Innovation makes great headlines. Whether it’s the latest SpaceX rocket launch, a new iPhone hitting the shelves, or the rapid development of Covid-19 vaccines, doing something new and different never fails to capture attention and create excitement. It’s why we all want to read about the latest technological discoveries, cool startups, and what Elon Musk has...
Posts by Grace MacDonald
Grace MacDonald February 24, 2021
We live in an age of personalised, anonymous marketing. On the one hand, consumers expect to receive highly tailored, timely messaging and recommendations - the kind of thing we all get when we log on to Amazon, Netflix, or Spotify. But, on the other, if a salesperson from any of our favourite brands actually picked up the phone – or worse still, physically...
Grace MacDonald December 8, 2020
Gamification is ubiquitous in the consumer world. So much so, that sometimes it's worth being reminded of just how many ways it can touch our lives. In a single lunchtime, you could go on a 'streak' of language achievement on DuoLingo, burn wholesome calories on a Fitbit Challenge and then earn some stars from Starbucks for buying a White Chocolate Mocha...
Grace MacDonald November 27, 2020
Marketers planning their return to growth strategies have many numbers to juggle. There are short-term KPIs that monitor progress and...
- B2B Marketing
Grace MacDonald November 25, 2020
Who doesn’t love a statistic? Used properly, they can influence, convince and convert. They are a powerful tool to demonstrate the...
Grace MacDonald November 12, 2020
Think back to every advert you’ve seen for Disneyland. How many of them feature the rides? Can’t remember? Me neither. Now, what about...