Grace MacDonald

Posts by Grace MacDonald

  • Why B2B shouldn't fear emotions in marketing

    Why B2B shouldn't fear emotions in marketing

    July 1, 2020

    Editorial Note: This episode of Live with Marketers was recorded back in March, before COVID-19 changed the world of work. The conversation and topics are still relevant today, so we wanted to share. In the B2B world, marketers are sometimes guilty of leaning too heavily on proof-points, with the emotional side taking a back seat. We like to consider ourselves...

  • How do you strike a balance between brand building and lead generation?

    How do you strike a balance between brand building and lead generation?

    June 17, 2020

    Editorial Note: This episode of Live with Marketers was recorded back in March, before COVID-19 changed the world of work. The conversation and topics are still relevant today, so we wanted to share. Have you looked at how much of your marketing budget goes on brand building compared to lead gen? According to new research from the LinkedIn B2B Institute, the...

  • Using existing video content to talk to audiences today

    Using existing video content to talk to audiences today

    May 11, 2020

    As B2B marketers, we know that our audiences are experiencing the world in a very different way to just a few weeks ago. Their professional life no longer involves the same routines or the same emotions. And yet, despite the huge shifts in how they do business and how they feel about the future, one thing hasn’t changed. B2B audiences, like most others, still...

  • How to create compelling video content from home

    How to create compelling video content from home

    April 23, 2020

    B2B marketers have learned that one of the most effective ways to share an idea is to put it in a video. Whether live-streamed or...

  • eMarketer’s new report analyses why a majority of marketers will use LinkedIn next year

    eMarketer’s new report analyses why a majority of marketers...

    March 2, 2020

    New research from eMarketer predicts that more than half of all marketers will use LinkedIn for marketing by 2021, as B2B marketers...

  • 3 increasingly important B2B buyers (and how best to win them over)

    3 increasingly important B2B buyers (and how best to win...

    October 30, 2019

    Your buyers are always changing and adapting. Their buying behaviors and preferences are evolving. How can you make sure that your...