Recent posts

  • 6 Big Ideas that should change your B2B marketing

    August 23, 2016

    I was at Advertising Week Europe earlier this year when I had an idea. It was an idea about ideas – and more specifically about the type of big, industry-animating ideas that get discussed a lot at Ad Week Europe, the Festival of Marketing and Cannes Lions. The problem with these ideas is this: they’re great to talk about at forums – but does anybody really know...

  • LinkedIn Advertising for Agencies: Options, Guidelines & Examples

    August 22, 2016

    Marketers who work for agencies don’t enjoy the luxury of a client’s patience. Agencies must fend off the advances of competitors as well as pressures within the client’s organisation to bring marketing in-house. In a fast-paced, highly competitive atmosphere, agencies must deliverable substantial, measurable, and consistently improving results. These...

  • The Sophisticated Marketer’s Podcast: Creativity and Craft with Jay Acunzo

    The Sophisticated Marketer’s Podcast: Creativity and Craft with Jay Acunzo

    August 20, 2016

    For content marketers, creativity is part of the job description. But creativity can seem like a pretty fickle thing. Some days the good ideas flow like water; some days they flow like granite. And some of us may feel like, no matter how much content we have created, deep down we’re just not creative people. This episode of the Sophisticated Marketer’s Podcast...

  • The Marketer’s 5-point plan for getting knighted

    August 19, 2016

    As an American in the UK, I can’t help feeling a fascination for the honours system. The handing out of knighthoods and damehoods...

  • How to use psychology in your content marketing

    August 18, 2016

    What makes somebody skip over one headline whilst clicking on another further down their feed? Why might one member of an audience...

  • Our Infographic of the Week: How Big Data transformed Sex,...

    August 17, 2016

    Some areas of life are just too darn wild, instinctive and hooked on gut feeling to be analysed and optimised through Big Data – right...