Recent posts

  • advertising week europe

    Five things B2B video content is great at – and one thing it’s not

    March 16, 2018

    Ever since people first looked at a moving image, we’ve known that video is different. It communicates on a range of sensory levels that are simply not available to words, pictures and other media. These are the reasons why video has such a huge impact whenever it arrives in a new space, reaches new audiences, or does so via a new format. I know this because I...

  • advertising week europe

    The B2B Marketer's Guide to Advertising Week Europe

    March 16, 2018

    It’s that time of year again. When giant catalogues with illustrated covers thud onto desks – and marketers around Europe find themselves booking hotels in London while busily scrolling through listings of seminars wondering which zany agency name somebody will come up with next. Advertising Week Europe is upon us. Have you done your homework yet? As always,...

  • Why being conscious of your bias is the first step

    March 16, 2018

    When I was 19, I was rollerblading in a near-empty car park, practising doing circles and going backwards. That was a big manoeuvre for me back then! I was really starting to get the hang of it when a loud voice broke my concentration. “You there!” It was a woman’s voice coming from the tennis court next to the car park. At first I wasn’t sure that she was...

  • Our Guide to Mastering with B2B Video in 2018

    Introducing Our Guide to Mastering B2B Video in 2018

    March 15, 2018

    Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an eMarketer report. “By 2019,” the...

  • Why Technology Marketers Should Enthusiastically Embrace B2B Video

    Why Technology Marketers Should Enthusiastically Embrace...

    March 14, 2018

    Influencing tech decision-makers has always presented a steep challenge for B2B marketing and sales. In general, these buyers tend to...

  • The next Content Shock, with Mark Schaefer

    Beyond Content Shock, with Mark Schaefer

    March 13, 2018

    It’s arguably the most important idea in marketing today – and certainly the most important idea in B2B content marketing. That’s what...