Recent posts

  • Brand safety or ad performance? Here’s why it’s a false choice

    Brand safety or ad performance? Here’s why it’s a false choice

    November 16, 2018

    The latest research into brand safety highlights an apparent dilemma for marketers. It’s clear that they are hugely concerned about brand safety for advertising. It’s clear that their concerns are justified. However, it’s equally clear that a lot of marketers believe their hands are tied: they can only go so far to ensure that their brands only appear in an...

  • Introducing LinkedIn Pages

    Introducing The New LinkedIn Pages

    November 13, 2018

    Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth through meaningful conversations. But building a community is hard. You have to figure out the right people to connect with and how best to engage them, and then build those interactions...

  • How to create an Oscar-worthy B2B video strategy on LinkedIn

    How to create an Oscar-worthy B2B video strategy on LinkedIn

    November 13, 2018

    Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and effective B2B video – on LinkedIn or on any other platform. The approach that you take, and the techniques that you adopt will always be guided by the particular audience you’re targeting, the stage of the buying journey that you’re...

  • Objective-Based Advertising on LinkedIn

    LinkedIn Introduces Public Beta of Objective-Based...

    November 5, 2018

    At LinkedIn Marketing Solutions, we’re always working on ways to make it easier for marketers — across all experience levels — to...

  • Issue 4 is out today - essential reading for any marketer looking to flex full-funnel marketing powers.

    Sharpen your B2B superpowers with Sophisticated Marketer...

    October 31, 2018

    B2B marketers need many superpowers: the ability to build brands and drive awareness, shape the industry agenda, generate demand and...

  • Content or context: which matters more?

    Content or context: which matters more?

    October 25, 2018

    At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball cap made his nondescript way to a grimy corner of...