On-Demand Video
Duration: 25 minutes

Dive deep into the research developed by LinkedIn’s B2B Institute in partnership with Les Binet and Peter Field. From tips on balancing both long term and short- term growth to brand marketing goals, this research analyzes the top principles to grow your business.

In this Marketing Clip, you will takeaway:

  • The importance of investing in brand
  • Importance of making your brand memorable in buying situations
  • Reaching every buyer in the category with memorable brand advertising

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Featured Speaker

Peter Weinberg
Peter Weinberg
Head of Development, The B2B Institute