Grace MacDonald

Posts by Grace MacDonald

  • What does the future of marketing teams look like? Find out on Live with Marketers

    What does the future of marketing teams look like? Find out on Live with Marketers

    September 6, 2019

    Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways of working. Above all, we’ll need to balance upcoming challenges and priorities with the need to find space for creativity and innovative thinking. So how do we stay agile and find new ways to add value without getting overloaded...

  • Is it time to remix your biggest marketing hits?

    Is it time to remix your biggest marketing hits?

    August 16, 2019

    Every creative-minded marketer knows the value of a really good idea: a great insight, a moment of inspiration, a campaign or a piece of copy that hits the mark and makes things happen. Efficient and effective marketing involves getting the maximum possible value from the best of these ideas. The frustration is that we often don’t. Campaigns that we create for...

  • How big will blockchain be for marketing?

    Out of the blocks - but how big will blockchain be for marketing?

    August 8, 2019

    If you work in marketing then you've almost certainly heard of blockchain - and you've almost certainly heard that it's going to be big. You've been told that it could transform the way that both your business and your profession work. However, the chances are nobody's told you exactly how this is going to happen. That's because, at this very early stage in its...

  • What will 5G mean for marketers?

    What will 5G mean for marketers?

    June 14, 2019

    If you're a tech watcher you probably noticed that the UK's first 5G mobile network launch this month. If you’re an EE customer, you...

  • Missed our first edition of Live with Marketers? Catch up now

    Missed our first edition of Live with Marketers? Catch up...

    April 3, 2019

    Danielle Uskovic, Vidya Subramanian and Nico Lutkins: three LinkedIn marketing leaders with a passion for putting the audience first –...

  • My four-step plan for promoting webinars on LinkedIn

    My four-step plan for promoting webinars on LinkedIn

    March 14, 2019

    B2B marketers have been using webinars since the early 1990s, back when video conferencing was the coolest and shiniest of new...