Recent posts

  • Summer of George

    Internal marketing hasn’t been my strong point – it’s time for the Summer of Jason

    August 18, 2017

    Resolutions aren’t just for New Year. If, like me, you were a big Seinfeld fan, then you probably associate summer with ambitious projects as well. In the episode, Summer of George, George Costanza plans to reinvent himself over the course of the summer months. I’d like to try something similar. The Summer of Jason isn’t about changing me though. It’s about...

  • Are you ready for the rise of the hybrid marketer?

    Are you ready for the rise of the hybrid marketer?

    August 17, 2017

    There used to be two ways to survive and thrive in marketing. You could be a specialist marketer, picking an area like brand and communications, events or email and building up your specific skills to become an expert in your field. Alternatively, you could be a general marketer, specialising in strategy, brilliant at seeing the overall marketing picture and how...

  • sales and marketing

    Act now to turn Sales and Marketing into the Power Couple

    August 16, 2017

    New research from LinkedIn shows that there’s never been more awareness of the need for sales and marketing alignment. Sales and marketing teams worldwide are working harder than ever at making their relationship work. However, our study also shows that the best intentions aren’t always enough. Like any relationship that matters, the one between sales and...

  • How to share video on LinkedIn and maximise the engagement you get from it

    13 Top Tips for compelling B2B video content on LinkedIn

    August 14, 2017

    Video is a huge part of the LinkedIn content experience. Playing automatically in the feed, it’s proven to capture audiences’...

  • The musicians hitting the power chords on LinkedIn

    The musicians hitting the power chords on LinkedIn

    August 11, 2017

    LinkedIn is the world’s largest professional network – and being the world’s largest professional network involves having a rich mix...

  • Hacks that boost B2B Content effectiveness

    The LinkedIn Campaign Manager hacks that boost B2B Content ...

    August 10, 2017

    LinkedIn Campaign Manager is our self-serve tool for creating Sponsored Content campaigns on LinkedIn. It enables anybody to set a...