Recent posts

  • Set your LinkedIn campaigns up for success in 2022

    Set your LinkedIn campaigns up for success in 2022

    September 23, 2021

    Life moves differently during the festive season. You do less, but it counts for a whole lot more. That’s true of time spent with friends and family, brisk walks in the great outdoors, long meals where you can savour every course and conversation, and the games you’d never play at any other time of the year. It’s also true of the way people engage with marketing...

  • Where brand and demand meet

    Where brand and demand meet

    September 21, 2021

    What does it take for marketers to be able to connect their brand marketing investment with their demand generation efforts? How can they ensure that the awareness and mental availability they’re building flows through into interest and action when the time is right? How can they maximise the ROI of performance marketing by zeroing in on the people they’ve...

  • How can marketers choose between brand and demand?

    How can marketers choose between brand and demand?

    September 8, 2021

    For as long as marketers have distinguished between brand and demand, they’ve wrestled with the dilemma of which to prioritise at a given moment – and within a given budget. Lately, that juggling act has become trickier, because both types of marketing activity can make a strong case for why they should be the main focus, right now. On the demand side, marketers...

  • Jabra Tunes into Quality Audiences on LinkedIn illustration

    Learn How Jabra Keeps Brand and Demand in Tune

    August 18, 2021

    The shift to a digital, distributed workforce creates important opportunities for a global leader in professional audio equipment. It...

  • At the World’s Watercooler: in challenging times, video and audio content takes the lead

    At the World’s Watercooler: in challenging times, video and...

    August 12, 2021

    There are times when the world’s professionals feel like a globalised community, responding to common stories, themes and issues that...

  • Redefining growth for a post-pandemic world

    Redefining growth for a post-pandemic world

    August 9, 2021

    Growth. Everyone’s talking about it. Everyone’s making plans for it. Every business expects their marketing function to deliver it....