Recent posts

  • 3 things I took away from LinkedIn’s Global Sales Kickoff

    February 5, 2016

    I used to organise sales kick-off events. Prior to joining LinkedIn’s sales team I worked on the client side in France, as a marketing co-ordinator – and one of the roles that this involved was firing up our sales teams for the year ahead. I organised events in Paris, Rome and London – but I can safely say that none of them had anything quite like the impact of the LinkedIn event in Las Vegas last week. It wasn’t just the scale (4,300 people compared to the 60 or 70 that I...

  • 5 reasons to read our Crash Course in Metrics and Analytics

    February 4, 2016

    The Sophisticated Marketer’s Crash Course in Metrics and Analytics is the latest in our Sophisticated Marketer series of ebooks – and it’s one that no B2B marketer should miss. As marketers take on the complex challenge of reaching and nurturing buyers throughout the funnel, they need a meaningful approach to demonstrating ROI and optimising performance. Our budgets depend on it – and so does our ability to deliver the leads that sales teams will accept, and which will positively...

  • Are you making the most of LinkedIn for your B2B brand marketing?

    February 3, 2016

    As the B2B buying journey becomes increasingly complex, the importance of strong, relevant and innovative branding grows. It’s the awareness levels and engagement that you can create around your brand that keep you front-of-mind through the extended decision-making process. They also ensure that you’re seen as a credible choice by all the influencers involved in buying decisions. The challenge for brand marketers is that reaching the right audiences at the right time and with the...

  • Make sure you’re following these 7 marketing influencers on Slideshare

    February 2, 2016

    Staying on top of the latest marketing thinking can be tricky, which is why it’s such an advantage to be able to follow your favourite Slideshare authors...

  • The best TED talks on Storytelling

    January 29, 2016

    Storytelling may be the marketing buzzword of the moment, but it’s no simple, off-the-peg strategy. As these TED talks reveal, storytelling is a complex...

  • 3 easy wins to boost your effectiveness on LinkedIn

    January 28, 2016

    As a marketer, you’re probably familiar with the concept of marginal gains. It’s an idea from the world of sport that’s readily applicable to business:...