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Actionable intel to elevate your B2B marketing

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Top Insights & Research

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Global & Industry Trends

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Tips & Resources

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View past reports:  2024  |  2023

2025 B2B Marketing
Benchmark Series

A yearlong research series from LinkedIn, revealing what’s driving B2B marketing success—one theme at a time. Explore new insights on influence, AI, content, measurement, careers and more.

June 2025

Category Fame & Social Trust

July 2025

B2B Video & Influence

August 2025

AI Advantage

September 2025

Content Marketing

October 2025

Industry Trends

November 2025

Measurement

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2025 B2B Marketing Benchmark

Our flagship research, revealed in six insight-packed releases across the year.