Recent posts

  • The 5 Most Influential SlideShares for Marketers in July

    July 29, 2016

    It’s been a great month for marketers looking for insight and inspiration on SlideShare. From Mathew Sweezey’s hugely useful guide to marketing thought leadership to Rand Fishkin’s personal take on the need to be more thoughtful about marketing objectives, you’ll find a real mix of content adding value in different ways. For anyone who missed out on Cannes, you’...

  • 5 brands finding new ways to grow on LinkedIn

    July 28, 2016

    There’s never been a better opportunity to exceed your marketing goals and drive growth on LinkedIn. I can say this with confidence because I recently presented a webcast telling the stories of some of the brands taking advantage of that opportunity. Each of these stories involves a marketing team finding a way to leverage the fact that you can now reach the...

  • Get under the skin of luxury buyers with our new Infographic

    July 27, 2016

    Who buys luxury items? What prompts them to buy premium? How do they choose between their different high-class options? And perhaps most importantly, how can you influence those choices? The answers to all of these questions can be found in our latest research into luxury buyers on LinkedIn – and they’re elegantly summarised in our new Infographic. This explores...

  • LinkedIn Rocks the Casbah for Event Marketing

    July 26, 2016

    Event marketers are a special breed.There’s nothing like setting a date, investing countless hours and resources, getting every single...

  • How to Build an Owned Media Empire

    July 25, 2016

    Don’t Hate the Media, Become the Media  – Jello Biafra If you’ve been to one of my keynotes, you may have heard me tell this story. It...

  • Mitch Joel on the Sophisticated Marketer’s Podcast: Pokémon...

    July 22, 2016

    What’s the real marketing opportunity on Pokémon GO? Why are brands still struggling to demonstrate ROI for social media? Is it worth...