They are the everyday sales heroes whose hard work and commitment make a difference to their colleagues, their businesses and their customers. Their stories matter, which is why we’re giving you more time to put those stories forward. There is still time to nominate people for our Real Faces of Sales Awards. Depending on where you are based, you have up to the...
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- Topics:
- LinkedIn Sales Solutions
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You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving problems they don’t even know they have, monitoring their sentiments and crafting an experience of your brand that reflects what you know they want and need. In fact, you’re so passionately devoted to your audience that you’re...
- Topics:
- Netflix Series,
- Content Marketing,
- B2B Marketing
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Fed up of mollycoddled MBA students looking down on marketing as the easy option? Struggling with the content saboteurs side-lining your best beloved projects? Conscious that bombarding your C-suite audience with coffee invites might not be the way to go? If you’ve got a marketing problem, if nobody else can help, then it’s time for you to read Ann Handley’s...
- Topics:
- Content Marketing,
- B2B Marketing
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Are professionals complacent about the impact that voice search will have on their businesses? Or do they know something that...
- Topics:
- Content Marketing,
- B2B Marketing
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Brand awareness: it’s difficult to measure, it’s complicated to relate to the bottom line, but it’s extremely difficult to drive...
- Topics:
- Content Marketing,
- B2B Marketing
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What’s Hot and what’s Not? It’s the question any fashion-conscious B2B marketer asks themselves as spring heads into summer. And it’s...
- Topics:
- Content Marketing,
- B2B Marketing