Recent posts

  • What do your brand’s colours really say about you?

    April 26, 2017

    What persuaded McDonalds that its arches should be golden? Why is Virgin always red and British Airways determinedly royal blue? How did IKEA become yellow? Why is Apple increasingly a metallic silver? The chances are that, as a B2B marketer, you’ll be confident guessing at the logic behind each of these brand colour choices. We’re accustomed to big B2C brands...

  • lead generation

    How can we light up your lead generation?

    April 25, 2017

    Back in December, we asked our blog readers about their top marketing priorities for this year. We had a fantastic response and almost a third of you told us that lead generation is top of your agenda. That means more of you are focusing on lead generation this year than on any other marketing objective. To make sure we’re doing everything we can to support you,...

  • peace

    Time to give peace a chance in marketing language?

    April 24, 2017

    At a time when the world has many genuine horrors, it seems trivial to write a post about the violence of marketing language. Recently though, I couldn’t help noticing just how many of the marketing terms we use every day are related to warfare – and wondering what that says about our industry. What do I mean? Ask yourself how often today you’ll talk about...

  • LinkedIn Matched Audiences

    Introducing LinkedIn Matched Audiences

    April 24, 2017

    For today’s marketer, ROI means everything. They are constantly on the hook to drive business results by engaging the right audiences...

  • b2b

    B2B Dinner for Five – the bonus outtakes you don’t want to ...

    April 21, 2017

    They’re the moments that were too embarrassing, too honest, too darn surreal to make it into the final cut of the B2B Dinner for Five...

  • social selling

    The social selling myths B2B marketers should ignore

    April 20, 2017

    Social selling has the capability to improve sales and marketing alignment and engage prospects throughout the buying journey. Done...