Recent posts

  • The B2B Marketer’s Guide To The “Share of Voice Rule”

    The B2B Marketer’s Guide To The “Share of Voice Rule”

    January 17, 2020

    For more than 50 years, marketers have been able to rely on a rule to help determine how much money to invest in advertising to meet specific growth targets. The rule, called the “Share of Voice (SOV) Rule”, says the following: “Brands that set their share of voice (SOV) above their share of market (SOM) tend to grow (all other factors being equal), and those...

  • Thriving in the next wave of sales innovation, are European companies really ready?

    Thriving in the next wave of sales innovation, are European companies really ready?

    January 15, 2020

    The sales landscape is shifting – but what does it take to stay ahead of the game?    When I started in sales back in 1991, sales technology was the ability to reach out and have a conversation with somebody without actually being in a room with them. And the state-of-the-art data platform that helped you do that was a collection of address cards that you could...

  • Is your thought leadership really building your brand?

    Is your thought leadership really building your brand?

    January 15, 2020

    Ask a group of B2B marketers what thought leadership is for, and you’ll get any number of answers. There will be lots of mentions of generating leads, of inbound marketing, of setting the agenda for your sector, of demonstrating leadership, of the value exchange with your customers or potential customers. Some of your companions might mention product marketing,...

  • LinkedIn Marketing Awards: Meet the Judges

    LinkedIn Marketing Awards: Meet the Judges

    January 6, 2020

    The 12 days of Christmas officially come to an end today. It’s almost two weeks since those carefully hung stockings mysteriously...

  • Ready Your Business for 2020 Success and Sales

    Ready Your Business for 2020 Success and Sales

    December 18, 2019

    Conventional wisdom says there’s no point targeting B2B audiences outside of business hours, particularly during the Christmas and New...

  • Is your content LinkedIn-ready?

    Is your content LinkedIn-ready?

    December 18, 2019

    You’ve got a great content asset and you’re ready to use it to generate leads on LinkedIn or build your brand’s profile through...