Creating your first campaign with LinkedIn Marketing Solutions
From objective-based advertising to pre-campaign checklists, this is everything you need in advance of your first campaign.
Ready to build your first campaign in Campaign Manager? Learn the ins and outs of our ad review process, targeting best practices and more.
Learn how to measure the success of your first campaign and optimize for your specific business goals.
Intro to LinkedIn Ads
Learn the ins and outs of LinkedIn Ads with this interactive course for first time users
How to prepare for your first campaign
This 4-step checklist ensures you're set up for success before logging into Campaign Manager.
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Selecting an objective in advance ensures your campaign drives success where you need it most
Explore additional Plan resources
How to choose the right objective
Before creating your campaign, you must select an objective that aligns with your business goals.
How to create a successful LinkedIn Page
Learn how to make the most of your LinkedIn Page.
Find the specs you need for all of LinkedIn's ad formats
Targeting Best Practices
Learn what makes a good target audience and how best to reach them
Bidding Best Practices
Learn how bidding works and which bid type is right for you.
Explore additional Create resources
Matched Audience Best Practices
Learn how to customize LinkedIn ad targeting using your own data.
Budgeting Best Practices
Define the right budget to maximize your success
How LinkedIn ads are priced
How much does it cost to advertise on LinkedIn?
Measuring Campaign Performance
Learn how to measure performance and identify opportunities for ROI
Measuring Account Engagement
Understand the success of your account-based marketing campaigns
Tracking Website Conversions
Close the loop between your campaign and website visits with LinkedIn's conversion tracking
Explore additional Optimize resources
Learn who is engaging with your content
Learn more about Performance Chart and Campaign Demographics.
6 tips to measuring your LinkedIn campaigns
Leverage our 6-step checklist to measure and improve your campaigns.
Check out how these customers got started with LinkedIn Marketing Solutions
Databricks Databricks optimizes ad performance with LinkedIn Marketing Solutions and A/B testing Learn more
Muck Rack Muck Rack leverages LinkedIn Lead Gen Forms with exceptional success Learn more
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