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    On the 1st day of Christmas, my CMO said to me: How do we deal with Big Data?

    December 1, 2015

    If there’s one thing any senior marketer would like in their Christmas stocking, it’s a guide to what to do about Big Data. We all know that data will increasingly define competitiveness next year and in the years to come – but how can we make sure we’re on top of the opportunity, and not drowned by it? In the first of our Christmas series answering big questions for CMOs, we’re enlisting some of the best TED Talks on the subject of Big Data to reveal the opportunities and...

  • Introducing The Content Marketing Top 50: High Tech Edition

    November 27, 2015

    Technology marketers are generally early adopters of the latest digital marketing tactics. They were among the first marketers to build websites, to advertise online, to grasp search engine marketing, and most importantly to embrace social media. So, perhaps it’s not surprising that tech marketers are among the leaders in using LinkedIn to lead their content marketing strategy. Of the top 10 most influential global brands on LinkedIn, technology companies accounted for six of the...

  • Education Research

    Unlocking success for education marketers [INFOGRAPHIC]

    November 26, 2015

    Education marketers face big challenges when it comes to filling their courses with the right students: more competition, less budget in the marketing pot, and the financial constraints of students themselves. It’s essential to demonstrate the ROI that your courses deliver – but how can you do so, when prospective students seem determined to lock schools and universities out of a large portion of their decision-making? Research from LinkedIn points to the solution. One of the key...

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    Targeting the ‘M’s amongst SMEs

    November 25, 2015

    SMEs: one of the most frequently used terms in B2B marketing, and the subject of a whole host of case studies and research papers. Of course, it shouldn’t...

  • Tech Research

    Your Masterplan for Making More Tech Shortlists

    November 23, 2015

    As a Tech Marketer, the chances are you’ve read recently that most IT buyers are more than half way through a buying decision before they consider...

  • This is B2B’s time to shine – and the B2B Marketing Awards winners prove it

    November 20, 2015

    Back in March, we at LinkedIn Marketing Solutions stuck our flag in the ground on B2B marketing. At Advertising Week Europe, we proclaimed this is B2B’s...