Recent posts

  • At the World’s Watercooler: reasons to believe

    At the World’s Watercooler: reasons to believe

    October 22, 2020

    For several months during the spring and early summer, content sharing on LinkedIn was dominated by a single issue: the global pandemic. This shaped the characteristics of the content that people shared most often. Trusted, traditional media sources took over from blogs and influencers. Expert opinions and compelling data analysis were the triggers for people to...

  • Your pilot approach for sales and marketing alignment

    Your pilot approach for sales and marketing alignment

    October 22, 2020

    It’s no secret that sales and marketing teams need to align their activities and ways of thinking more closely. Research by Forrester Consulting commissioned by LinkedIn found that both teams are only too aware of the challenge, with more than eight in ten respondents reporting that better alignment is their single biggest opportunity to improve performance and...

  • What’s the most cost-effective way of getting more eyes on your content?

    What’s the most cost-effective way of getting more eyes on your content?

    October 21, 2020

    Content marketing is all about getting the right content in front of prospects at different stages of your funnel. And you need to ensure you’re doing this in a way that brings the most value, in the most relevant format for your audience. Organic marketing tactics are generally seen as the most effective ways of meeting that balance of value and relevance....

  • Target the fast lane for Electric Vehicle campaigns

    Target the fast lane for Electric Vehicle campaigns

    October 13, 2020

    Electric Vehicles (EVs) are making the move into the mainstream – but that doesn’t mean that all auto buyers are travelling down the...

  • Introducing: LinkedIn Ad Vantage

    Introducing: LinkedIn Ad Vantage

    October 7, 2020

    ‘Choose-your-own-adventure’ stories have been a staple part of our culture since the 80s. If you are aged anywhere between 25-40,...

  • LinkedIn Sales Solutions Blog 2020 Future of Sales

    Be good with numbers. Be better with people.

    October 1, 2020

    Relationships in Financial Services, like all relationships, are built on trust and communication. This means your expertise isn't...