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Sponsored InMail is now Message Ads. Learn more
Deliver a targeted message with a single CTA
Communicate to your prospects without having to worry about character limits. You can also add a Lead Gen Form to your message to collect leads directly on LinkedIn.
Drive stronger engagement and response than traditional emails
Messages are delivered in an uncluttered environment so that your brand stands out. More than 1 in 2 prospects open up a message ad.
Measure the impact of your messages
See which roles at what companies are taking action on your message ad with demographic reporting. Track conversions from people who viewed and clicked on your message ad with LinkedIn Conversion Tracking.
Choose your campaign objective
Messages are delivered to your prospect’s LinkedIn Messaging experience when they are active. Focus on how your target audience could benefit from the conversation. Start your message with an introduction and a clear purpose to inspire engagement.
Set up the sender of your message, and begin crafting your subject line and message. Keep your message short and concise, generally under 500 characters. Leverage LinkedIn custom fields such as first or last name to personalize your message to each recipient. You can even add a LinkedIn Lead Gen Form to collect quality leads directly from your ads.
See your campaign performance, including open rate and click-through rate, directly in Campaign Manager. Use demographic reporting to optimize your messages.
Message Ads success stories
Message ad overview
Learn how to get started with ad specs and tips
Video tutorial on adding Lead Gen Forms
Lead Gen Forms can increase your conversions by 3x. Learn how to add Lead Gen Forms to your InMail campaign.
Getting started guide
Step by step instructions to help you launch your first campaign