Recent posts

  • What Is Content Marketing? Definitions from 25 Thought Leaders

    February 11, 2016

    Depending on who you ask, content marketing is the future of marketing, a buzzword, a trend, or a fad. Bloggers say it’s over, it’s just hitting its stride, it’s dead, it’s the next big thing. Either it’s been around for years, or it’s a radically different way of thinking about marketing. Before we recreate the entire intro to Tale of Two Cities (It was the best of times; it was the worst of times), let’s take a break from the discussion, step away from the hype cycle, and get...

  • How we integrated our LinkedIn touchpoints – and multiplied effectiveness

    February 10, 2016

    Most marketers will have heard of the media multiplier effect: the idea that reaching audiences with the same message across different channels dramatically increases effectiveness. In a way, it’s a bit of a dated concept. It comes from the era when media planners had to make a conscious decision whether it was worth advertising on online and mobile or TV and digital. These days, it’s a given that you’ll reach your audience across many different touchpoints – but one element of...

  • The daily actions that will drive revenue on LinkedIn

    February 9, 2016

    There’s a lot of big-picture strategic thinking in marketing – but success ultimately depends on translating that strategy into daily, repeatable actions that will drive revenue and help you achieve your goals. Every now and then it pays to pay attention to the details: the nuts and bolts of what to do when, how much time to commit to it, and how to make sure it happens on a regular basis. That’s what I’ll be sharing in my LinkedIn Content Marketing Tactical Plan webcast on...

  • Social media is already an essential workplace tool

    February 8, 2016

    I’ve recently had a chance to read Hootsuite CEO Ryan Holmes’s social media predictions for 2016. There are lots of big ideas in there (the fusion of...

  • 3 things I took away from LinkedIn’s Global Sales Kickoff

    February 5, 2016

    I used to organise sales kick-off events. Prior to joining LinkedIn’s sales team I worked on the client side in France, as a marketing co-ordinator – and...

  • 5 reasons to read our Crash Course in Metrics and Analytics

    February 4, 2016

    The Sophisticated Marketer’s Crash Course in Metrics and Analytics is the latest in our Sophisticated Marketer series of ebooks – and it’s one that no B2B...