Recent posts

  • cmo

    Our pocket handbook for the modern CMO

    June 27, 2017

    Marketing’s contribution to business success is better understood today than ever. That understanding means more influence and responsibility for Chief Marketing Officers (CMOs) – but also greater pressure and greater scrutiny at a time when their budgets are increasingly constrained. Adapting to new media platforms, integrating more effectively with sales, HR...

  • LinkedIn Company Pages Playbook Cover

    Introducing the LinkedIn Company Pages Playbook

    June 26, 2017

    Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information. Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing...

  • 25 Unforgettable Quotes from 25 Great Marketing Books

    June 23, 2017

    The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” These whimsical words from Dr. Seuss, like many of his legendary writings, carry a deep truth that resonates through the ages. Like any muscle, the brain thrives from exercise and expanding range. In marketing, this is particularly relevant. Ours is a...

  • LinkedIn Targeting Cheat Sheets

    Get a Better Grade with LinkedIn Targeting Cheat Sheets

    June 21, 2017

    Most digital marketers can recall a time when their targeting strategy was about as good as throwing darts in the dark. Even when you...

  • Cannes Lions

    4 Tips for B2B Marketers to Get the Most from Cannes Lions ...

    June 20, 2017

    A version of this post originally appeared on The Drum. Highlighting the best and brightest in creativity and innovation, the Cannes...

  • the most effective content is long-form content

    Is there room for more escapism in B2B marketing?

    June 19, 2017

    We open on a crisis meeting. Filled with finger-jabbing and desk-banging. The marketing, IT and customer service teams yell across...