For several months during the spring and early summer, content sharing on LinkedIn was dominated by a single issue: the global pandemic. This shaped the characteristics of the content that people shared most often. Trusted, traditional media sources took over from blogs and influencers. Expert opinions and compelling data analysis were the triggers for people to...
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- Topics:
- B2B Marketing
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It’s no secret that sales and marketing teams need to align their activities and ways of thinking more closely. Research by Forrester Consulting commissioned by LinkedIn found that both teams are only too aware of the challenge, with more than eight in ten respondents reporting that better alignment is their single biggest opportunity to improve performance and...
- Topics:
- Content Marketing,
- B2B Marketing
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Content marketing is all about getting the right content in front of prospects at different stages of your funnel. And you need to ensure you’re doing this in a way that brings the most value, in the most relevant format for your audience. Organic marketing tactics are generally seen as the most effective ways of meeting that balance of value and relevance....
- Topics:
- Content Marketing,
- B2B Marketing
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Electric Vehicles (EVs) are making the move into the mainstream – but that doesn’t mean that all auto buyers are travelling down the...
- Topics:
- B2B Marketing
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‘Choose-your-own-adventure’ stories have been a staple part of our culture since the 80s. If you are aged anywhere between 25-40,...
- Topics:
- Content Marketing
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Relationships in Financial Services, like all relationships, are built on trust and communication. This means your expertise isn't...
- Topics:
- LinkedIn Sales Solutions