Recent posts

  • Resource of the Week: Play

    June 30, 2015

    It’s a challenging time for marketers. We face pressures to innovate constantly, to deal with disruption on an almost daily basis and to keep thinking creatively despite the ever-increasing demands of our diaries. According to Dr. Stuart Brown, there’s only one way that a sensible, mature adult should deal with such issues. We need to spend a lot more time playing. It’s five years since Brown first published Play: How it Shapes the Brain, Opens the Imagination, and Invigorates...

  • Data-led creativity: the key lessons from Cannes

    June 29, 2015

    It’s amazing what a difference a year makes. At the Cannes Lions festival 12 months ago, plenty of people still saw data as the enemy of creativity. This year, all that has changed. Data-led creativity isn’t just a nice idea; it’s an essential characteristic for competitiveness. And that’s true for both brands and agencies. But just how do you go about injecting data into the heart of the creative process? Here are the essential lessons for those looking to mix art and science in...

  • Seven out of Seven

    June 27, 2015

    A lot happens in any seven days in the marketing world – and a lot more happens when those seven days happen to coincide with Cannes week. Here’s the latest thinking from the South of France, plus some other great marketing reads that you might have missed while all of the attention was focused on the Croisette, including the 7 key questions to ask before rebranding and how pioneering city-wide pilot schemes are bringing our vision of global economic opportunity to life. ...

  • The Friday 5: Inspiring Slideshares about Creativity

    June 26, 2015

    The Cannes Lions festival isn’t the only place swimming in creative inspiration this week. Here are 5 thought provoking Slideshares to help kick-start...

  • 5 Lessons from the Cannes Lions Creative Effectiveness Award Winners

    June 25, 2015

    All creative ideas set out with the goal of being effective – and many effective campaigns have some element of creativity about them. So what set the...

  • The official Cannes Lions mobile app

    June 24, 2015

    The Cannes Lions may be a feast of inspiration for creative minds – but with so much served up at once, it can be a difficult menu to choose from, and it’...