Recent posts

  • sales and marketing

    How many marketers does it take to reinvent a sales funnel?

    March 1, 2017

    Is a funnel still a funnel if it looks nothing like a funnel, acts nothing like a funnel – and would be completely useless at pouring liquids into narrow-necked containers, which (and I’ve researched this) is what people actually use real-life funnels for? This is the question that springs to mind when you glance at the history of the marketing and sales funnel....

  • LinkedIn Sponsored Content on the HubSpot Platform

    5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]

    February 28, 2017

    “When we first integrated LinkedIn ads into HubSpot, we weren’t sure what to expect,” admitted HubSpot’s Marcus Andrews in a post explaining what HubSpot learned after a year with LinkedIn advertising. Here at LinkedIn, we had a pretty good idea of what to expect. Still, even with our abundance of proof that B2B marketing on LinkedIn works, we were excited to...

  • Heavy metal marketers

    Rise of the Heavy Metal Marketer

    February 24, 2017

    There’s a secret society operating under the surface of digital marketing. It includes some of the most influential people working in B2B, content marketing, SEO and social media generally. It’s created opportunities for its members, spread new ideas like wildfire, set the marketing agenda through bestselling books and podcasts – and yet also found the time to...

  • The Masterplan for your blog – content marketing’s go-to...

    February 23, 2017

    Content marketing plays out in an increasingly complex media landscape: there are more channels to choose from, more formats to try –...

  • trends

    The most important digital marketing trends in 2017

    February 21, 2017

    The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing...

  • Thought Leadership

    How to become a thought leader (without writing anything)

    February 20, 2017

    A successful thought leadership strategy puts your brand at the heart of the agenda for your industry. When it’s done well, thought...