Recent posts

  • At the World’s Watercooler: a second wave of Covid-19 results in different content to the first

    At the World’s Watercooler: a second wave of Covid-19 results in different content to the first

    November 27, 2020

    In last month’s edition of the Watercooler, we reported on how the Covid-19 pandemic had largely disappeared from the headlines of the most shared posts on LinkedIn. Across Europe, the Middle East, Africa and Latin America there was a determination to move the professional conversation forward – and focus on the positives. With a second wave of the virus taking...

  • The Case for Customer Value as your Lead Metric in 2021

    The Case for Customer Value as your Lead Metric in 2021

    November 27, 2020

    Marketers planning their return to growth strategies have many numbers to juggle. There are short-term KPIs that monitor progress and long-term measures of ROI that track impact on revenue. All of them matter in one way or another – all help you to quantify marketing’s contribution – and keep that contribution aligned with what the business needs. However, there...

  • Six reasons why stories are more effective than statistics

    Six reasons why stories are more effective than statistics

    November 25, 2020

    Who doesn’t love a statistic? Used properly, they can influence, convince and convert. They are a powerful tool to demonstrate the impact of your product or service. But that does not mean we should use them everywhere. Storytelling is everywhere in the consumer world because it does what statistics can very rarely achieve: It makes people feel (Disney's 2020...

  • Engaging with advisers in a new digital world

    Engaging with advisers in a new digital world

    November 20, 2020

    The relationship between financial advisers (FAs) and their clients have long been based on face-to-face meetings, long-term...

  • Once upon a time, there was a B2B brand that wanted to be remembered

    Once upon a time, there was a B2B brand that wanted to be...

    November 12, 2020

    Think back to every advert you’ve seen for Disneyland. How many of them feature the rides? Can’t remember? Me neither. Now, what about...

  • Watch Me: the video trilogy that helps you hit your objectives on LinkedIn

    Watch Me: the video trilogy that helps you hit your...

    November 9, 2020

    Effective marketing starts with objectives. If you’re clear about what you’re trying to achieve then you can align everything from...