LinkedIn is the largest global community of business professionals.
These are the decision-makers, influencers, and leaders of today and tomorrow—precisely the people you want to target.
They come to LinkedIn with purpose and consume a range of professional content.
This includes industry news, expert advice, professional learning, peer insights, and recommendations.
This is a very different mindset and intent from other social media platforms.
And it’s precisely this aspirational mindset that has led to the explosion of content now shared weekly on the LinkedIn feed.
Rich demographic data
Filter by Job Function, Seniority, Company Name, Geography, Industry, and more.
Target members by the LinkedIn Groups they belong to, their field of study, the skills they self identify, and more.
Reach key segments like Job Searchers, Opinion Leaders, Business Travelers, and more based on member profile data and behavior.
Your own audience data
Match your target account list against the 8M+ Company Pages on LinkedIn to achieve your account-based marketing (ABM) goals.