In last month’s edition of the Watercooler, we reported on how the Covid-19 pandemic had largely disappeared from the headlines of the most shared posts on LinkedIn. Across Europe, the Middle East, Africa and Latin America there was a determination to move the professional conversation forward – and focus on the positives. With a second wave of the virus taking...
Recent posts
-
- Topics:
- B2B Marketing
-
Marketers planning their return to growth strategies have many numbers to juggle. There are short-term KPIs that monitor progress and long-term measures of ROI that track impact on revenue. All of them matter in one way or another – all help you to quantify marketing’s contribution – and keep that contribution aligned with what the business needs. However, there...
- Topics:
- B2B Marketing
-
Who doesn’t love a statistic? Used properly, they can influence, convince and convert. They are a powerful tool to demonstrate the impact of your product or service. But that does not mean we should use them everywhere. Storytelling is everywhere in the consumer world because it does what statistics can very rarely achieve: It makes people feel (Disney's 2020...
- Topics:
- Content Marketing
-
The relationship between financial advisers (FAs) and their clients have long been based on face-to-face meetings, long-term...
- Topics:
- Content Marketing,
- B2B Marketing
-
Think back to every advert you’ve seen for Disneyland. How many of them feature the rides? Can’t remember? Me neither. Now, what about...
- Topics:
- Content Marketing
-
Effective marketing starts with objectives. If you’re clear about what you’re trying to achieve then you can align everything from...
- Topics:
- Content Marketing,
- B2B Marketing