Trends, tips, and best practices

The 45 Best Marketing Blogs Any Marketer Should Follow

A person is sitting on top of an outdoor table working on her laptop. They are holding a phone. Juice and food are on the table.

The field of B2B marketing has an embarrassment of riches in terms of quality thought leadership. There are a variety of blogs featuring different areas of expertise, different perspectives and different styles. Of course, with this many choices comes a dilemma: how to find the right B2B marketing blog for you. 

Check Out These Popular B2B Marketing Blogs

Below you’ll find the best blogs on creativity, technology and marketing to inspire your B2B marketing efforts, organized by subject area to make it easy to get to the content that you’re most interested in. 

SEO 

It’s one of the fastest-moving areas of marketing – and a skillset that every marketer needs. These blogs will help to keep you up to date on search trends. 

Search Engine Journal

Mixing news, tips and tactics, this blog features broadly applicable search marketing wisdom – and has some great insights for marketers.

Backlinko

Link-building is still a woefully under-appreciated art in SEO and content marketing. Brian Dean’s blog dispenses much-needed, practical wisdom that can make a real difference to your content visibility.

Tubular Insights (formerly ReelSEO)

If video content is part of your strategy then you need to follow this blog. It’s where you find the real juice on what works and what doesn't – from a technical as well as a creative perspective.

Moz

The granddaddy of all SEO blogs. It will keep you on top of all the latest developments in search – with plenty of inspiration and new tactics mixed in.

Search Engine Land

More news-focused than other SEO blogs, this is one to follow to stay on top of everything you need to know about the latest in SEO.

Marketing and advertising

From content marketing to demand and lead generation and proving ROI – these are the blogs to read for industry news and inspiration. 

Content Marketing Institute

From the ups and downs of working with content agencies to the nuts and bolts of building a content calendar, this blog offers plenty of top-level tips. This must-read for content marketers offers plenty of great in-depth resources.

Convince and Convert

Jay Baer is one of the most entertaining, original and insightful voices out there on content. His blog stands out for its focus on linking content back to the bottom line. 

Social Media Examiner

This guide to the social media jungle delivers a regular flow of how-to posts that answer some of the most pressing, practical questions you’ll have as a B2B content marketer.

MarTech

There’s a great mix of technology-related content here, including the broader issues of how marketing and tech intersect. The real value, though, is in the podcasts, which offer practical insights from real experts on different emerging platforms.

Copyblogger

Copyblogger founder Brian Clark is one of the original pioneers of B2B content marketing as we know it. This blog reflects that legacy. It's packed with resources (again, the podcasts are particularly good) and posts that explore all aspects of what it means to be a content marketer today.

Marketing Insider

Michael Brenner, author of The Content Formula, is a pioneer in marketing thought leadership – which makes his blog an essential addition to your feed.

Marketing Land

Broad-ranging, authoritative and current, Marketing Land is a great source for the digital marketing news that you won’t necessarily get from the mainstream marketing press. It’s not afraid of a strong opinion either.

MarketingProfs

Any blog associated with B2B marketing legend Ann Handley is guaranteed to deliver smart, alternative opinions that are sharply expressed. And the Marketing Profs blog certainly doesn't disappoint. Add it to your feed and you’ll find a regular stream of alternative perspectives on life as a content marketer. You’ll also get a heads-up on new MarketingProfs resources (some of the best in the business) as they’re launched.

AimClear

This blog promises “digital marketing news with a side of snark” and it definitely delivers on that promise. It’s a living example of how you can pep up content by stirring a bit of attitude and energy into it.

AdAge

AdAge is still one of marketing’s most authoritative thought-leadership brands – and that’s reflected in the heavyweight line-up of columnists on this blog.

Adland

Savvy, smart and plugging you straight into the creative side of marketing: get a regular top-up of creative inspiration from Adland.

AdRants

Out-there opinions, occasionally off-message, and always interesting whether you agree with them or not: that’s what makes AdRants so worthwhile.

Ogilvy Ideas

Tapping you straight into the insights of a global agency, with perspectives and practical advice from across different markets.

TopRank Marketing Blog

From B2B marketing insights to news, trends and interviews with industry leaders, the experts at TopRank share their insights on the current and future state of B2B marketing.

Marketers worth knowing 

These are blogs from B2B marketing influencers who have their fingers on the pulse of the industry.

Ann Handley

Personal reflections from the frontline of content marketing by one of the quickest-witted, most empowering and most inspiring writers out there. You need Ann Handley’s thinking in your life.

Matt Heinz

B2B marketing wisdom delivered in a straight, understated, no-nonsense style. Whether he’s curating or creating, Matt Heinz is well worth paying attention to.

Chris Penn

Chris’ blog is one of the most enjoyable ways to get a handle on metrics in marketing. 

