Whether you're generating leads, driving website traffic, or building brand awareness, we have the foundational tools you need to get started with your first advertising campaign using LinkedIn Marketing Solutions.
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Plan
From objective-based advertising to pre-campaign checklists, this is everything you need in advance of your first campaign.
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Create
Ready to build your first campaign in Campaign Manager? Learn the ins and outs of our ad review process, targeting best practices and more.
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Optimize
Learn how to measure the success of your first campaign and optimize for your specific business goals.
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Plan
Prepare for your first campaign with these top resources.
Whether you're new to Campaign Manager or new to advertising, this is your first stop.
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Intro to LinkedIn Ads
Learn the ins and outs of LinkedIn Ads with this interactive course for first time users
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How to prepare for your first campaign
This 4-step checklist ensures you're set up for success before logging into Campaign Manager.
Check it out
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Objective-based advertising
Selecting an objective in advance ensures your campaign drives success where you need it most
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Explore additional Plan resources
Create
Ready to set up your first campaign?
Learn the ins and outs of our ad specs, targeting best practices, and more.
Explore additional Create resources
Optimize
Launching your campaign is just the beginning.
Learn how to refine your strategy for long term success.
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Measuring Campaign Performance
Learn how to measure performance and identify opportunities for ROI
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Measuring Account Engagement
Understand the success of your account-based marketing campaigns
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Tracking Website Conversions
Close the loop between your campaign and website visits with LinkedIn's conversion tracking
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Explore additional Optimize resources
Customer Stories
Check out how these customers got started with LinkedIn Marketing Solutions
Databricks
Databricks optimizes ad performance with LinkedIn Marketing Solutions and A/B testing
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Muck Rack
Muck Rack leverages LinkedIn Lead Gen Forms with exceptional success
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Marketing Labs
Learn the science of marketing to professionals with free courses and certifications.
Ready? Or Not?
Get started or get comprehensive assistance from our Help Center.