Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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LinkedIn Audience Network

Reach millions of professionals across multiple touchpoints on our network of publishers.

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What you can do with the LinkedIn Audience Network

Reach more professionals, more frequently

Extend your LinkedIn Sponsored Content ads to professionals who are active on our Audience Network, and scale your message with additional reach.

Boost your campaign performance across all your objectives

Achieve better return on ad spend and engagement by activating your message on both the LinkedIn feed and our network.

Quality and brand safety with the LinkedIn Audience Network

We're committed to protecting your brand from fraud and objectionable content on site and on the LinkedIn Audience Network. We help customers uphold their brand safety standards — on top of our own — so customers can feel confident that their message is delivered in brand-safe placements when advertising with LinkedIn.

 

Learn more about brand safety on the LinkedIn Audience Network.

How to get started with the LinkedIn Audience Network

Create your campaign

Sign in to Campaign Manager and create a Sponsored Content campaign.

 

LinkedIn Audience Network is default enabled for your image, carousel and video format campaigns.

 

Follow these steps to adjust your Audience Network preferences.

Screenshot of Sponsored Content LAN enablement using Campaign Manager

Uphold your brand safety standards

During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.

Screenshot of Campaign Manager LAN enablement category options

Measure the ad performance impact

In the Campaign Manager reporting dashboard, enable LinkedIn Audience Network to view the On/Off Network breakdown of your ad campaign performance, with metrics like clicks, impressions and views.

 

Screenshot of Performance tab in Campaign Manager using the breakdown filter

Customer success case studies

Streamline your engagement with professionals by leveraging the LinkedIn Audience Network

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