A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...
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The latest edition of LinkedIn’s State of Sales report is a wake-up call for anyone assuming that UK buyers secretly long to spend significant time meeting salespeople again. It proves that remote buying and a virtual experience of sales aren’t just practical necessities forced on decision-makers by the pandemic and the lockdowns that have followed from it. They...
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Professional Services (ProServ) marketing has always been a fast-moving discipline, adapting and evolving to keep pace with the digital revolution we’ve all experienced in the last few years. 2020 was truly a year like no other, creating unexpected challenges and opportunities for marketers around the world. Perhaps unsurprisingly, marketing was one of the...
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Trust is in peril. This is something that most marketers are keenly aware of. According to the Edelman Trust Barometer 2021, trust in...
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Rome wasn’t built in a day. But it would have taken a whole lot longer than it did if the architects behind this legendary ancient...
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Marketing has many roles to play in 2021. The return to growth for businesses depends on identifying and responding to shifts in...