Recent posts

  • Optimising your team to beat the odds

    August 27, 2015

    Team Optimisation is the theme of the upcoming Dell Management Challenge, where I’ll be speaking at the end of September. It’s also a theme that’s hugely important to me personally. It was fundamental to my career as a rower and the success I enjoyed at Olympic Games and World Championships. And it’s fundamental to my career as a management consultant. Team Optimisation is about getting the best from everyone. Sounds simple, but it can be an objective that’s easy to lose sight of...

  • Give us your objective and we’ll give you a data-driven marketing solution

    August 25, 2015

    What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform. That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August...

  • Seven out of Seven

    August 22, 2015

    Our weekly roundup of the content that marketers can’t afford to miss from the past seven days: including analysis of the perfect LinkedIn Pulse post and how publishing on LinkedIn is redefining thought-leadership in the media and advertising industries. Plus the launch of our new Lookup app, Marketing Week on the prospects of rebuilding cricket’s brand and the workplace debate launched by a New York Times feature on Amazon’s culture. We’ll be back with more highlights next week....

  • The branding secrets of 007

    August 21, 2015

    History’s longest running film franchise doesn’t owe its success to conventional star power orhyped special effects. It’s achieved it instead through a...

  • Why millennials defy generalisation

    August 20, 2015

    Millennials may be the must-have audience of the moment – but they are in actual fact a very tricky demographic to pin down. Far from the cohesive, group...

  • Why I’m climbing Kilimanjaro

    August 20, 2015

    At the end of September, I’ll be aiming to reach the top of Mount Kilimanjaro along with ten other LinkedIn colleagues. We’ll be raising funds for...