Skip to main content

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Sign in

Create campaign

 

 

 

 

 

 

Showcase Pages

Highlight your unique brands, business units, or initiatives.

Get Started

 

 

 

 

showcase hero

Highlight all aspects of your brand

Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page.

highltight all aspects

Share unique content with target audiences

Showcase Pages have the same posting options and analytics as your LinkedIn Page to help meet your growth objectives. 

Note that you cannot associate employees with a Showcase Page, so some employee engagement features will not be available.

share unique content

Get started with Showcase Pages

1. Create a LinkedIn Page

Make sure to complete your Page, build a follower and employee base, and post regularly to establish your presence.

2. Identify business areas that need a Showcase Page

To ensure you’re not over-fragmenting your audience, look at the size and audiences needs of your existing community. If you’re considering building more than ten Showcase Pages, consider how you might bucket them into larger categories.

We also recommend that you do not create a Showcase Page for a specific country or region. Instead, geo-target your organic posts from your main Page.

3. Create a Showcase Page

Click "Admin Tools" from the dropdown menu in your Admin View. Screenshot below.

 

 

Click "Admin Tools" from the dropdown menu in your Admin View

4. Assign admin access

Limit access to subject-matter experts only. This might be a social media manager, product marketer, or vertical sales partner -- anyone who can consistently post quality content to your new Showcase Page audience.

Start using Showcase Pages
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support