Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

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Resources

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Create ad

Getting started

Create your first LinkedIn Ads campaign and start reaching high-value decision makers.

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Show up where professionals make business decisions

Target by job title, company, industry, and more. Create personalized campaigns that reach the right audience and use insights to understand what’s working.

Step 1: Create a LinkedIn Page

Before you can run ads, you’ll need a LinkedIn Page for your organization. Your Page helps people learn about your business, follow your updates, and build trust before they engage.

It also gives your ads a clear, credible presence when they appear in someone’s feed.

Learn more Get step-by-step guidance
An individual with earphones on creating a LinkedIn page on their laptop.
Illustration of an individual sitting down and working on their laptop.

Companies build relationships on LinkedIn

Approximately 70M companies have a Page on LinkedIn.¹

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Gain more followers with a complete page

Pages that post weekly have 6x more followers than pages that post monthly.²

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Engage with our most active members

LinkedIn members interact with LinkedIn Pages over 2B times per month.¹

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¹ Source: LinkedIn data, October 2025
² Source: LinkedIn data, January 2024

Step 2: Create your campaign

Once your LinkedIn Page is set up, you can start advertising by creating your first campaign in Campaign Manager.

Create ad Get step-by-step guidance
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Reach decision-makers

Nearly 130M decision-makers are on LinkedIn.¹

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Improve lead efficiency

Advertisers running balanced full-funnel campaigns improved lead efficiency by 27% QoQ and generated 22% more leads.²

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Built on a platform our customers trust

63% of LinkedIn members globally trust what they see companies post on the platform.¹

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¹ Source: LinkedIn data, March 2024
² Source: LinkedIn data, 2026

Step 3: Boost your post

Boost a post to get more visibility for content you’ve already shared. It’s a quick way to reach more people in the feed and build on posts that are already performing well.

See how boosting works Get step-by-step guidance
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Illustration of an individual sitting down and working on their laptop.

Reach people who matter most

Target your ideal audience by seniority, industry, job function, and more using LinkedIn’s real, member-generated demographic data.

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Promote a post in seconds

With just a few clicks, you can turn an organic post into a campaign.

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Easily achieve your objectives

Launch a campaign to lift engagement, traffic to your website, or Page followers.

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ROAS generated by LinkedIn Ads

Source: Dreamdata Benchmarks Report, 2026

121%

B2B video channel

Source: Wistia State of Video Report, 2026

#1

Social media platform for engaging senior-level audiences in the US and UK

Source: Digital Marketer Preferences Research, conducted by CMB on behalf of LinkedIn, March 2025

#1

Ready to create your first campaign?

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Learn more about LinkedIn Ads

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