Recent posts

  • 2019 Internet Trends that matter for B2B

    Why Mary Meeker’s 2019 Internet Trends matter for B2B

    July 17, 2019

    If you’re an informed marketer then you’ve almost certainly heard of Mary Meeker’s annual Internet Trends Report. It’s the venture capital community’s most authoritative take on how internet habits are changing, how different platforms are responding – and where the opportunities for growth lie. However, if you’re a B2B marketer, you might be left wondering how...

  • What’s in your bag, Keith Richey?

    What’s in your bag, Keith Richey?

    July 12, 2019

    Keith Richey is a passionate B2B storyteller, who grew up in a library and today tells the story of how LinkedIn’s marketing and sales solutions transform businesses – and lives. His role as Senior Director of Global Marketing at LinkedIn involves leading and inspiring teams across North America, EMEA and Asia Pacific, setting strategy, delivering results, and...

  • Watch Me and get the results you need faster on LinkedIn

    Watch Me and get the results you need faster on LinkedIn

    July 10, 2019

    Got a spare five minutes or so free today? Maybe when grabbing a coffee at your desk or in between meetings? Then you’ve got all the viewing time you need to help you reach your marketing objectives faster on LinkedIn. We’ve created Watch Me, the ultimate video guide series for marketers that explores how to advertise, drive leads and build brand awareness on...

  • It’s not technology that inspires – it’s the way humans respond to it

    It’s not technology that inspires – it’s the way humans...

    July 8, 2019

    My Netflix account categorises the film AlphaGo as ‘Inspiring’. For about two-thirds of the movie though, I wasn’t sure. Artificial...

  • Real Faces of Sales Awards – these are the winners

    Real Faces of Sales Awards – these are the winners

    July 5, 2019

    In early April, we asked you to nominate your acquaintances and peers for our first annual Real Faces of Sales Awards. We wanted to...

  • Make the most of buyers’ extra attention spans this summer

    Make the most of buyers’ extra attention spans this summer

    July 2, 2019

    What happens when there are fewer people in the office at your target accounts? It means that those in the office have a lot fewer...