One of the greatest challenges in business is for established sector leaders to find the ability to disrupt themselves. On Thursday last week, I was thrilled to host an event with Kantar at LinkedIn’s London offices that brought together innovators and business leaders from across different sectors, to debate whether it’s possible. When the Harvard professor...
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There are many, many different reasons for attending a festival like Advertising Week Europe, which opens its doors at London’s Picturehouse Central this morning. There’s the urge to seek out creative inspiration, find the people behind advertising that you admire and grab those little nuggets of insight about how they created it. There’s the energy that grips...
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B2B marketers have been using webinars since the early 1990s, back when video conferencing was the coolest and shiniest of new marketing toys. Almost three decades later, they’re still one of the most valued, most engaging and most effective B2B marketing tactics out there. It helps that webinars have evolved. Live video streaming has added to their potential...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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If you’re a smart marketer or salesperson with your ear to the ground, then you’ll already have read plenty of blog posts and heard...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing
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LinkedIn’s annual state of sales report is a snapshot of where the relationship between B2B buyers and sellers stands across different...
- Topics:
- Sales Trends,
- LinkedIn Sales Solutions
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Today is International Women’s Day, the trigger for a global conversation about meaningful gender equality that has been growing...
- Topics:
- B2B Content Marketing