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LinkedIn Marketing Labs
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Advertising

How to get started

Create a LinkedIn Page
First, build your company's brand and build trust with your community.
Campaign Manager
Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad Formats

Sponsored Content
Reach and engage a professional audience in the LinkedIn feed.
Sponsored Messaging
Engage your prospects where professional conversations happen.
Dynamic Ads
Engage prospects with ads automatically personalized to them.
Text Ads
Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing
Discover how much it costs to advertise on LinkedIn.
Targeting
Reach the people who matter most to your business.
Lead Generation
Qualified leads come from a quality audience on LinkedIn.
Boosting
An easy way to reach new audiences by amplifying your best content.
Conversion Tracking
Measure the true impact of your LinkedIn ads.
Reporting & Analytics
Measure the ROI of your LinkedIn ads.
Objective Based Advertising
Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Videos & Webinars

Accelerate the success of your advertising campaigns with our videos and webinars.

Recommended Videos

Upcoming

Best Practices for Organic and Paid Growth on LinkedIn
Best Practices for Organic Growth on LinkedIn
Multiproduct Strategy Best Practices
Principles of Growth in B2B Marketing
Connect the Dots Between Campaign Goals and Business Outcomes
Driving Startup Growth in Today's Macro Environment

Coming Soon

Looking for specific content? Pick a topic.

Marketing Foundations

Content Marketing

Marketing Strategy

Measurement Strategy

Product & Features

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Marketing Foundations

Learn the basics for running successful LinkedIn ad campaigns.

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Optimizing Your Creative + Targeting Alignment
Getting Started with LinkedIn Ads
Essential Strategies for Targeting on LinkedIn
Best Practices for Organic Growth on LinkedIn
Honing Your Ideal Customer Profile
Building an Always-On Marketing Strategy
Using LinkedIn for Lead Generation
Accelerate Your Brand and Demand Strategy on LinkedIn
Bottom Funnel Campaign Best Practices

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Content Marketing

Learn to create compelling content, messaging and creative.

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Building the Perfect ABM Content Strategy
How to Win at Content Marketing
How to Stand Out & Fill Your Funnel on LinkedIn
Recycle, Reuse, Remix Your Content
How to Win with Content on LinkedIn
Creative Ideas for Content that Converts
Humanizing Content in the Age of Artificial Intelligence
How to Integrate Organic & Paid Marketing
Paid + Organic = Win
Building a Content Marketing Strategy on LinkedIn
Marketing Without Compromise: Financial Services

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Marketing Strategy

Take your marketing strategy to the next level.

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Investing in Brand Campaigns on a Budget
Driving Startup Growth in Today's Macro Environment
B2Believe: The inaugural LinkedIn B2B marketing summit
10 Hacks that will help you advertise more effectively on LinkedIn today!
Unify Your Talent & Marketing Brands amidst the Great Reshuffle
Sustainability Forward: How Brands Engage
The Marketer’s Framework for ABM Success
Principles of Growth in B2B Marketing
I Heart ABM 2021
Live with Marketers
In Good Company: The New Wave of Students
Scaling Up with LinkedIn Marketing
How Technology Brands Can Accelerate Growth on LinkedIn
Mastering Financial Services Marketing on LinkedIn

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Measurement Strategy

Learn to measure, optimize, and show ROI on your LinkedIn ad campaigns.

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All Industries
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Connect the Dots Between Campaign Goals and Business Outcomes
Reporting and Analytics for LinkedIn Ads
Demystifying the LinkedIn Ad Auction
Marketing Metrics for the Evolving World
How Tech Marketers Can Build a Winning ABM Strategy
Demonstrating Marketing Impact in Newer Times

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Product & Features

Deep dive and gain tips around specific LinkedIn products and features.

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LinkedIn Ads Product Direction
Multiproduct Strategy Best Practices
Messaging Strategies for the Modern Marketer
Reach and Engage Your Audience with LinkedIn Events
How Community Accelerates Growth in B2B Tech
LinkedIn Business Manager Sneak Peek On-demand Webinar
Hosting Virtual Events with LinkedIn

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Looking for videos in other languages?

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Grow your LinkedIn ads expertise with Marketing Labs

Get the most out of advertising on LinkedIn with free online courses and certifications.

Get Certified Take Courses

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