Recent posts

  • Seven out of Seven

    July 4, 2015

    A lot happens in any seven days in the marketing world. In case you missed them, here’s our weekly round-up of some of the most useful and interesting stuff for marketers, from the past week. We’ve got LinkedIn’s own Penry Price on the state of marketing (and French Rosé wine), three fantastic infographics to help you create better infographics, the unusual habits of exceptionally creative people, plus what content marketers can learn from Aerosmith. Enjoy exploring: From the...

  • The Friday 5: Great mobile apps for B2B marketers

    July 3, 2015

    Marketing channel, co-ordination tool and always-on source for the info you need; it’s impossible to separate modern B2B marketing from the mobile phone. Whether you’re staying on top of social media, sharing large files or taking charge of a campaign whilst stuck on a train, it is well worth setting up your mobile with the right tools before you leave your desk. There are hundreds of apps that make the role of a B2B marketer easier, but these top 5 are the ones that I just could...

  • Resource of the Week: Play

    June 30, 2015

    It’s a challenging time for marketers. We face pressures to innovate constantly, to deal with disruption on an almost daily basis and to keep thinking creatively despite the ever-increasing demands of our diaries. According to Dr. Stuart Brown, there’s only one way that a sensible, mature adult should deal with such issues. We need to spend a lot more time playing. It’s five years since Brown first published Play: How it Shapes the Brain, Opens the Imagination, and Invigorates...

  • Data-led creativity: the key lessons from Cannes

    June 29, 2015

    It’s amazing what a difference a year makes. At the Cannes Lions festival 12 months ago, plenty of people still saw data as the enemy of creativity. This...

  • Seven out of Seven

    June 27, 2015

    A lot happens in any seven days in the marketing world – and a lot more happens when those seven days happen to coincide with Cannes week. Here’s the...

  • The Friday 5: Inspiring Slideshares about Creativity

    June 26, 2015

    The Cannes Lions festival isn’t the only place swimming in creative inspiration this week. Here are 5 thought provoking Slideshares to help kick-start...