Recent posts

  • Woman sitting down in front of computer, typing

    Put Your Content In Front of an Audience Ready To Do Business

    May 6, 2021

    Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible. Content is a proven vehicle for both engaging attention and building trust around...

  • Turning customers into (authentic) advocates

    Turning customers into (authentic) advocates

    May 6, 2021

    Customer reviews are everywhere, with e-commerce sites and social media enabling buyers to share their honest (and sometimes anonymous) feedback. But while it might seem like a recent phenomenon, word-of-mouth marketing has been around for centuries, with recommendations key to driving business growth years before the internet was invented. And the bigger the...

  • Our virtual events journey – what worked (and what didn’t)

    Our virtual events journey – what worked (and what didn’t)

    May 5, 2021

    Knowledge advances through experimentation – and for virtual events, there’s never been an experiment quite like the last year. At LinkedIn, we’ve had a front-row seat in this virtual events laboratory. We’ve seen brands making innovative and ambitious use of LinkedIn Live and LinkedIn Events to reach wider audiences with new, designed-for-digital experiences,...

  • At the World’s Watercooler: global themes through a regional lens

    At the World’s Watercooler: global themes through a...

    April 29, 2021

    The most shared posts on LinkedIn in March were a reminder that, although the world’s professionals often focus on the same core...

  • The most important skills for running virtual events

    The most important skills for running virtual events

    April 28, 2021

    Events aren’t what they used to be – they’re a whole lot more. The rise of virtual has greatly expanded the role that events can play...

  • How can FinServ engage new generations and drive lifetime value?

    How can FinServ engage new generations and drive lifetime...

    April 27, 2021

    Baby boomers may still hold the most wealth in society, but financial services brands are increasingly turning their attention to...