Recent posts

  • Woman at desk working on laptop

    How Johnson & Johnson Drives Massive Engagement on LinkedIn Live

    June 15, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...

  • LinkedIn Sales Solutions Blog 2021 Selling after Brexit: what's next for manufacturing and logistics

    The State of Sales 2021: Proof that Virtual Selling is Here to Stay

    June 10, 2021

    The latest edition of LinkedIn’s State of Sales report is a wake-up call for anyone assuming that UK buyers secretly long to spend significant time meeting salespeople again. It proves that remote buying and a virtual experience of sales aren’t just practical necessities forced on decision-makers by the pandemic and the lockdowns that have followed from it. They...

  • How Professional Services Marketers can create positive impact

    How Professional Services Marketers can create positive impact

    June 2, 2021

    Professional Services (ProServ) marketing has always been a fast-moving discipline, adapting and evolving to keep pace with the digital revolution we’ve all experienced in the last few years. 2020 was truly a year like no other, creating unexpected challenges and opportunities for marketers around the world. Perhaps unsurprisingly, marketing was one of the...

  • Woman holding dog in lap, looking at smartphone.

    For Building Brand Trust, Here’s Where Today’s Marketers...

    May 31, 2021

    Trust is in peril. This is something that most marketers are keenly aware of. According to the Edelman Trust Barometer 2021, trust in...

  • Woman sitting at desk looking at laptop.

    Brand Building Takes Time. Finding the Right Tool Shouldn’t.

    May 28, 2021

    Rome wasn’t built in a day. But it would have taken a whole lot longer than it did if the architects behind this legendary ancient...

  • Agency leaders share where marketing inspiration comes from

    Agency leaders share where marketing inspiration comes from

    May 24, 2021

    Marketing has many roles to play in 2021. The return to growth for businesses depends on identifying and responding to shifts in...