Recent posts

  • global content marketing

    Live from London: Insider Tips From Our Global Content Roundtable

    December 8, 2016

    What happens when you gather five global marketers around a table and put them on the spot about what it’s really like to manage content across markets? That’s exactly what happened during our Live from London webinar last week. We brought together the people heading up content for LinkedIn Marketing Solutions in EMEA, North America and Asia Pacific – and I...

  • How to advertise on LinkedIn

    Your Handy Reference Guide to Targeting and Bidding for LinkedIn Advertising

    December 7, 2016

    LinkedIn is what happens when social media gets down to business. While other social networks are for passing time, members invest time on LinkedIn. They use the platform to create a professional brand, make connections, and further their careers. As members pursue career goals on LinkedIn, they share a wealth of data about their professional lives. This data...

  • Marketing on LinkedIn

    How does LinkedIn use LinkedIn for marketing? The Secret Sauce revealed

    December 7, 2016

    LinkedIn is the most powerful social media platform for B2B marketers. Over 94% of B2B marketers distribute content on LinkedIn, and 92% say they use LinkedIn over all other social platforms. At LinkedIn Marketing Solutions, one of the most powerful marketing channels that we have at our disposal is…LinkedIn! We bring together our content marketing team, demand...

  • Mind the Gap: Closing the Digital Skills Gap in the U.K

    December 6, 2016

    The digital skills gap in the U.K. is an increasing concern for not just the government—but for  employers and those hoping to be...

  • Landscape Focused by a Glass Ball

    How to Organise Content for Better SEO Results

    December 5, 2016

    Keywords are dead. Long live keywords. A decade ago, search engine algorithms relied on keyword frequency to judge how relevant...

  •  moments that helped define digital marketing

    6 Tech Moments that Changed the Marketing World

    December 2, 2016

    It’s impossible to separate marketing today from digital technology. It shapes the experiences, attitudes and expectations of our...