Recent posts

  • What events can teach digital marketers about alignment with sales

    What events can teach digital marketers about alignment with sales

    January 22, 2019

    I recently celebrated a year as a digital marketing manager at LinkedIn – and it’s a role I’ve loved. I’m part of a great team with an opportunity to make a real impact on the success of our business. My work is constantly interesting, and it’s helping me to build my hybrid marketer skills across a range of different areas. But there’s one thing that I found I...

  • What Would David Ogilvy Do?

    What Would David Ogilvy Do? Part 1 - The Best Ideas Come as Jokes

    January 21, 2019

    Marketers are often guilty of passing up the wisdom of the past. It’s easy to assume that any idea that applied before the arrival of social media, smartphones and online video must be past its best today. Nothing could be further from the truth. When you research the ideas that were guiding advertising thinking in the 1950s and 1960s, it’s striking how relevant...

  • Lessons in life and marketing from three years at LinkedIn

    Lessons in life and marketing from three years at LinkedIn

    January 18, 2019

    I’m finding it hard to believe that I’ve been at LinkedIn for three years. When I walked into our Dublin office in January 2016, I joined around 600 people spread across five floors and one jam-packed canteen. Today, our Dublin campus is over 1,400 individuals speaking more than 20 languages, and occupying our own, purpose-built, hi-tech office space alongside...

  • New Year Box Set

    Introducing the New Year Box Set

    January 16, 2019

    The new year has arrived, and with it, resolutions. As a marketer, you’ve probably made some ambitious goals for 2019. To help you...

  • Seven selling resolutions to set you up for 2019 success

    Seven selling resolutions to set you up for 2019 success

    January 15, 2019

    A new year means new targets – and if you’re anything like my sales team, you’ll have come back from the Christmas holiday with...

  • What’s Hot and what’s Not in B2B Marketing for 2019

    What’s Hot and what’s Not in B2B Marketing for 2019

    January 11, 2019

    Which ideas, technologies and tactics are flavour of the B2B marketing month as we head into 2019? Which are the platforms and formats...