Recent posts

  • Announcing Our New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads

    July 28, 2015

    We are excited to announce the launch of our new Campaign Manager, the tool that enables you to manage and optimise your Sponsored Updates and Text Ads on LinkedIn. We’ve completely re-designed and rebuilt the LinkedIn Campaign Manager to provide our customers more control and visibility over their LinkedIn campaigns. You’ll notice many of the changes immediately, like the new look and feel, but it’s also important to note the major technological enhancements behind the scenes,...

  • Winning Affluent Millennials:

    July 28, 2015

    The future of financial services marketing will be nothing like today. Change is unavoidable because the generation that is now taking control of wealth and investable assets has attitudes to managing money that are little short of revolutionary. As Affluent Millennials become a priority audience for financial services brands, those brands will need to adapt rapidly to their expectations about the form money takes, the way it is managed and the companies they trust to manage it....

  • Balancing brand consistency and local initiative in content

    July 27, 2015

    Get the balance between international and local content right and you’ll set in train a virtuous chain reaction of more relevant content and better marketing performance. However, doing so can be a tricky business. Lean too far one way and you’re restricting grassroots initiative and disrespecting local audiences; too far the other and you could lose control of your brand voice whilst creating more work for your local marketing teams in the process. LinkedIn has lots of...

  • Seven out of Seven

    July 25, 2015

    Our weekly roundup of the content marketers shouldn’t miss from the past seven days: including a masterclass in movie marketing from 007, data-driven...

  • The Friday 5: Sales vs Marketing complaints and how to start resolving them

    July 24, 2015

    They’ll sound familiar to any business: the complaints that get fired off against one another by sales and marketing teams. From wasted money to abandoned...

  • Resource of the Week: LinkedIn Marketing Fundamentals Webcast

    July 21, 2015

    The range of marketing solutions available through LinkedIn has evolved in the last six months. It’s an exciting time for us – and we’d like to help you...