Grace MacDonald

Posts by Grace MacDonald

  • 3 increasingly important B2B buyers (and how best to win them over)

    3 increasingly important B2B buyers (and how best to win them over)

    October 30, 2019

    Your buyers are always changing and adapting. Their buying behaviors and preferences are evolving. How can you make sure that your sales team stay ahead of the curve? Introducing Matty the millennial, Darla the data head, and Giovanna the group thinker - three modern B2B buyers that your sales team need to befriend today. Our new infographic shares a bit more...

  • Prepare for the unexpected: The secret to strategic succession planning

    Prepare for the unexpected: The secret to strategic succession planning

    October 30, 2019

    ‘The best-laid plans of mice and men often go awry.’ Poet Robert Burns understood a fundamental truth: detailed planning doesn’t necessarily guarantee success. Take your annual commercial forecast: you’ve crunched the numbers, scoped out hot prospects, analysed market trends and spent hours thinking through contingencies. Then, at the eleventh hour, an...

  • Mixing things up: Why diverse teams are good news for long-term business

    Mixing things up: Why diverse teams are good news for long-term business

    October 30, 2019

    ‘Diverse teams are better for the bottom line.’ Not exactly earth-shattering insight, is it? The latest research bears out what progressive companies have been telling us for some time: the advantages of a diverse workforce are wide-ranging – great not just for society, but for business, too. According to McKinsey, companies with the greatest levels of gender...

  • Stress might make you productive – but it won’t make you creative

    Stress might make you productive – but it won’t make you...

    October 25, 2019

    Can you be creative when you’re feeling stressed? For a worrying proportion of marketers, that’s a question they have to confront on a...

  • What does the future of marketing teams look like? Find out on Live with Marketers

    What does the future of marketing teams look like? Find out...

    September 6, 2019

    Marketing is changing – and we all know that marketing teams will have to evolve. We’ll need new skills, new structures and new ways...

  • Is it time to remix your biggest marketing hits?

    Is it time to remix your biggest marketing hits?

    August 16, 2019

    Every creative-minded marketer knows the value of a really good idea: a great insight, a moment of inspiration, a campaign or a piece...