Brian Solis

The author of WTF, X, and Lifescale is also a prolific contributor of industry-specific articles and posts – and they are all collected on this blog. However, this is just part of Brian’s contribution to the blogosphere. For more off-the-cuff thoughts, make sure you subscribe to Gapingvoid (see below) as well.

Neil Patel

Neil is a genuine online marketing authority. The content on his blog covers everything from the technicalities of bounce rates to insights on how to find profitable niche audiences. He’s also the master of the irresistible call to action: ‘Yes, I want to learn everything’; ‘No, I don’t want more traffic on my blog.’ If you’re writing a CTA, his blog is a great place to look for inspiration.

Mark Schaefer

Mark has one of the most engaging writing styles in B2B marketing – and also one of the most interesting contact books. Put those two things together and you get deeply readable posts with insights on new developments, research and trends that you won’t find elsewhere. 

Heidi Cohen

Heidi’s Actionable Marketing blog is as determinedly practical as it promises to be. You get great tips on everything from making over-neglected content to overcoming the dreaded writer’s block.

Seth Godin

It’s the most original, most unique, most inspiring marketing blog out there. Seth writes as he thinks – like nobody else. His daily posts are succinct, hugely personal and yet hugely relevant to the business of marketing – and the business of being alive.

Creativity 

Here’s where to turn for a shot of inspiration – often from out of left field and all the more potent for that. 

terribleminds

This blog is like no other on this list – in fact, it’s like no other blog full stop. It’s the stream of consciousness of writer Chuck Wendig. It goes where no other thought leadership on creativity dares to go. 

GapingVoid

Irreverent, insightful and often very funny, the Gapingvoid blog fuses witty cartoons on the marketing zeitgeist with pithy observations. It will put a smile on your face – and potentially a new thought in your mind.

I love typography

This is a real change of pace from every other blog on this list – and that’s why you’ll love it. In-depth meditations on typefaces, the craft that goes into creating them, and how meticulous design influences the way that audiences engage and respond. It’s pure relaxation to read – and may well add new dimensions to your creativity.

Readwrite

Readwrite delivers dispatches from the frontline of tech. It’s a great spark for creativity that puts you in touch with future hot topics first.

Where data, tech and marketing meet 

These may appear more specialist, but there’s insight and inspiration in here for everyone. 

Techcrunch

The top place to go for technology news. There can, at times, be an insider flavor to its take on the intersection between venture capital, entrepreneurship and innovation. If you want to know about the next unicorn, add this to your feed.

Econsultancy

The essential digital marketing blog: original research mixed with creative commentary and confident opinions.

Inspirational thinking

Life as a marketer isn’t just about marketing. These blogs take a more holistic approach, delivering content that is often deeply inspirational. 

WaitButWhy

The first thing you’ll notice about this blog is that the posts don’t come at you all that frequently. The second thing you’ll notice is that there’s a very good reason. Tim Urban explores subjects as immense as AI and the human brain with wit, verve and depth you will find nowhere else. There are surreal stories. There are lots and lots of hilarious stick men illustrations. There are moments of deep, human inspiration. An update from this blog is sure to be one of the highlights of your month. 

The Tim Ferriss Show

The blog is the partner publication for one of the most thought-provoking podcasts out there – a professional lifestyle magazine that finds inspiration everywhere it hides.

Bakadesuyo

Eric Barker’s blog is empowering life coaching at its best: the secrets of happiness, mindfulness and being your best self.

Ryan Holiday

Meditations on strategy and life from a generous, inspiring author and life coach.

Artificial intelligence 

I’ve given AI its own section because it’s so important for marketers to cut through the hype and build up true knowledge quickly. These blogs definitely help.

Towards AI

This blog features a diverse group of writers from different fields, contributing insightful articles on a variety of AI-related topics.

The Berkeley Artificial Intelligence Research Blog

BAIR shares its groundbreaking discoveries, providing a platform for people like you to stay updated on the latest advancements in the field of AI.

Analytics Vidhya

This blog caters to data scientists, with experts in the field contributing in-depth articles on current data science topics.

Surge AI

Surge AI CEO Edwin Chen’s blog offers great insight into what those at the cutting edge of AI are thinking – and it throws out some real pearls of wisdom for anybody ready to think differently about metrics.

Microsoft’s AI blog

News from the heart of a business that’s doing some of the most exciting current work in AI.

Photography 

Okay – these may be a little off the marketing track, but each blog in this section is relevant for any marketer interested in creating better visuals.

Petapixel

This blog features practical advice, product reviews and photography news – but perhaps the most striking element of it is the stories it tells of photographers themselves, and how a single image can sometimes transform lives.

FroKnowsPhoto

This blog delivers straight-down-the-line insight from an expert who’s also one of the most engaging presenters out there.

Fstoppers

A great community photography blog that pools advice, stories and tips. It proves too just how much appetite photo artists have for sharing their passion.

One last blog for your consideration: this one right here. For always-relevant insights from some of the best marketing voices around, subscribe to the LinkedIn Ads Blog