Resolutions aren’t just for New Year. If, like me, you were a big Seinfeld fan, then you probably associate summer with ambitious projects as well. In the episode, Summer of George, George Costanza plans to reinvent himself over the course of the summer months. I’d like to try something similar. The Summer of Jason isn’t about changing me though. It’s about...
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- Topics:
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There used to be two ways to survive and thrive in marketing. You could be a specialist marketer, picking an area like brand and communications, events or email and building up your specific skills to become an expert in your field. Alternatively, you could be a general marketer, specialising in strategy, brilliant at seeing the overall marketing picture and how...
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- Content Marketing,
- B2B Marketing
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New research from LinkedIn shows that there’s never been more awareness of the need for sales and marketing alignment. Sales and marketing teams worldwide are working harder than ever at making their relationship work. However, our study also shows that the best intentions aren’t always enough. Like any relationship that matters, the one between sales and...
- Topics:
- Content Marketing,
- B2B Marketing
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Video is a huge part of the LinkedIn content experience. Playing automatically in the feed, it’s proven to capture audiences’...
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- Content Marketing,
- B2B Marketing
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LinkedIn is the world’s largest professional network – and being the world’s largest professional network involves having a rich mix...
- Topics:
- Content Marketing,
- B2B Marketing
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LinkedIn Campaign Manager is our self-serve tool for creating Sponsored Content campaigns on LinkedIn. It enables anybody to set a...
- Topics:
- Content Marketing,
- B2B Marketing