Recent posts

  • What makes Tech Marketers different?

    May 23, 2016

    Marketing faces challenges that vary considerably from sector to sector. At LinkedIn, we’ve always known that tech marketers are different – and we wanted to know more about what makes them tick. Today we’re releasing an in-depth study, based on surveys of more than 750 marketers in Europe, that explores the specific priorities, opportunities and frustrations of those working in the tech sector. We’ve explored the key differences between them and their peers in non-tech...

  • The big lessons we took away from Ad Week Europe

    May 20, 2016

    The major marketing festivals are always filled with big ideas. There are the lightning rod issues that every speaker and delegate wants to talk about, the big themes that seem to spring from so many sources simultaneously, the new strategies that become buzzwords overnight. The challenge that every marketer walks away with is what on earth to actually do with all this new thinking once the dust settles. Can you turn it into a game-plan that will deliver benefits to your brand...

  • How to find the content sweet spot for financial services

    May 19, 2016

    It’s that magical point where everything comes together, where your content works for your audience, works for your brand, and generates genuine differentiation and excitement that the competition can’t match. It can be difficult to create – but boy, is it worth it when you get it right. Brands like American Express, BNP Paribas, Bond Street and Prudential Financial know that feeling – and next week they’ll be sitting down with us for an exclusive webcast that explores how to...

  • [Infographic] Our Journey to 100K: How We Built an Always-On Content Strategy

    May 18, 2016

    Friends, Romans, marketers, lend me your ears: We come not to pat ourselves on the back, but to give you a hearty high-five. You just helped us hit a...

  • What do B2B marketers do when social selling takes over?

    May 17, 2016

    There’s an awful lot of silent suffering out there. It’s the suffering of somebody who organises a wonderful party but then gets left in the corner by...

  • How’s your creative judgment? Take our test to find out

    May 16, 2016

    Can you pick the creative winner from a line-up of potential candidates? Can you spot which combination of headlines, images and calls to action will grab...