The Most Valuable Digital Marketing Skills to Have on Your LinkedIn Profile This Year

Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2022. It was originally published on February 4.

Which skills do you need to highlight to get ahead in marketing today? Which are most likely to spark interest from recruiters, advance your career, or trigger competition for your services?

These are complicated questions to answer because the importance of a specific skill depends on one’s present situation, plans, and preferences. Taking these factors into account, marketers can evaluate which skills are worth adding to their own LinkedIn profiles. By comparing your current abilities and preferences with skills others are interested in, you can discover ways to boost your personal brand and attractiveness as a potential candidate.

An analysis of LinkedIn’s internal data shows digital marketing and social media jobs are in high demand. Half of the top 10 jobs posted on LinkedIn are in the digital or media space.

As the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing the fastest growth: 

Granted, “digital marketing specialist” is broad, which is part of the problem for recruiters. While many marketers list themselves as digital marketing specialists, recruiters are currently having trouble finding marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO:

If you’re interested in pursuing one of the fastest-growing occupations, this chart lists the respective in-demand skill for each:

Which skills are recruiters using to find candidates? Which stills are rising in popularity? The following chart contrasts the fastest-growing marketing skills with those currently most in-demand:

On LinkedIn Learning, you’ll find a library of courses designed to advance your digital marketing skills. Digital marketing courses like “SEO Foundations” and “Digital Marketing Trends” are among the most popular LinkedIn Learning courses for marketers: 

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