Recent posts

  • Strive for sales and marketing alignment

    Strive for sales and marketing alignment

    September 15, 2020

    The stress test. An age-old tool which can help you understand how robust your processes are during times of high pressure. Generally speaking they can cover any scenario, but very few businesses will have tested for the six months of turmoil that 2020 has brought along. Nevertheless, in 2018 the Harvard Business Review put B2B sales and marketing through a...

  • LinkedIn Sales Solutions Blog 2020 Facilicom case study blog

    How Facilicom built its growth plan around LinkedIn Sales Navigator

    September 14, 2020

    How does one of Europe’s leading facilities management groups set about doubling its revenues over a five-year period? For Guy Claes, Marketing Director of Facilicom Group, it was clear that his company’s ambitious growth targets would only be made possible by effective implementation of a supporting technology. “We don’t have an army of marketers or sales...

  • LinkedIn Sales Solutions Blog 2020 Compassionate Leadership

    Leading with Compassion: The Art of Staying Available

    September 9, 2020

    Effective leadership in general, and effective sales leadership in particular, involves mastering the art of availability. Keeping yourself mentally and physically available – and signalling that availability to others – allows you to support without micro-managing. It enables you and your teams to stay attuned to your customers’ needs without pushing too...

  • B2B marketing for a right-brain world

    B2B marketing for a right-brain world

    September 8, 2020

    Ads that give you clear facts, straight up; that focus on price and performance; that feature a lot of words on-screen; that present a...

  • Infographic: How has 2020 affected your content strategy?

    Infographic: How has 2020 affected your content strategy?

    September 4, 2020

    Content marketing has always been about solving your customers’ problems, and it’s fair to say the first nine months of this year have...

  • Thinking big matters in marketing – here’s why

    Thinking big matters in marketing – here’s why

    September 2, 2020

    “Why is McDonald’s more successful than Burger King?” the smooth-talking gangster asks the naïve investment banker. “Many reasons,”...