives sales professionals to prospect and network...

    March 30, 2021

    Ever since the UK voted to leave the EU in June 2016, Brexit has dominated the UK news agenda until the start of the Covid-19 pandemic...

  • Balancing innovation and reliability to hit the tech buyer’s sweet spot

    Balancing innovation and reliability to hit the tech buyer’...

    March 24, 2021

    Innovation makes great headlines. Whether it’s the latest SpaceX rocket launch, a new iPhone hitting the shelves, or the rapid...