Recent posts

  • Three for Free: helpful resources for Sales and Marketing

    Three for Free: helpful resources for Sales and Marketing

    April 7, 2020

    As sales and marketing professionals we know that we’re all in this together, but we’re having to find ways to be in it together while being apart. It’s a challenge – and not just a logistical one. We’re figuring out new working routines, new ways to hold meetings and new ways to collaborate on projects. We’re also figuring out how to stay positive and motivated...

  • Re-inventing your events as virtual experiences

    Re-inventing your events as virtual experiences

    April 1, 2020

    Events have a huge role to play in B2B marketing strategies. However, in these unprecedented times, with people’s health and wellbeing paramount and events cancelled around the world to mitigate the spread of COVID-19, in-person events won’t be able to play that role for some time. A cancellation or postponement creates a challenge – but doesn’t have to mean...

  • What is Conversational Marketing?

    What is Conversational Marketing? And why does it matter?

    March 17, 2020

    Imagine if, instead of guessing what your audience members are most interested in, your marketing campaign could simply ask each one of them? Instead of hoovering up data to try and figure out whether people are ready to buy from you or not, you could let them tell you? Instead of trying to figure out in advance what call to action they might respond to, you...

  • eMarketer’s new report analyses why a majority of marketers will use LinkedIn next year

    eMarketer’s new report analyses why a majority of marketers...

    March 2, 2020

    New research from eMarketer predicts that more than half of all marketers will use LinkedIn for marketing by 2021, as B2B marketers...

  • The skills you need to create magical marketing impact in 2020

    Do you have what it takes to be a Unicorn Marketer?

    February 27, 2020

    In investor speak, a Unicorn is a privately owned business that grows to be worth over a billion dollars. The reason it’s called a...

  • Personal Branding

    20 steps to a better LinkedIn profile in 2020

    February 20, 2020

    As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we...