As sales and marketing professionals we know that we’re all in this together, but we’re having to find ways to be in it together while being apart. It’s a challenge – and not just a logistical one. We’re figuring out new working routines, new ways to hold meetings and new ways to collaborate on projects. We’re also figuring out how to stay positive and motivated...
Recent posts
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- Topics:
- B2B Marketing
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Events have a huge role to play in B2B marketing strategies. However, in these unprecedented times, with people’s health and wellbeing paramount and events cancelled around the world to mitigate the spread of COVID-19, in-person events won’t be able to play that role for some time. A cancellation or postponement creates a challenge – but doesn’t have to mean...
- Topics:
- B2B Marketing
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Imagine if, instead of guessing what your audience members are most interested in, your marketing campaign could simply ask each one of them? Instead of hoovering up data to try and figure out whether people are ready to buy from you or not, you could let them tell you? Instead of trying to figure out in advance what call to action they might respond to, you...
- Topics:
- B2B Content Marketing ,
- Content Marketing
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New research from eMarketer predicts that more than half of all marketers will use LinkedIn for marketing by 2021, as B2B marketers...
- Topics:
- B2B Institute
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In investor speak, a Unicorn is a privately owned business that grows to be worth over a billion dollars. The reason it’s called a...
- Topics:
- LinkedIn B2B Marketing,
- Content Marketing
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As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we...
- Topics:
- Content Marketing,
- B2B Marketing