Plan
From objective-based advertising to pre-campaign checklists, this is everything you need in advance of your first campaign.
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Audience and Reporting
Target over 850M active professionals by job title, function, industry, and more.
Reach buyers with the power to act.
Qualified leads come from a quality audience on LinkedIn.
Track conversions and optimize your campaigns automatically.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
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Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Discover how LinkedIn and ad agencies work together.
Find trusted solutions to help you market your business on LinkedIn.
Scale your small business with LinkedIn Marketing Solutions.
Your place to easily manage all your organization’s Ad Accounts and Pages.
Plan
From objective-based advertising to pre-campaign checklists, this is everything you need in advance of your first campaign.
Start here
Create
Ready to build your first campaign in Campaign Manager? Learn the ins and outs of our ad review process, targeting best practices and more.
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Optimize
Learn how to measure the success of your first campaign and optimize for your specific business goals.
Start here
Intro to LinkedIn Ads
Learn the ins and outs of LinkedIn Ads with this interactive course for first time users
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How to prepare for your first campaign
This 4-step checklist ensures you're set up for success before logging into Campaign Manager.
Check it out
Objective-based advertising
Selecting an objective in advance ensures your campaign drives success where you need it most
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Explore additional Plan resources
Create your first campaign
Get step-by-step instructions, tips, and best practices for launching your first LinkedIn ad campaign.
Explore additional Create resources
Measuring Campaign Performance
Learn how to measure performance and identify opportunities for ROI
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Measuring Account Engagement
Understand the success of your account-based marketing campaigns
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Tracking Website Conversions
Close the loop between your campaign and website visits with LinkedIn's conversion tracking
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Explore additional Optimize resources
Check out how these customers got started with LinkedIn Marketing Solutions
Databricks
Databricks optimizes ad performance with LinkedIn Marketing Solutions and A/B testing
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Muck Rack
Muck Rack leverages LinkedIn Lead Gen Forms with exceptional success
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Marketing Labs
Learn the science of marketing to professionals with free courses and certifications.
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