Recent posts

  • Let’s keep sales stereotypes in the early 80s where they belong

    Let’s keep sales stereotypes in the early 80s where they belong

    September 16, 2019

    My name is Becky Schnauffer. I work in sales. And I watch White Gold on Netflix. If it sounds like I’m introducing myself to a support group for unhealthy addictions then that’s because, for anyone who’s passionate about modern selling, this show can feel like a very guilty pleasure indeed. It follows the fortunes of double-glazing salesmen in 1980s Essex. And...

  • What it takes to build brand trust today

    What it takes to build brand trust today

    September 11, 2019

    This can feel like a crazy time to talk about building trusted brands, as I’ve been doing at DMEXCO this week. We live at a time when trust itself seems to be on a steep decline. The 2019 Edelman Trust Barometer shows that the majority of the population in most countries don’t trust governments, businesses or the media. People are more engaged with the news, up...

  • Tune into the latest Live with Sales Leaders – it’s about Time!

    Tune into the latest Live with Sales Leaders – it’s about Time!

    September 11, 2019

    One of the most striking findings in this year’s LinkedIn State of Sales survey is that the average sales rep today spends less than 40% of their time actually selling. Time is an increasingly scarce resource for sales organisations. Heightened expectations from clients and increased demands from within our own businesses mean that we have to cram more into our...

  • How the Frankfurt Motor Show is electrifying the Mobility discussion on LinkedIn

    How the Frankfurt Motor Show is electrifying the Mobility...

    September 10, 2019

    You don’t have to travel far around the International Motor Show in Frankfurt this week to realise just how quickly the auto industry...

  • What does the future of marketing teams look like? Find out on Live with Marketers

    What does the future of marketing teams look like? Find out...

    September 6, 2019

    Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways...

  • Winning with weakness

    Winning with weakness

    September 2, 2019

    Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom...