Recent posts

  • Copyblogger’s Chief Content Officer reads a post for any marketer who’s ever felt intimidated on social media

    Think before you apologise: Sonia Simone’s empowering entry on our festive marketing playlist

    December 15, 2017

    I love Sonia Simone’s entry on our festive marketing playlist. Her choice is a brave, calmly argued post that’s absolutely relevant to the times we live in. And the way that she reads it perfectly reflects the calm, mature yet purposeful point of view that she’s putting across. If you’re a marketer feeling harassed and intimidated by social media, if you find...

  • Minter Dial reads a scary story that shows why marketers need to prioritise empathy

    A festive tale with a warning for marketers

    December 14, 2017

    In Charles Dickens’ classic A Christmas Carol, Ebenezer Scrooge is scared into greater empathy for his fellow human beings through a nightmarish vision of the misery he creates for others and himself. The latest installment in our festive marketing playlist features a story that does something very similar. It shows how brands that have become tone deaf to the...

  • IBM’s Jeremy Waite on the best post he’s read this year

    IBM’s Jeremy Waite on the best post he’s read this year

    December 13, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great marketing thought leadership narrated by top marketing influencers, that kid is Jeremy Waite. The Global Leader of CMO Programs at IBM, and the EMEA Evangelist for Watson Marketing, doesn’t just narrate his favourite post from this...

  • What committed storytelling looks like – and why it matters

    Marketers pay heed: this is what committed storytelling...

    December 12, 2017

    All marketers tell stories, as Seth Godin puts it in the title of his classic 2012 book. However, not all marketers have the passion...

  • Jay Jay French rocks our festive marketing playlist

    Jay Jay French rocks our festive marketing playlist

    December 12, 2017

    The founder, manager and guitarist of Twisted Sister isn’t a voice you’d expect to find on our yuletide playlist of great marketing...

  • The second in our holiday series of top thought leadership, narrated by top marketing influencers

    Mark Schaefer reads a classic piece of Mitch Joel detective...

    December 11, 2017

    The second episode in our festive playlist of great marketing thought leadership is straight out of the detective genre. The marketing...