My name is Becky Schnauffer. I work in sales. And I watch White Gold on Netflix. If it sounds like I’m introducing myself to a support group for unhealthy addictions then that’s because, for anyone who’s passionate about modern selling, this show can feel like a very guilty pleasure indeed. It follows the fortunes of double-glazing salesmen in 1980s Essex. And...
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- Topics:
- Netflix Series,
- Content Marketing,
- B2B Marketing
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This can feel like a crazy time to talk about building trusted brands, as I’ve been doing at DMEXCO this week. We live at a time when trust itself seems to be on a steep decline. The 2019 Edelman Trust Barometer shows that the majority of the population in most countries don’t trust governments, businesses or the media. People are more engaged with the news, up...
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One of the most striking findings in this year’s LinkedIn State of Sales survey is that the average sales rep today spends less than 40% of their time actually selling. Time is an increasingly scarce resource for sales organisations. Heightened expectations from clients and increased demands from within our own businesses mean that we have to cram more into our...
- Topics:
- LinkedIn Sales Solutions
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You don’t have to travel far around the International Motor Show in Frankfurt this week to realise just how quickly the auto industry...
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Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing
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Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing