Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

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Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

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Apparent

Amplifying reach and conversions while prioritising brand safety and trust with LinkedIn Audience Network

Download customer story

Apparent, a customer experience agency in Australia, discovers how LinkedIn Audience Network can help drive stellar bottom-funnel results for targeted acquisition campaigns.

Results

When Apparent activated LinkedIn Audience Network to drive direct response for a professional services client, the results were stellar.
By combining LinkedIn Audience Network and LinkedIn in-feed ads, they achieved:

Results

“LinkedIn Audience Network broke our bias. We were really impressed by the results. It supercharged our campaign reach and frequency, which, in turn, reduced cost per conversion significantly. We’re now eager to learn more about the product and incorporate it into our strategy for more clients.”

Mark Rowe

Mark Rowe
Director of Digital Media, Apparent

Boost your marketing results by consistently engaging your audiences on LinkedIn

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Challenge

  • Apparent’s experience with other audience networks led them to believe that the feature is more suitable for reach, rather than nurturing engagement among targeted audience segments
  • Apparent also believed that the lack of control and visibility into ad placement sites would affect the campaign direction
man sitting at computer

Solution

  • By working closely with the LinkedIn team, Apparent learnt how LinkedIn Audience Network differs from other audience networks
  • They activated it for a direct response campaign on behalf of a professional services firm and, by combining it with ongoing LinkedIn feed activity, were able to reduce cost per conversion by a significant 70%
Solution image

Build mindshare to gain market share. Grow your brand on LinkedIn.

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Understanding LinkedIn Audience Network

Brand safety

LinkedIn Audience Network only works with a trusted suite of partner apps and sites.

This assured Apparent that their client’s brand guidelines would be adhered to and that ads would be served in the right contextual environment.

Brand safety

Ad control & transparency

Apparent used custom block lists for greater control over where the ads would be placed.

They also leveraged the live performance forecasting and on/off platform performance breakdown to monitor and optimise performance.

Ad control & transparency

Precise targeting at scale

LinkedIn Audience Network respects the same audience targeting filters that Apparent uses on LinkedIn.

This allowed them to nurture the same audiences off-platform, thereby contributing to better conversion results.

Precise targeting at scale

“From a performance point of view, it was great to see that LinkedIn Audience Network delivered solid results in terms of quality clicks and the cost associated with it.”

Philip Spurden

Philip Spurden
Director of Digital Performance, Apparent

Grow share of mind safely, accurately and efficiently with LinkedIn Audience Network

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Apparent is an independent customer experience agency based in Sydney, helping brands grow with their customers globally. From idea to implementation, Apparent combines strategic experience with customer expertise to deliver content that gets results, right where the audience is. View company page.

Headquarters: Redfern, NSW, Australia | No. of Employees: 51 – 200 | Industry: Marketing & Advertising

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