Why Advertise on LinkedIn?
Build long-term relationships with the world's largest professional audience, drive results with sophisticated B2B targeting, and work with a partner who respects the B2B world you operate in.
4 out of 5 LinkedIn members drive business decisions
Audiences on LinkedIn have 2x the buying power of the average web audience
Audiences on LinkedIn are 6x more likely to convert
What Makes LinkedIn Ads Different?
With LinkedIn, you're choosing a partner that understands your world and has the right audience, network, and intelligence to make B2B mean even more for your business.
Reach your buyers where they’re most active. Amplify beyond your organic following with ad placement on the LinkedIn platform and the LinkedIn Audience Network.
We’re committed to keeping LinkedIn a safe and trusted platform, a place for constructive and professional conversations.
Uncover the content and topics that matter to your audience and track engagement with your brand.
Drive stronger ROI with your campaigns and track success with sophisticated B2B measurement tools.
Target the professionals you care about. Reach a qualified audience with sophisticated B2B targeting.
LinkedIn is Built for B2B.
In B2C, you can rely on mass, unconstrained scale: reach as many people as you can, as often as you can. B2B requires focus; you need to think about smart reach, finding the right people – in the right roles and industries, with the right decision making power – and persuading them over time.
6-9 months average B2B sales cycle
95% of your prospective customers are not in-market
5% of your prospective customers are looking to buy
Additionally, our audience is motivated, purposeful and has a growth mindset by nature. We understand the B2B buying journey is complicated and we’ve built our products to help you navigate it.
To truly understand your marketing impact, you need the best data you can find. Today’s media measurement tools are built with the needs and shorter sales cycles of B2C in mind. Age and gender just won’t cut it for sophisticated B2B buyers. You need more.
#1 platform for B2B lead generation
4x higher open rates & as much engagement compared to traditional email
93% of B2B content marketers use LinkedIn for organic social marketing
77% say LinkedIn produces the best organic results
Our unique professional graph enables us to do this better than anyone else. We have deep zero-party data – In other words, information that our members have shared with us directly. This means it’s self-reported, trustworthy and continually updated to future-proof against industry changes.
Finally, we know it’s hard out there for a B2B marketer and we’re committed to keeping pace with your needs. To us, that means respect for your customers and your brand, respect for the challenges you face in your role, and respect for the exciting opportunity ahead.
5 years most trusted platform
#1 for professional hiring & corporate learning
96% of Fortune 500 companies are our customers
Promote your business with LinkedIn Ads
Reach over 850 million professionals on the world's largest professional network.
Native ads that appear in the LinkedIn feed.
Engage your audience with LinkedIn messaging.
Simple PPC or CPM desktop ads.
Ads automatically personalized to your audience.
Check out how LinkedIn Ads helped Adobe achieve 161% larger deal sizes for LinkedIn-influenced deals.
Adobe Case Study
“We started working with LinkedIn when we really wanted to hone in on our targeting and really get more engagement with the contacts we were going after.”
Director of Enterprise Editorial and Social Media, Adobe