Recent posts

  • The B2B marketing metaphors controlling your mind

    September 30, 2016

    Is content marketing really like fishing? Is lead management really like gardening? Does your business have a funnel attached to it? The language that we use to discuss B2B marketing strategy has a huge impact on how we think about, plan and execute it – and this is particularly true of metaphors. Metaphors aren’t just a more colourful or poetic way of saying...

  • How I banished meetings for a week and got my life back

    September 29, 2016

    Meetings have become an inescapable and in some cases insufferable part of professional life.  On my team alone a recent audit revealed that we were spending over half our time in meetings. Over half. Rather than helping us be more productive, meetings were eating into our time and preventing us from getting any meaningful work done.  In truth, we were spending...

  • The proof that effective content marketing is visual content marketing

    September 28, 2016

    David Ogilvy once famously said that once you’ve written your headline, you’ve spent 80 cents out of your dollar. It’s a typically pithy, typically insightful comment about engaging an audience from one of the undisputed masters of advertising. However, as my colleague Jason Miller is fond of pointing out, it needs a slight update. Today, those 80 cents need to...

  • The irony of in-house Programmatic

    September 27, 2016

    “It’s a free ride when you’ve already paid,” was one of Alanis Morissette’s famous attempts to define the word “ironic.” It might not...

  • The must-see Festival of Marketing sessions B2B marketers...

    September 26, 2016

    The Festival of Marketing starts in London in just under two weeks I’m going to be speaking there – and that’s why I’m writing this...

  • Ready to Rumble? 3 content marketing questions sure to...

    September 26, 2016

    There’s a lot of like-mindedness and good-natured agreement amongst B2B content marketers. Everyone can agree on best practices like...