I recently celebrated a year as a digital marketing manager at LinkedIn – and it’s a role I’ve loved. I’m part of a great team with an opportunity to make a real impact on the success of our business. My work is constantly interesting, and it’s helping me to build my hybrid marketer skills across a range of different areas. But there’s one thing that I found I...
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Marketers are often guilty of passing up the wisdom of the past. It’s easy to assume that any idea that applied before the arrival of social media, smartphones and online video must be past its best today. Nothing could be further from the truth. When you research the ideas that were guiding advertising thinking in the 1950s and 1960s, it’s striking how relevant...
- Topics:
- Content Marketing,
- B2B Marketing
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I’m finding it hard to believe that I’ve been at LinkedIn for three years. When I walked into our Dublin office in January 2016, I joined around 600 people spread across five floors and one jam-packed canteen. Today, our Dublin campus is over 1,400 individuals speaking more than 20 languages, and occupying our own, purpose-built, hi-tech office space alongside...
- Topics:
- B2B Content Marketing ,
- LinkedIn B2B Marketing
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The new year has arrived, and with it, resolutions. As a marketer, you’ve probably made some ambitious goals for 2019. To help you...
- Topics:
- LinkedIn B2B Marketing
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A new year means new targets – and if you’re anything like my sales team, you’ll have come back from the Christmas holiday with...
- Topics:
- LinkedIn B2B Marketing,
- Content Marketing
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Which ideas, technologies and tactics are flavour of the B2B marketing month as we head into 2019? Which are the platforms and formats...
- Topics:
- Content Marketing,
- B2B Marketing