Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today. Designing a marketing strategy for a specific account or group of accounts can deliver dramatic results. It can bring sales and marketing closer together, increase the rate at which your Marketing Qualified Leads (MQLs) convert to sales opportunities, and make it easier to...
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Being able to create compelling, relevant updates for your most important audiences is the foundation of effective marketing on LinkedIn. Posting regular updates from your LinkedIn Page builds your connection to your community and opens up vast organic marketing potential through sharing among your followers and employees. It also plugs you into the interests of...
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Great news! We’ve been able to extend the entry deadline for this year’s LinkedIn Marketing Awards by two weeks – which means you’ve got until 23:59 on Friday November 22 to tell us why your work should win. Two weeks is plenty of time to put a great LinkedIn Marketing Awards entry together. You’ll need to register on our Awards entry platform, complete a simple...
- Topics:
- Content Marketing,
- B2B Marketing
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In a digital age awash with data, why do so many marketers still struggle to prove the value they deliver to their businesses? After...
- Topics:
- LinkedIn Marketing News
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It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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Shouldn’t more people know about the great work that you did in the last year? Shouldn’t you get more credit for the campaigns that...
- Topics:
- Content Marketing,
- B2B Marketing