Recent posts

  • Make time for methodology in the shift back to selling

    Make time for methodology in the shift back to selling

    May 26, 2020

    It’s tempting to think about the first tentative steps out of lockdown as an opportunity for businesses to get back to normal as quickly as possible. And that’s especially tempting for sales organisations. We’re all aware of the targets we were chasing a few months ago – and we’re all aware that our businesses are depending on us to revisit and rebuild the...

  • 23 for Free: the roundup

    23 for Free: the roundup

    May 25, 2020

    The last two months have seen businesses across sectors coming up with creative and empathetic ways to support their customers and communities. Sales and marketing professionals have been involved at the heart of these initiatives. It’s a crucial part of our role in this difficult time. In our regular Three for Free posts we’ve been highlighting the free content...

  • Navigating The New Sales Landscape

    Navigating The New Sales Landscape

    May 21, 2020

    This has been an extraordinary time for anybody working in sales. Teams have had to find new ways of working, new ways of staying connected and new ways of navigating the sales process itself. We’re all learning at the same time: buyers, sellers and our sales leaders. While the sales landscape may be very different, but our businesses, the economy and lots of...

  • Strengthening customer relationships during this global crisis and beyond

    Strengthening customer relationships during this global...

    May 19, 2020

    If the events of the last few months have taught me anything, it’s that we’re stronger together. Staying connected matters. By keeping...

  • Targeting the Anonymous Buyer

    Targeting the Anonymous Buyer

    May 18, 2020

    The rise of the anonymous buyer has changed the rules of B2B tech marketing by taking sole responsibility for IT buying away from a...

  • Three for Free Week 6: Planning for the next phase

    Three for Free Week 6: Planning for the next phase

    May 14, 2020

    The world is increasingly talking about how to get back to work. However, many sales and marketing teams have different questions on...